IDEA Clinics & Centres proposes to establish a network of diabetes, endocrinology, and obesity clinics across India to provide integrated care services. They currently operate 6 clinics in Hyderabad, Bengaluru, and Chennai with plans to expand to 10 clinics by the end of 2016 and 100 clinics in the next 5 years. The document is an investment proposal seeking equity funding to further expand the IDEA Clinics network to other major cities in India and establish it as a national organization.

1. IDEA Clinics & Centres
Institute for Diabetes, Endocrinology & Adiposity Pvt Ltd
An Investment Proposal

2. Group Overview
Health Care – Our mission
Executive Summary
Our Model
Our Services
Our Reach
Business Model
Investment Proposal
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3. Health Care – Global Statistics
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Source: IDF Diabetes Atlas Sixth Edition Update, International Diabetes Federation 2014

5. Executive Summary
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Centre for Integrated care of Diabetes, Thyroid, Hormones & Obesity, related dis-orders
& ailments.
Group Vision Our vision is to reduce the burden of these hugely prevalent conditions on our
Nation. We take pride in saying that we are the first organisation in this field
formed by dedicated professionals.
Our Mission Our mission is to become the most popular service provider in the fields of
Diabetes, Obesity and Endocrine disorders nationwide. We also aim to
collaborate nationally and internationally for medical education and research
with Governmental and Non-governmental organisations.
Team A dedicated team of 20 Doctors with varying experience and specialization
Our Specialties Diabetes, Thyroid, Obesity, Sexual Health, Osteoporosis, Pubertal Disorders,
Pcos Hirsuitism, Adrenal disorders, Reproductive medicine, Pituitary disorders,
Growth disorders and Other Hormonal conditions.
Project Cost INR 100Crs with Equity 41% and Debt 59%
Health Care
Centres
Currently the Group is spread across 6 centres in Hyd, Bengaluru and Chennai.
And targeting to launch 10 centres by end of FY2016 and 100 centres by next
five years.
Key Financials Revenue is about INR ___ during the first year and INR ___ by end of fifth

6. Present Infrastructure / Our Reach
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Kukatpally Branch,
Hitech City Branch,
Banjara hills Branch,
Kodambakkam
Chennai
AS Rao Nagar,
Ameerpet Branch
Somajiguda Branch
Chandanagar Branch
Habsiguda Branch
Dilshuknagar Branch
Karimnagar Branch

7. Health Care – Ideation
▪ A committed team of Doctors – Super specialists from
Diabetes related faculties with Global experience and
qualifications desiring to bring best ethical and medical
practices to India.
▪ Founded by a strong executive leadership team with
knowledge and experience in the fields of Diabetes,
Endocrinology and Adiposity and a growing network of
Endocrinologists that enables the reach of Health care and
advisory services not only to the opulent population but also
to the majority of community in dearth.
▪ These are professionals who have been trained in different
health systems for the last 20 years and are still bound by a
mandatory internal awareness program run on a monthly basis
on the latest developments – domestic and global.
▪ Aspiring to establish Health care centres across various cities
and states to create a marquee health care brand that will be
known not only for the best care but also for cost effective
care.
▪ Central Government schemes towards non communicable
diseases like diabetes can be sought.
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8. STRENGTHS OPPORTUNITIES
 Unique business model
 Professional
management
 Low cost base
 ENDOCRINOLOGIST
S brand value
 Western expertise
 Growing market sector
 Undifferentiated rival
products
 Consumer dissatisfaction
 New consumers entering
the market
 Not a very well
organized sector
WEAKNESSES THREATS
 Low resources
 Lack of skilled work
force and systems
 Dependence on local
doctors, nurses and other
health care professionals.
 Sustained price
competition would erode
margins
 Political stability and
earning power could
change terms
 Others may copy our
business model
SWOT Analysis
Feature IDEA
Moha
n Apollo
Integrated Services ✔ ✔ ✔
Database of patients ✔ ✔ ✖
Diabetes Care ✔ ✔ ✔
Thyroid and Hormone
services ✔ ✖ ✖
Obesity services ✔ ✖ ✖
Superspecialists
(Endocrinologists) ✔ ✖ ✖
Home services
(lab/pharmacy/clinical) ✔ ✖ ✖
Telemedicine ✔ ✖ ✖
Separate services can
be catered to ✔ ✖ ✔
Economical services ✔ ✖ ✖
Competitor Analysis

