Seo em tempos de Mobile First

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The document discusses Google's "Mobile First Index" which aims to unify desktop and mobile search indexes by prioritizing the mobile version of pages. It provides 10 tips for optimizing websites for this change such as ensuring sites are mobile-friendly, using proper heading tags and structured data, optimizing page speed and adopting AMP. It also covers how changes like canonical tags and XML sitemaps may need to be adapted. The future of voice search is also mentioned. In summary, the document outlines Google's move to a mobile first approach and provides recommendations for SEO optimization in light of this change.

AGENDA
• O QUE É “MOBILE FIRST INDEX”?
• O QUE MUDA NO SEO?
• SITE RESPONSIVO, MOBILE OU APP?
• COMO OTIMIZAR PARA MOBILE FIRST?
• VOICE SEARCH E O FUTURO AS BUSCAS

O QUE É “MOBILE FIRST INDEX”?
É UM EXPERIMENTO DO GOOGLE QUE TEM
COMO OBJETIVO UNIFICAR OS ÍNDICES, DESKTOP
E MOBILE, PRIORIZANDO A VERSÃO MOBILE. OU
SEJA, AS PÁGINAS SERÃO CLASSIFICADAS COM
BASE EM SUAS VERSÕES MOBILE.

COMO OTIMIZAR PARA MOBILE FIRST?
1. SITE É MOBILE FRIENDLY?
2. COMO O GOOGLEBOT-MOBILE VÊ SEU SITE
3. TITLES, HEADING TAGS, DADOS ESTRUTURADOS E
OUTRAS TAGS
4. CONTENT STILL KING?
5. LINKS INTERNOS
6. CANONICALS AND REL=ALTERNATES
7. SITEMAPS XML
8. UX: NAVEGAÇÃO E CONTEÚDO ESCONDIDO EM ABAS
9. TEMPO DE CARREGAMENTO
10. AMP AND RICH CARDS

https://search.google.com/search-console/mobile-friendly
1. SITE MOBILE FRIENDLY?

https://www.google.com/webmasters/tools/googlebot-fetch
2. COMO O GOOGLEBOT-MOBILE VÊ SEU SITE

http://jlh-marketing.com/mobile-first-unanswered-questions/
3. TITLES, HEADING TAGS, DADOS ESTRUTURADOS E
OUTRAS TAGS

https://www.seroundtable.com/google-mobile-first-index-22953.html
4. CONTENT STILL KING?
POSICIONAMENTO SERÁ
BASEADO NO CONTEÚDO DA
VERSÃO MOBILE
DEVEMOS ESPERAR
ALTERAÇÕES NA FORMA COMO
O PANDA AVALIA O CONTEÚDO
MOBILE
O CONTEÚDO DA VERSÃO
DESKTOP NÃO TERÁ MAIS
TANTO VALOR.

http://www.thesempost.com/details-googles-mobile-first-indexing-
change/#NEW_8211_Links
5. LINKS INTERNOS
PARTINDO DO PRINCÍPIO QUE PÁGINAS MOBILE TENDEM A TER MENOS LINKS E SABENDO QUE
LINKS INTERNOS INFLUENCIAM O POSICIONAMENTO. COMO O GOOGLE PRETENDE TRATAR ESSE
TEMA EM UM MUNDO MOBILE FIRST?

http://jlh-marketing.com/mobile-first-unanswered-questions/
6. CANONICALS E REL=ALTERNATE
“EU DIRIA QUE SIM, VALE A
PENA TROCAR A LÓGICA DAS
CANONICALS E
REL=ALTERNATES,
PRINCIPALMENTE SE VOCÊ
TEM UM SITE MOBILE
(M.SITE.COM.BR)”
- FELIPE BAZON

http://jlh-marketing.com/mobile-first-unanswered-questions/
7. SITEMAPS XML
COMO PÁGINAS MOBILE TENDEM A TER MENOS LINKS, SITEMAPS XML PASSAM A SER AINDA MAIS
IMPORTANTES PARA A DESCOBERTA DE NOVOS URLS (PÁGINAS).

http://www.thesempost.com/details-googles-mobile-first-indexing-
change/#NEW_8211_Mobile_Content_Behind_Tabs_Accordions_etc
8. UX: NAVEGAÇÃO E CONTEÚDO ESCONDIDO EM ABAS
NO DESKTOP, O GOOGLE DESCONSIDERA CONTEÚDOS EM ABAS E/OU ACORDEÕES, MAS
PARECE QUE ISSO VAI MUDAR NO MOBILE, POR RAZÕES ÓBVIAS E USABILIDADE (UX).

http://www.thesempost.com/details-googles-mobile-first-indexing-
change/#NEW_8211_Page_Speed
9. TEMPO DE CARREGAMENTO
SABEMOS QUE O TEMPO DE CARREGAMENTO É UM FATOR DE RANQUEAMENTO CONFIRMADO
PELO GOOGLE, MAS SUA MEDIÇÃO GERA MUITAS DISCREPÂNCIAS PRINCIPALMENTE NO MOBILE.
PORTANTO, AINDA É INCERTO O QUE VAI MUDAR.

