Deliver sophisticated reports to a self-service audience while allowing them to make modifications and perform ad-hoc analysis. View the webinar video recording and download this deck: http://www.senturus.com/resources/self-service-business-authoring/. This presentation covers how to take full advantage of authoring capabilities available within the IBM Cognos 10 platform. Demos include: 1) Creating professional authoring and deployment techniques that take advantage of the bi-directional compatibility between Report Studio and Cognos Workspace Advanced, 2) Traditional, as well as OLAP, report authoring best practices for business authors and 3) Using visualizations to create more appealing reports. Evolving a traditional report consumer into a self-service author is a persistent challenge. Our experts explain what can help your organization deliver on a solution. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Using IBM Cognos 10.2.1 Workspace Advanced and Report Studio
SELF-SERVICEREPORTING

2. questions
here
Copyright2014Senturus,Inc.
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This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/self-service-business- authoring/
HEARTHERECORDING

3. RESOURCELIBRARY
Senturus’ whole purpose is to make you successful with Business Analytics. Thus, we offer a series of technology-neutral webinars, training on specific software, demonstrations, and no-holds-barred reviews of new software releases. We host dozens of live webinars every year and we offer a comprehensive library of recorded webinars, demos, white papers, presentations and case studies on our website--a wealth of learning resources. Most of our content is custom created and constantly updated, so visit us often to see what’s new in the industry.
www.senturus.com/resources/
3
Copyright 2014 Senturus, Inc. All Rights Reserved

4. •Quick introduction
•Overview of an approach to Self-Service Analytics
–Use Layout Component and Report References to deliver “Base” Reports to your Business Authors
–Use Cognos Workspace Advanced to allow for a high level of interaction with minimal training
–Slice and dice data
–Create calculations and filters on the fly
–Work with a Visualization to enhance reports
•About Senturus
•Q & A
Today’s Agenda
4
Copyright 2014 Senturus, Inc. All Rights Reserved

5. Albert Valdez
Vice President –Learning Solutions
Senturus
Greg Herrera
President & Co-Founder
Senturus
Introduction: Today’s Presenters
Copyright 2014 Senturus, Inc. All Rights Reserved
5

6. •First, a little history:
–Most analytics platforms are based on the traditional author-consumer relationship
–Authoring tools are sophisticated and typically not in the realm of the everyday analyst
–Specialized skills are required to build and deliver high- value information
–Business authoring solutions lack adoption:
–Too weak
–Infrequent use
–Reliance on the traditional information delivery model
The Goal of Self-Service Analytics
6
Copyright 2014 Senturus, Inc. All Rights Reserved

7. •What’s changed?
–The world is still complicated
–The need for and availability of data are both growing
–Platforms are adapting:
–Self-service capabilities are being introduced to the Consumer audience
–The Consumer is evolving:
–Take ownership of some authoring tasks in order to shorten time to decision
–Collaborate with technicians in order to reduce redundancies and increase productivity
The Goal of Self-Service Analytics
7
Copyright 2014 Senturus, Inc. All Rights Reserved

8. •Understand which is the right tool for the job:
–http://www.senturus.com/resources/choosing-right-tool-job/
–Cognos Workspace Advanced can address business authoring needs much better than any tool we had before
•Professional Authoring and highly technical reporting experts are still necessary –don’t fight it
–Collaborate!
•Publish traditional reports as before, but
–Include base and template reports that can be used as catalysts for self-service
–Leverage bi-directional compatibility so self-service objects can be enhanced as needed and delivered back to the business
An Approach to Self-Service using IBM Cognos
8
Copyright 2014 Senturus, Inc. All Rights Reserved

9. •Short learning curve
•Unlimited calculation sophistication
•Ad-hoc experience and in-line filtering
•Supports advanced multi-dimensional (OLAP) data exploration
•Bi-directional compatibility with Report Studio
•Tight integration with Cognos Workspace
•It is NOT “Advanced”!!!
Cognos Workspace Advanced Sweet Spots
9
Copyright 2014 Senturus, Inc. All Rights Reserved