9. DIABETES
THYROID
HORMONES
TELE
MEDICINE
HOSPITAL
@ HOME
OBESITY
IDEA CLINICS -
Services
Core centre
Satellites
&
Home visits
Telemedicine
(care call)
&
web based
• Market opportunity
• Projected growth of this service sector is
encouraging. Eg:Sanofi invests Rs. 90 crores
in Apollo Sugar Clinics for 20% stake.
• FDI opportunity from MNC pharma
companies as they are looking for suitable
Indian partners.
• The disease burden of Diabetes, Obesity and
Thyroid problems in the society is exponential.
• Lack of prominent players opens up good
opportunities
• Present providers do not support lifetime
care.
• People are looking for integrated platforms
which provide clinical, lab and pharmacy
services at homes orvirtual clinics seamlessly.

10. ▪ Each centre is run by an Endocrinologist-
INSTANT BRANDING
▪ With a model wherein the diabetes care is easily
expanded without any geographical barriers or
resource restraints the whole City/town can be
catered to.
▪ By being comprehensive and economical can
attract bigger client market.
▪ By being patient friendly and offering service to
all spectrums of clients with different paying
capacity.
▪ Able to collaborate with the U.K., U.S. and other
governmental agencies.
▪ Research facilities and skill sets to conduct
various clinical trials.
▪ Education programmes for clients and care
providers.
▪ Good academic programmes with research
pertaining to India specific data
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Key Differentiators
Endocrinologist for
Every Centre
Extensive Diabetic
Care
Comprehensive &
Economical
Collaboration with
MNC’s &
Government Agencies
Ongoing Research
Training Programs

11. Investment
Proposal
Objective
Our
Competencies
&
Commitments
Market
Potential
Existing Players
Targeted
Audience &
Our Specialties
Key
Differentiators
Investment
Outlay
Projections
Feasibility
Analysis
Investment
Options
Exit Options
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12. Our Competencies & Commitments
▪ Patient care on a pro active basis
▪ Extend health care to a gamut of patient concerns
extending to:
▪ Diabetes & Preventive Health
▪ Thyroid and Hormones (eg. Low T clinics)
▪ Obesity & Cardiac Services
▪ Lab services
▪ Pharmacy
▪ Telemedicine and Home Care
▪ Critical care under its supervision
▪ Medical Record keeping and online reference / access to
Patients for off site treatment needs and continuing care
▪ Reaching out to patients with multiple centres and
providing choice of location
▪ Branding is done through our systems in care provision
and by involving the super specialists.
▪ Due to the disease burden in the society for the
conditions we deal with, marketing and sales is relatively
easy.
▪ Use of technology and data base helps us promote
ourselves and have a digital presence.
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Unique
Business
Model
Experienc
ed team
of
Endocrin
ologist
Care &
Supervisi
on
Gamut of
patient
concerns
Lab
Services
Pharmacy
Tele-
medicine
Low Cost
/
Economic
al
Medical
Record
keeping
Choice of
location.

