This document defines digital marketing and discusses some of its key components. Digital marketing is defined as marketing using digital technologies on the internet and mobile devices. The goals of digital marketing are to reach the right audience, engage users, and motivate actions to maximize return on investment. Some common digital marketing tools mentioned include Sprout Social, Facebook Power Editor, and Marketo. Digital marketing consists of search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing (SMM). SEO involves optimizing content for search engines, PPC involves paying for clicks on ads, and SMM uses social media platforms to build brands and engage followers.

1. Written by: Sanjana

2. What is Digital Marketing
Benefits of Digital Marketing
Digital Marketing Tools
Digital Marketing Consists of
SEO
PPC
SMM

3. Definition
Digital Marketing is an umbrella term for the marketing of
products of services using technologies, mainly on the
Internet, but also including mobile phones, display
advertising, and any other digital medium.

5. Objective
 Read the right audience
 Engage with your audience
 Motivate your audience to take your action
 Maximize return on investment(ROI)

6. Digital Marketing Tools
 Sprout Social
 Offer pop
 Nanigans
 Face book's Power Editor
 Twitter Native Platform
 Emma
 Marketo
 Ad Roll

7. Digital Marketing Consists of:

8. SEO
Search engine optimization(SEO), refers to any activities
to increase your visibility on search engine results pages
(SERPs). Correct SEO implementation helps search
engines understand your content and, in turn, gives people
a list of links relevant to their search query.
SEO is divided into four categories:
• On-page SEO
• Off-page SEO
• Local SEO
• Technical SEO

9. PPC
PPC stands for pay-per-click, a model of digital
advertising where the advertiser pays a fee each time one of
their ads is clicked. Essentially, you’re paying for targeted
visits to your website (or landing page or app). When PPC
is working correctly, the fee is trivial because the click is
worth more than what you pay for it. For example, if you
pay $3 for a click, but the click results in a $300 sale, then
you’ve made a hefty profit.

10. SMM
Social media marketing (SMM) is a form of internet
marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect
with their audience to:
 build a brand;
 increase sales;
 drive traffic to a website; and
 build a community of followers to share and engage with
content.

11. Thank you