Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Storytelling of Biblical Proportions


Published on

Session given by Mitch at the #yallconnect conference in Birmingham, AL - July 24, 2013

Storytelling of Biblical Proportions

  1. 1. S Storytelling of Biblical Proportions Mitch Canter @studionashvegas
  2. 2. Who Am I? Mitch Canter @studionashvegas
  3. 3. S The Parable
  4. 4. What is a Parable? S A story that uses imagery or story to illustrate a truth. S Can also be a comparison or a figure of speech. S Usually works on a literal level and a deeper level.
  5. 5. S Why Do Parables Work?
  6. 6. S People Relate To People …not facts and figures.
  7. 7. S The Parts of a Parable
  8. 8. The Beginning S Starts with a person and a problem. S Sets the stage as quickly as possible. “Meet Jim. He’s Got a Problem.”
  9. 9. The Story S The story gets resolved or the imagery gets explained S Don't focus on the minute details. “Suddenly, a wild X appears and saves the day!”
  10. 10. The Nugget of Truth! S That "Aha" Moment when it all comes together S Without this, the story is just entertaining. S This is the call to action moment
  11. 11. S Bringing It Home
  12. 12. S People Relate To People …not facts and figures.
  13. 13. A Great Story… S Makes you memorable. S Allows people to empathize with your brand. S Turns customers into raving fans.
  14. 14. S The Commandments of customer engagement
  15. 15. The First Commandment “Do Unto Others As You’d Have Them Do Unto You” S Don’t feed the trolls. S Treat people with respect. S Meet people where they are.
  16. 16. The Second Commandment “Thou Shalt Not Make It All About You” S Share other people’s content / videos / articles. S “Content Curation” S For every 10 shares, 1 is yours (Chris Brogan)
  17. 17. The Third Commandment “Thou Shall Not Be an Ostrich” S Face your problems head-on – Don’t duck out. S Inaction is the worst action. S Don’t delete comments (unless they’re offensive).
  18. 18. The Fourth Commandment “Thou Shalt Be Real / Transparent” S People don’t like to be “hoodwinked”. S Be up front and honest (identity, affiliations, etc) S Be up front about not being real if necessary.
  19. 19. The Fifth Commandment “Thou Shall Not Be Scattered” S Pick a network and own it. S Be a laser, not a shot-gun. S Don’t have “abandoned social properties”.