13. Targeted Audience & our Specialties
▪ Diabetes & Preventive Health
▪ Diabetes Foot Services
▪ Sexual Health
▪ Thyroid
▪ Cardiac Services
▪ PCOS & Hirsuitism
▪ Pubertal & Growth Disorders
▪ Osteoporosis & Bone Health
▪ Obesity
▪ Reproductive Medicine
▪ Other Hormonal Conditions
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Research/Trials/Educational Courses
for clients & care providers
Corporate Hospitals & Nursing Homes
Tie-ups
Governmental & Non-Governmental
Organization Tie-ups
Corporate Agency tie-ups
Patients
(walk in)

14. Why We Can be Successful - Our MANTRA!
▪ Addressing the key health sector.
▪ Imbibing Technology
▪ Addressing the whole population health needs seemlessly.
▪ Quality assurance & involvement of specialists
▪ Integrated services for life.
▪ Easy replicability and expansion into other fields eg:
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IDEA Clinics
DIABETES
IDEA Clinics
HEART
IDEA Clinics
OBESITY
IDEA Clinics
THYROID
IDEA Clinics
SEXUAL HEALTH
IDEA Clinics
PREVENTIVE CARE
IDEA Clinics
HOME CARE
IDEA Clinics
TELECARE
IDEA Clinics
VACCINES
IDEA Clinics
RESEARCH
IDEA Clinics
CHILD CARE
IDEA Clinics
SKIN CARE
IDEA Clinics
EDUCATION
IDEA Clinics
CANCER CARE
IDEA Clinics
PHYSIO

15. Health Care – Ideation
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HEALTH CARE:
▪ HOSPITAL CARE: Surgeries, Intensive Care
▪ PRIMARY CARE (URGENT CARE): eg: Pain, Vomitings,
Fever
▪ PREVENTIVE CARE: Diabetes, Thyroid, Obesity, Preventive
Heart/Cancer Care etc

16. Health - Diabetes & Hormones
(existing players)
▪ Corporate Hospitals
▪ Few individuals
▪ Small centres
▪ Local General Physicians
KIRANA SHOP
SUPERMARKET
INSTITUTE FOR DIABETES,
ENDOCRINOLOGY & OBESITY

17. ▪ Heart (cardiac centres)
▪ Brain (Neuro centres)
▪ Bones (Ortho centres)
▪ Diabetes & Hormones
(????)
▪ no prominent
players
▪ Big patient load
(Diabetes and
Thyroid affect 10%
of population)
▪ no dedicated
centres at present
▪ low capital
intensive

18. Our
Endocrinologist
Team
Qualification
Akheel Syed MRCP,FRCP, PhD (UK)
Prof.Coung Dang MA, MD, FRCP (UK)
Prof.Andrew Boulton (EASD President) , FRCP
(UK)
Prof. Peter Trainer FRCP (UK)
Dr. Mark Gurnell FRCP , Sub Dean
Cambridge (UK)
Dr. Kashi Dixit FRCP (UK)
Meher
Prasad(Chennai)
MRCP, CCT (Chennai)
Panja Srinivas MD, MRCP (USA)
Our
Endocrinologist
Team
Qualification
Anjana Harnoor MD(USA), FACP
Chanukya G.V. MD, PGI
Chandigarh(Hyderabad)
Kalyan Chakravarthy MRCP, CCT-UK(Hyderabad)
Vengal Reddy MRCP, CCT,UK
P.Srinivas Rao MD,DnB (Hyderabad)
Meher Prasad(Chennai) MRCP, CCT (Chennai)
Prof. Neelaveni MD, DM (Hyderabad)
Prof. Vijay Shekar MD, DM (Hyderabad)
Dr. Kishore MD, DM (Hyderabad)
Dr. Nalini MD, DM (Hyderabad)
Shyam Kalavalapalli MRCP, FRCP,CCT-UK

19. PRESENT NEED for Equity…..
....Towards further centres at Chennai, Bengaluru,
Mumbai, Kolkata, Delhi etc. and create
IDEACLINICS into a National Institute.
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20. contact Information :
Dr. Shyam Kalavalapalli,
Managing Director,
IDEA Clinics /centres
00917396642302
shyambhavani@hotmail.com
www.ideaclinics.com
www.ideacentres.com
www.facebook.com/ideaclinics
Thank you for joining us……
Reduce the Burden of the Nation……
....Stay Health