https://www.ampproject.org/ &
https://www.google.com/webmasters/tools/rich-cards
10. AMP AND RICH CARDS
JUST USE IT!

http://ok-google.io/
VOICE SEARCH E O FUTURO DAS BUSCAS

FONTES
Artigos
http://searchengineland.com/faq-google-mobile-first-index-262751
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
http://jlh-marketing.com/mobile-first-unanswered-questions/
http://www.thesempost.com/details-googles-mobile-first-indexing-change/
https://www.seroundtable.com/google-mobile-first-index-22953.html
Ferramentas
https://search.google.com/search-console/mobile-friendly
https://www.google.com/webmasters/tools/rich-cards
https://testmysite.thinkwithgoogle.com/
https://developers.google.com/speed/pagespeed/insights/
Imagens
http://searchengineland.com/figz/wp-content/seloads/2016/03/google-mobile-iphone-keyboard-ss-1920-800x450.jpg
http://searchengineland.com/figz/wp-content/seloads/2015/04/mobilegeddon2-ss-1920-800x450.jpg
http://www.pepperweb.com.br/wp-content/uploads/2015/03/responsitvo-mobile-app.jpg

Obrigado 
Felipe Bazon – Gerente SEO e
Content Marketing
felipe@seomarketing.com.br
(11) 5681-1895
https://twitter.com/felipe09
https://br.linkedin.com/in/felipebazon
http://pt.slideshare.net/FelipeSplinter

Search is no longer simply about “Search”. While Information Overload is the reality of our lives, and everyone talks about Big Data and Internet of Things (IoT), findability gets more and more critical. The “ten blue lines” Search Experience is outdated – we need something better, something more, something that is more efficient, more user friendly and more helpful. Recognizing these challenges is the first step of a long journey. In this session, attendees will learn about: Search processes (Crawling, Indexing, Content Processing, Query Processing, Analytics) and how to optimize them. User experience: how to make the Search UI easy-to-use, and how to guarantee your users will be satisfied with it. Search architecture: on-premises, online and hybrid. Pros and cons, real-world use cases and challenges. Search Quality: Proven action plan toward implementing successful Search.

Brewer's yeast was subjected to analytical studies to determine the chemical composition of its biomass. To this end, traditional methods of analysis were used to determine ribonucleic acid (RNA), mineral elements, amino acids and fatty acids. The results showed that proteins (49.63%), carbohydrates (31.55%), minerals (7.98%), RNA (8.12%) and total lipids (4.64%) predominate in the biomass composition. The amino acid profile of the protein is suitable for human nutrition, exceeding the recommendations from the FAO/WHO/UNU for essential amino acids. It is particularly rich in lysine and could be recommended as protein supplement in cereals. It was also observed that the yeast was an excellent source of some microelements, such as selenium, chromium, nickel and lithium; that it is also a good source of dietary fiber, particularly soluble fibers; and that the content of lipids was low, with a predominance of saturated and mono-unsaturated fatty acids with 10, 16 and 18 carbon atoms.

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Seo em tempos de Mobile First

2. AGENDA • O QUE É “MOBILE FIRST INDEX”? • O QUE MUDA NO SEO? • SITE RESPONSIVO, MOBILE OU APP? • COMO OTIMIZAR PARA MOBILE FIRST? • VOICE SEARCH E O FUTURO AS BUSCAS

3. O QUE É “MOBILE FIRST INDEX”? É UM EXPERIMENTO DO GOOGLE QUE TEM COMO OBJETIVO UNIFICAR OS ÍNDICES, DESKTOP E MOBILE, PRIORIZANDO A VERSÃO MOBILE. OU SEJA, AS PÁGINAS SERÃO CLASSIFICADAS COM BASE EM SUAS VERSÕES MOBILE.

4. O QUE É “MOBILE FIRST INDEX”? É UM EXPERIMENTO DO GOOGLE QUE TEM COMO OBJETIVO UNIFICAR OS ÍNDICES, DESKTOP E MOBILE, PRIORIZANDO A VERSÃO MOBILE. OU SEJA, AS PÁGINAS SERÃO CLASSIFICADAS COM BASE EM SUAS VERSÕES MOBILE.

5. O QUE MUDA NO SEO?

7. COMO OTIMIZAR PARA MOBILE FIRST? 1. SITE É MOBILE FRIENDLY? 2. COMO O GOOGLEBOT-MOBILE VÊ SEU SITE 3. TITLES, HEADING TAGS, DADOS ESTRUTURADOS E OUTRAS TAGS 4. CONTENT STILL KING? 5. LINKS INTERNOS 6. CANONICALS AND REL=ALTERNATES 7. SITEMAPS XML 8. UX: NAVEGAÇÃO E CONTEÚDO ESCONDIDO EM ABAS 9. TEMPO DE CARREGAMENTO 10. AMP AND RICH CARDS

8. https://search.google.com/search-console/mobile-friendly 1. SITE MOBILE FRIENDLY?

