Understanding SEO For Photographers

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Slides for a presentation to Boston Picture User Group, held in Worcester, MA on April 10, 2014.

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Understanding SEO For Photographers

  1. 1. Understanding SEO April 10th, 2014 Boston Picture User Group @dan_shure  
  2. 2. Evolving SEO - Worcester www.evolvingseo.com @dan_shure  
  3. 3. Twitter: @dan_shure http://www.twitter.com/dan_shure @dan_shure  
  4. 4. Instagram - danshure @dan_shure  
  5. 5. Options To Get Traffic?   @dan_shure  
  6. 6. You Could Advertise   @dan_shure  
  7. 7. You Could Pay Per Click   @dan_shure  
  8. 8. You Could Use Social Media   @dan_shure  
  9. 9. SEO   @dan_shure  
  10. 10. SEO – The User Is Hunting   @dan_shure  
  11. 11. Search Is Still Growing   @dan_shure   Slide  source:  h2p://www.slideshare.net/randfish/the-­‐power-­‐of-­‐inbound-­‐marke>ng    
  12. 12. Once You Earn Visibility, You’re Not Paying Per Click   @dan_shure  
  13. 13. If They Stop Paying, They Don’t Show Up   @dan_shure  
  14. 14. As Long As They Continue Earning Visibility, They Show UP   @dan_shure  
  15. 15. User Intent + Volume + Sustainable = High Value Channel   @dan_shure  
  16. 16. Goals Of SEO   @dan_shure  
  17. 17. Rankings (As A “Leading Indicator”)   @dan_shure  
  18. 18. Traffic   @dan_shure  
  19. 19. Business (Money)   @dan_shure  
  20. 20. Reputation Management   @dan_shure  
  21. 21. Reputation Management   @dan_shure  
  22. 22. Reputation Management   @dan_shure  
  23. 23. Pie Ingredient?   @dan_shure   h2ps://twi2er.com/dan_shure/status/293929126694375424  (Note:  this  looks  to  have  since  been  resolved)  
  24. 24. SEO Myths   @dan_shure  
  25. 25. Myth One: Keyword Stuff   @dan_shure  
  26. 26. Myth Two: You Need LOTS Of Pages   @dan_shure  
  27. 27. Myth Three: SEO Is A Verb   @dan_shure  
  28. 28. Myth Three: SEO Is A Verb   @dan_shure   • You  don’t  “SEO”  a  website,  just  like  you  don’t   “famous”  someone.  You  become  “search   engine  opAmized”.  
  29. 29. Myth Three: SEO Is A Verb   @dan_shure   • You  don’t  “SEO”  a  website,  just  like  you  don’t   “famous”  someone.  You  become  “search   engine  opAmized”.   • SEO  is  an  ongoing  process.  
  30. 30. Myth Four: You Can Guarantee Rankings   @dan_shure  
  31. 31. How Do Sites Rank?   @dan_shure  
  32. 32. @dan_shure  
  33. 33. @dan_shure  
  34. 34. @dan_shure   http://searchengineland.com/seotable
  35. 35. Website   @dan_shure  
  36. 36. WordPress – Use Yoast SEO   @dan_shure  
  37. 37. Noindex Subpages   @dan_shure  
  38. 38. Set Up Title Templates   @dan_shure  
  39. 39. Noindex Tags   @dan_shure  
  40. 40. Set Up Social Media Tagging   @dan_shure  
  41. 41. Set Up Social Media Tagging   @dan_shure  
  42. 42. Set Up Social Media Tagging   @dan_shure   (This  is  also  your  Google  Maps  or  “Places”  page  if  you  have  one)  
  43. 43. “Authorship” & Google Plus   @dan_shure  
  44. 44. My G+ Page Is Connected To My Content   @dan_shure  
  45. 45. Add “Contributor To” Links To G+   @dan_shure  
  46. 46. Add G+ Link To WordPress Profile   @dan_shure  
  47. 47. Test With This Tool   @dan_shure   h2p://www.google.com/webmasters/tools/richsnippets    
  48. 48. Optimizing Photos   @dan_shure  
  49. 49. 1. Use a concise but descriptive file name   @dan_shure  
  50. 50. 1. Use a concise but descriptive file name   @dan_shure   Bad - /0015.jpg
  51. 51. 1. Use a concise but descriptive file name   @dan_shure   Good - /professional-wedding-photo-015.jpg
  52. 52. 1. Use a concise but descriptive file name   @dan_shure   Plan file names before you upload them
  53. 53. 2. Use an “alt” attribute   @dan_shure  
  54. 54. 2. Use an “alt” attribute   @dan_shure   (This is what appears if the image is broken)
  55. 55. 2. Use an “alt” attribute   @dan_shure  
  56. 56. 3. WordPress - Don’t link to “attachment pages”   @dan_shure  
  57. 57. 3. WordPress - Don’t link to “attachment pages”   @dan_shure   Attachment pages create a unique page for every image.
  58. 58. 3. WordPress - Don’t link to “attachment pages”   @dan_shure  
  59. 59. 4. Keep the file size in check   @dan_shure  