10. Create Base ReportsCreate Templates from Base ReportsUse Templates to deliver Standard ReportsPerform ad-hoc analysis and business authoring from Standard Reports
LIVEDEMONSTRATION

11. questions
here
Copyright 2014Senturus,Inc.
AllRightsReservedHEARTHERECORDING
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/self-service-business- authoring/
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website.
www.senturus.com

12. •All authoring tools leverage a metadata package
•Metadata is produced using IBM Cognos Framework Manager and is based on one or more physical data sources
•A well-designed architecture makes authoring more effective and less labor-intensive
–Less data manipulation
–Easier to identify and understand
–Better query performance
–More stable and reliable results
Business Analytics Architecture
12Copyright 2014 Senturus, Inc. All Rights Reserved

13. Good Data Architecture = More Effective Reporting
13
Copyright 2014 Senturus, Inc. All Rights ReservedERP Data
Labor Data
Data Integration ConformingBusiness ProcessDimensional Models
Standard
Reports Web Portal Other SourcesInformation Security
Data Warehouse
Data Abstraction Model
Ad hoc Querying
Planning Data
Slicing & DicingDashboard AuthoringReport Authoring
Dashboards/
Scorecards
Source Systems of Record
Threshold
Alerting
Self-service Reporting& Analysis
Single Version of the TruthThreshold-basedAlerts

14. •Quick introduction
•Overview of an approach to Self-Service Analytics
–Use Layout Component and Report References to deliver “Base” Reports to your Business Authors
–Use Cognos Workspace Advanced to allow for a high level of interaction with minimal training
–Slice and dice data
–Create calculations and filters on the fly
–Work with a Visualization to enhance reports
•About Senturus
•Q & A
Today’s Agenda
14
Copyright 2014 Senturus, Inc. All Rights Reserved

15. Who we are
SENTURUSINTRODUCTION

16. Our Team:
Business depth combined with technical expertise. Former CFOs, CIOs, Controllers, Directors
Senturus: Business Analytics Consultants
16
Copyright 2014 Senturus, Inc. All Rights Reserved
Business Intelligence
Enterprise Planning
Predictive Analytics

17. 700+ Clients, 1400 Projects, 13 Years17
Copyright 2014 Senturus, Inc. All Rights Reserved

18. www.senturus.com
UPCOMINGEVENTS
18
Copyright 2014 Senturus, Inc. All Rights Reserved

19. Senturus Learning Solutions
COGNOSTRAININGOPTIONS

20. •Just getting started with IBM Cognos? Talk to the experts!
•Senturus training content is ALL NEW for 2014!
–Updated to version 10.2.1
–NEW Courses
–Expert Authoring
–Expanded Cognos Workspace Advanced (OLAP and Relational)
–Expanded Metadata Modeling
–Expanded Dimensional Authoring
•Interested in a private training engagement?
•Give Senturus a chance to deliver a tailored training solution –you won’t be sorry!
Cognos Training Options
Copyright 2014 Senturus, Inc. All Rights Reserved
20

21. *Custom, tailored training also available* Cognos Training OptionsCopyright 2014 Senturus, Inc. All Rights Reserved
21

22. questions
here
Copyright 2014Senturus,Inc.
AllRightsReserved
HEARTHERECORDING
This slide deck is part of a recorded webinar. To view the FREE recording of the entire presentation and download the slide deck go to
www.senturus.com/resources/self-service-business- authoring/
Senturus’ comprehensive library of recorded webinars, demos, white papers, presentations and case studies is available on our website.
www.senturus.com

23. Thank
You!!
www.senturus.com
888-601-6010
info@senturus.com
Copyright2014bySenturus,
Inc.
Thisentirepresentationiscopyrightedandmaynotbereusedor
distributedwithoutthewrittenconsentofSenturus,Inc.