9. https://search.google.com/search-console/mobile-friendly 1. SITE MOBILE FRIENDLY?

10. https://www.google.com/webmasters/tools/googlebot-fetch 2. COMO O GOOGLEBOT-MOBILE VÊ SEU SITE

11. https://www.google.com/webmasters/tools/googlebot-fetch 2. COMO O GOOGLEBOT-MOBILE VÊ SEU SITE

12. http://jlh-marketing.com/mobile-first-unanswered-questions/ 3. TITLES, HEADING TAGS, DADOS ESTRUTURADOS E OUTRAS TAGS

13. https://www.seroundtable.com/google-mobile-first-index-22953.html 4. CONTENT STILL KING? POSICIONAMENTO SERÁ BASEADO NO CONTEÚDO DA VERSÃO MOBILE DEVEMOS ESPERAR ALTERAÇÕES NA FORMA COMO O PANDA AVALIA O CONTEÚDO MOBILE O CONTEÚDO DA VERSÃO DESKTOP NÃO TERÁ MAIS TANTO VALOR.

14. http://www.thesempost.com/details-googles-mobile-first-indexing- change/#NEW_8211_Links 5. LINKS INTERNOS PARTINDO DO PRINCÍPIO QUE PÁGINAS MOBILE TENDEM A TER MENOS LINKS E SABENDO QUE LINKS INTERNOS INFLUENCIAM O POSICIONAMENTO. COMO O GOOGLE PRETENDE TRATAR ESSE TEMA EM UM MUNDO MOBILE FIRST?

15. http://jlh-marketing.com/mobile-first-unanswered-questions/ 6. CANONICALS E REL=ALTERNATE “EU DIRIA QUE SIM, VALE A PENA TROCAR A LÓGICA DAS CANONICALS E REL=ALTERNATES, PRINCIPALMENTE SE VOCÊ TEM UM SITE MOBILE (M.SITE.COM.BR)” - FELIPE BAZON

16. http://jlh-marketing.com/mobile-first-unanswered-questions/ 7. SITEMAPS XML COMO PÁGINAS MOBILE TENDEM A TER MENOS LINKS, SITEMAPS XML PASSAM A SER AINDA MAIS IMPORTANTES PARA A DESCOBERTA DE NOVOS URLS (PÁGINAS).

17. http://www.thesempost.com/details-googles-mobile-first-indexing- change/#NEW_8211_Mobile_Content_Behind_Tabs_Accordions_etc 8. UX: NAVEGAÇÃO E CONTEÚDO ESCONDIDO EM ABAS NO DESKTOP, O GOOGLE DESCONSIDERA CONTEÚDOS EM ABAS E/OU ACORDEÕES, MAS PARECE QUE ISSO VAI MUDAR NO MOBILE, POR RAZÕES ÓBVIAS E USABILIDADE (UX).

18. http://www.thesempost.com/details-googles-mobile-first-indexing- change/#NEW_8211_Page_Speed 9. TEMPO DE CARREGAMENTO SABEMOS QUE O TEMPO DE CARREGAMENTO É UM FATOR DE RANQUEAMENTO CONFIRMADO PELO GOOGLE, MAS SUA MEDIÇÃO GERA MUITAS DISCREPÂNCIAS PRINCIPALMENTE NO MOBILE. PORTANTO, AINDA É INCERTO O QUE VAI MUDAR.

19. https://www.ampproject.org/ & https://www.google.com/webmasters/tools/rich-cards 10. AMP AND RICH CARDS JUST USE IT!

20. http://ok-google.io/ VOICE SEARCH E O FUTURO DAS BUSCAS

21. FONTES Artigos http://searchengineland.com/faq-google-mobile-first-index-262751 https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html http://jlh-marketing.com/mobile-first-unanswered-questions/ http://www.thesempost.com/details-googles-mobile-first-indexing-change/ https://www.seroundtable.com/google-mobile-first-index-22953.html Ferramentas https://search.google.com/search-console/mobile-friendly https://www.google.com/webmasters/tools/rich-cards https://testmysite.thinkwithgoogle.com/ https://developers.google.com/speed/pagespeed/insights/ Imagens http://searchengineland.com/figz/wp-content/seloads/2016/03/google-mobile-iphone-keyboard-ss-1920-800x450.jpg http://searchengineland.com/figz/wp-content/seloads/2015/04/mobilegeddon2-ss-1920-800x450.jpg http://www.pepperweb.com.br/wp-content/uploads/2015/03/responsitvo-mobile-app.jpg

22. Obrigado  Felipe Bazon – Gerente SEO e Content Marketing felipe@seomarketing.com.br (11) 5681-1895 https://twitter.com/felipe09 https://br.linkedin.com/in/felipebazon http://pt.slideshare.net/FelipeSplinter

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