Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: ”I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized - and just as fanatical - fan bases. How is it that a game - with “imaginary” achievements and bragging rights - can grab someone’s attention, keep it, and even bolster it for long periods of time?
Mitch is a gamer and digital strategist from Nashville, TN. In this session, he’ll go over a few of the top games on the market today - World of WarCraft, Final Fantasy XIV, and Destiny - and will look under the hood to see what marketing and psychological methods they use to attract customers.
We’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn your marketing campaigns around. Finally, we’ll look at how those companies interact with their customers - even when they’re not logged on - to keep themselves in mind and in focus.
What is Flow? State of deep focus on an activity.
Clear Goals. High Concentration. Distorted Time Sense. Intrinsically Rewarding. Sense of Personal Control.
Absorption into the activity. Direct / Immediate Feedback. Loss of Self in the interaction. Lack of Awareness of
Bodily Needs. Balance between level and challenge.