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Get Real - PubCon Vegas 2016

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Stop focusing on link building and focus on being a better company and you will get links. Presentation discussing ongoing Trends in the search industry and strategies you should implement to perform better.

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Get Real - PubCon Vegas 2016

  1. 1. #pubcon Stop Focusing on Links @jakebohall
  2. 2. #pubcon Focus on Getting Real …and links do follow @jakebohall
  3. 3. #pubcon Jake Bohall @jakebohall jbohall@hivedigital.com #dadfirst #seomakesmehappy #guitarlover #nerd #lovespaisleys
  4. 4. #pubcon Data Eating Machines @jakebohall
  5. 5. #pubcon Machines Aren’t Stupid @jakebohall
  6. 6. #pubcon @jakebohall
  7. 7. #pubcon @jakebohall
  8. 8. #pubcon @jakebohallwww.GoogleFeud.com
  9. 9. #pubcon @jakebohall Links Content Budget Keyword Data Spam Technical Implementation Too Competitive Not Enough Time Education / Conflicting Information Scalability
  10. 10. #pubcon Great Marketing … & SEO Takes Practice, Patience, and GENUINE Effort @jakebohall
  11. 11. #pubcon @jakebohall Image Credit: WestChesterTownHall.com
  12. 12. #pubcon Simple Concepts Internet-> Filtered by Relevance Relevant-> Sorted by Authority Polished and Personalized for Me! Search Results @jakebohall
  13. 13. #pubcon To succeed in SEO you must… Learn how to be the answer. @jakebohall
  14. 14. #pubcon @jakebohall
  15. 15. #pubcon L-U-C-K Principal Listen Understand Connect Know … your users @jakebohall
  16. 16. #pubcon Irony of Machine Learning… Using AI To Determine What Is Real @jakebohall
  17. 17. #pubcon I just want to rank, stop feeding me this shit @jakebohall
  18. 18. #pubcon @jakebohall
  19. 19. #pubcon @jakebohall
  20. 20. #pubcon What Do Your Links Say About You? • Links from major news/publications…. You are worthy • Links from old content…. You are an improvement • Links from fresh content…. You are present/timely • Links from broken link building… You replace old authorities • Links from resource link building…. You are useful @jakebohall
  21. 21. #pubcon @jakebohall Image Credit: www.steve-dale.net/ Be Smart… Evolve
  22. 22. #pubcon @jakebohall Are you this smart?
  23. 23. #pubcon @jakebohall“To live authentically, you must own your actions and ensure that they align with your beliefs and needs.” -- Dr. Travis Bradberry
  24. 24. #pubcon @jakebohall “Marketing for a Better World” HiveDigital.com www.seoalarms.com www.ntopic.org www.pandarisk.com www.removeem.com www.outreachapp.com www.penguinanalysis.com

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