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Senior Choice Gold Award®
New Recognition Licensing Opportunity




          © HealthMetrix Research Inc. All Rights Reserved
About HealthMetrix Research
Why incorporate the Senior Choice Gold Award
in 2013 Medicare Advantage campaign strategy?
Why incorporate the Senior Choice Gold Award
in 2013 Medicare Advantage campaign strategy?
What do these Medicare Advantage
special recognitions have in common?
None of these address Medicare Advantage
overall benefit value based on health status
Every Medicare beneficiary wants to know
how much is their health care going to cost
What do these Medicare Advantage
 plan sponsors have in common?
None of these Medicare Advantage
sponsors are multi-year SCGA recipients
Senior Choice Gold Award
  What’s New for 2013?
Recognizing past benefit value as an
  indicator of future benefit value
Senior Choice Gold Award
  Key Messaging Windows

Member retention communications
         Through December 7

  Pre-AEP soft communications
          Through October 14

AEP & new member communications
        October 15 – December 7

     Age-in communications
                All year
Senior Choice Gold Award
               Communication Options

                                 Print
Pre-enrollment info  Plan summaries  Direct mail pieces  News releases

                         Website/Digital
                     Website  Facebook  YouTube

                                  TV
                               DMTV ads
Senior Choice Gold Award
Communication Options - Print
Senior Choice Gold Award
Communication Options – Web/Digital/TV
Senior Choice Gold Award
Communication Options – Web/Digital/TV
Senior Choice Gold Award
      Production Deliverables
    MA+Part D Product-Specific Deliverables


New Senior Choice Gold Award images (JPEG, PNG)
HealthMetrix Research customized news release
Senior Choice Gold Award background page link

Production/Delivery within 10 business days
Senior Choice Gold Award
         Licensing Fees & Terms
    Print – Web/Digital – TV Licensing Options

Fee Options

     Option A: Print only licensing fee = $5,000

     Option B: Print-Web/Digital licensing fee = $7,500

     Option C: Print-Web/Digital-TV licensing fee = $9,000

Terms

 Fee payment due upon acceptance of licensing agreement

 Licensing rights calendar: August 1, 2012 - July 31, 2013
Licensing deadline is July 30
For additional information about this opportunity contact:
                  Alan Mittermaier, President
                  HealthMetrix Research Inc.
                        Columbus, OH
                        (888) 223-3515
               alan@healthmetrixresearch.com

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Senior Choice Gold Award Licensing Overview

  • 1. Senior Choice Gold Award® New Recognition Licensing Opportunity © HealthMetrix Research Inc. All Rights Reserved
  • 3. Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?
  • 4. Why incorporate the Senior Choice Gold Award in 2013 Medicare Advantage campaign strategy?
  • 5. What do these Medicare Advantage special recognitions have in common?
  • 6. None of these address Medicare Advantage overall benefit value based on health status
  • 7. Every Medicare beneficiary wants to know how much is their health care going to cost
  • 8. What do these Medicare Advantage plan sponsors have in common?
  • 9. None of these Medicare Advantage sponsors are multi-year SCGA recipients
  • 10. Senior Choice Gold Award What’s New for 2013?
  • 11. Recognizing past benefit value as an indicator of future benefit value
  • 12. Senior Choice Gold Award Key Messaging Windows Member retention communications Through December 7 Pre-AEP soft communications Through October 14 AEP & new member communications October 15 – December 7 Age-in communications All year
  • 13. Senior Choice Gold Award Communication Options Print Pre-enrollment info  Plan summaries  Direct mail pieces  News releases Website/Digital Website  Facebook  YouTube TV DMTV ads
  • 14. Senior Choice Gold Award Communication Options - Print
  • 15. Senior Choice Gold Award Communication Options – Web/Digital/TV
  • 16. Senior Choice Gold Award Communication Options – Web/Digital/TV
  • 17. Senior Choice Gold Award Production Deliverables MA+Part D Product-Specific Deliverables New Senior Choice Gold Award images (JPEG, PNG) HealthMetrix Research customized news release Senior Choice Gold Award background page link Production/Delivery within 10 business days
  • 18. Senior Choice Gold Award Licensing Fees & Terms Print – Web/Digital – TV Licensing Options Fee Options Option A: Print only licensing fee = $5,000 Option B: Print-Web/Digital licensing fee = $7,500 Option C: Print-Web/Digital-TV licensing fee = $9,000 Terms Fee payment due upon acceptance of licensing agreement Licensing rights calendar: August 1, 2012 - July 31, 2013
  • 19. Licensing deadline is July 30 For additional information about this opportunity contact: Alan Mittermaier, President HealthMetrix Research Inc. Columbus, OH (888) 223-3515 alan@healthmetrixresearch.com