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seo pdf.pdf
- 1. Search Engine optimization(SEO) A search engine optimization refers to techniques that help your website rank higher in organic search results. 1. What is Search Engine? A search engine is a software system designed to search out the information from world wide web. 1. Top Search Engines: • Google • Yahoo • Bing • Baidu
- 2. How Search EngineWorks: There are 3 main steps of search engine working • Crawling- Crawling is a searching and scanning of your website. • Indexing- Indexing is a storing your website in search engine database center. • Ranking- Based on your quality of content, ranking provided to your website. 1. What are the techniques of SEO? • White hat techniques • Black hat techniques
- 3. What is Keyword? Keyword is a word or phrase that describe the content on your web page Types of Keywords. a) Generic b) Short -tail keyword c) Long-tail Keyword d) Seasonal keyword
- 4. On Page Optimization 1.Title Tag: <title> This is a Title</title> 1. Meta Tag: This will often show up in search results. Syntax: <head> <meta name =” description” content=” this is an example of a meta description. </head> 1. Keyword mapping: Allocating particular keyword to the particular pages is simply known as keyword mapping.
- 5. Image optimization 1.Alt tag/Alternativetag/Alt description Syntax: digitalmarketing.img<alt=”name/keyword”? 2.Image compressing. It is the process of reducing the amount of space and images. Pingdom tool is used to check website loan time.
- 6. Sitemaps It isfile where you provide information about the pageviews and other files on your site. There are two types of site maps a) XML-Extensible markup language b) Html-Hyper Text Markup language c) Tool: sitemap generator