  60. 60. 4. Keep the file size in check   @dan_shure   www.webpagetest.org    
  61. 61. 4. Keep the file size in check   @dan_shure   www.webpagetest.org    
  62. 62. 4. Keep the file size in check   @dan_shure   Ideal - Load time: under 1 second – Size: under 100kb
  63. 63. “Local SEO”   @dan_shure  
  64. 64. Local Search Ecosystem   @dan_shure   h2ps://www.google.com/business/placesforbusiness/    
  65. 65. Google Places Page   @dan_shure   h2ps://www.google.com/business/placesforbusiness/    
  66. 66. Google Places Page   @dan_shure   h2ps://www.google.com/business/placesforbusiness/     1. Claim   2. Update   3. Eliminate  Duplicates   4. Get  Reviews  
  67. 67. Date Aggregators   @dan_shure   • h2p://www.infogroup.com/   • h2p://www.expressupdate.com/search     • h2p://www.databyacxiom.com/presence-­‐ management.html     • h2p://www.neustarlocaleze.biz/directory/ index.aspx     • h2p://www.factual.com/  
  68. 68. Date Aggregators   @dan_shure   Or  save  tons  of  aggrava>on  with  Moz  Local  -­‐  h2ps://moz.com/local/      
  69. 69. Yelp   @dan_shure   h2ps://biz.yelp.com/    
  70. 70. Yelp   @dan_shure   h2ps://biz.yelp.com/     • Complete  profile   • Reviews  from  ac>ve  community  members  
  71. 71. Yelp - Reviews   @dan_shure   h2ps://biz.yelp.com/    
  72. 72. Yelp – Reviews – “Encourage” Don’t Solicit   @dan_shure   h2ps://biz.yelp.com/    
  73. 73. 7 Content Challenges   @dan_shure  
  74. 74. @dan_shure   1. I Don’t Know What To Talk About
  75. 75. 2. I Keep Talking About The Same Thing @dan_shure  
  76. 76. 3. I Don’t Have Time/Resources @dan_shure  
  77. 77. 4. Overly SEO’d @dan_shure  
  78. 78. 5. Doesn’t Connect With People @dan_shure  
  79. 79. 6. No Obvious Purpose Or Goals @dan_shure  
  80. 80. 7. Using Wrong Metrics Of “Success” @dan_shure  
  81. 81. Sales Funnel “Long Funnel” Approach @dan_shure  
  82. 82. “Long Funnel” Approach (aka “Inbound”) @dan_shure   h2p://moz.com/blog/inbound-­‐marke>ng-­‐is-­‐taking-­‐off    
  83. 83. Types Of Content @dan_shure  
  84. 84. Teach & Share @dan_shure   Watch  The  Classic  Video  By  Jason  Fried   hJp://youtu.be/Ks2saa38Id4    
  85. 85. Tell A Story @dan_shure   hJp://www.smartpassiveincome.com/about/    
  86. 86. Tell A Story @dan_shure   hJp://www.evolvingseo.com/2013/05/19/moving-­‐to-­‐worcester-­‐ma/    
  87. 87. Curate @dan_shure   Gather  all  links  and  resources  from  an  event,  share  with  aJendees  and   your  network.  
  88. 88. Curate @dan_shure   Internet  MarkeAng  Conference  List   hJp://keyphraseology.com/internet-­‐markeAng-­‐seo-­‐conferences/    
  89. 89. Where To Get Topic Inspiration @dan_shure  
  90. 90. Q&A Sites - Quora @dan_shure   hJp://www.quora.com/Photography    
  91. 91. LinkedIn Groups @dan_shure   Again,  interacAng  here  is  good  too  –  but  we’re  also  looking  for  topic  ideas.  
  92. 92. Google Search Suggest @dan_shure  
  93. 93. Google Search Suggest On Crack @dan_shure   www.ubersuggest.org    
  94. 94. Google Search Suggest On Crack @dan_shure   www.ubersuggest.org    
  95. 95. Resource Content @dan_shure  
  96. 96. Resource Content @dan_shure  
  97. 97. Resource Content @dan_shure  
  98. 98. We Have A Problem Though @dan_shure  
  99. 99. Focus On Customer @dan_shure  
  100. 100. Focus On Customer @dan_shure  
  101. 101. To Review @dan_shure  
  102. 102. To Review @dan_shure   1. Why   2. Goals   3. Myths   4. Ranking   5. Website  /  WordPress   6. Image  Op>miza>on   7. Local  SEO   8. Content  
  103. 103. Last Thing – Backlinks via Image Attribution @dan_shure  
  104. 104. Aka: CATCH PEOPLE STEALING YOUR WORK @dan_shure  
  105. 105. Reverse Image Search - Google @dan_shure   Go  to   h2p://images.google.com   drag  and  drop  your   photos  in  the  box.  
  106. 106. Reverse Image Search - Google @dan_shure   If  you  see  sites   here  using  your   images  without   “a2ribu>on”…    
  107. 107. Get Mad?! @dan_shure  
  108. 108. Reverse Image Search - Google @dan_shure   Ask  them  for   “credit”  –  aka  a   BACKLINK  
  109. 109. Everyone Is Happy. @dan_shure  
  110. 110. @dan_shure   Q&A  

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