See the Barracuda Digital presentation on wearables and search from the Wearable Tech Show 2015 #WTS2015

1. Can Wearables
Work as a New
Advertising
Platform ?
Wearables and
Search

2. What are wearables ?

3.  $3 billion market TODAY
 Yet 2016 will see TEN times as many items shipped as 2014
 Since 2009, $500,000,000 has been invested in wearable start ups
 Going to have a fundamental impact on search and how we interact
Search and Wearables
Disqus 2014

5.  Voice
 Gesture
 From phone
 No “conventional” keyword / keyboard based search
How do we interact with these devices ?

6.  The behavioural status quo changes
The impact of this on Search Engine
Marketing

7.  No.1 becomes everything….
The impact of this on Search Engine
Marketing
NetBooster, 2014

8. The impact of this on Search Engine
Marketing

9. The impact of this on Search Engine
Marketing

10. The impact of this on Search Engine
Marketing

11.  No longer about keyphrases….
 Its about more complex, natural language queries
How do we interact with these devices –
voice?

12. How do we interact with these devices - voice?

13.  This is Google adjusting its infrastructure to deal with wearables
 Focussed on natural language, long tail queries
 “Conversational” search
How do we interact with these devices
- voice?

14.  More long tail focus, less “optimisation”
 A shift back to on site, comprehensive content based SEO
 User Generated Content
What does this mean for you ?

15. A shift away from Google ?

16. A shift away from Google ?

17.  Basic – make sure your site is fully mobile responsive
 That includes everything;
- Speed ?
- Cart ?
- Replication of desktop functionality ?
What does this mean for you ?

18.  Basic – build out your content
 Make it relevant to the long tail…
 Your users can help you with this…
What does this mean for you ?

19.  Step 2 – make sure you’re properly represented on local search
 Google Local listings, ensure these are properly configured
 Representation on quality local directories
 CONSISTENCY….
 N A P O
- Name
- Address
- Postcode
- Opening Hours
What does this mean for you ?

20.  Step 3 – Google Markup
Schema.org
JSON-LD
 Provides Google with as much information as possible about your
business.
 Name, address, opening hours, type, branch of, reviews
 And more….
What does this mean for you ?

21. What does this mean for you ?

22. The future ?

23. The future ?

24.  Poised for huge growth
 With an accompanying shift in user interaction models
 Search will stay a major advertising channel
 But it may not look like it does today
In summary

25. In summary

26.  martin@barracuda-digital.co.uk
 0207 593 2980
 https://uk.linkedin.com/in/martindinham
Thankyou !