The document describes an opportunity for Independence Blue Cross to co-brand the Kiplinger's Retirement Report through a customized reprint program, allowing customization of the cover and ads to reach Medicare-eligible and early boomer audiences, and provides details on ordering deadlines, costs for various reprint quantities, and contact information.

1. Exclusive Co-Branding & Reprint Licensing
Opportunity for Independence Blue Cross
© HealthMetrix Research Inc. All Rights Reserved

2. Welcome to HealthMetrix Research

3. Co-Branding Among National Medicare Competitors

4. Kiplinger’s Retirement Report Launching a Unique
Co-Branding Opportunity for Reaching and Educating
Medicare-Eligibles & Early-Boomers
Caregiving
Estate Planning
Housing
Insurance
Investments
Retirement Plans
Retirement Living
Savings
Social Security
Tax Strategy
Travel

5. Customized October Reprints with Your Custom
Cover & Ads for Maximum Multi-Channel Response
Reminder! 2013 Enrollment Begins October 15

6. Customized Reprints Ideal for Direct Mail During
AEP and Multi-Channel Distribution During 2013
Reminder! 2013 Enrollment Begins October 15

7. Outstanding Opportunity to Reach
Age-ins & Early-Boomers Year Around
Reminder! 2013 Enrollment Begins October 15

8. High-Value Premium Option for
Member Loyalty & Retention Strategy
Reminder! 2013 Enrollment Begins October 15

9. Kiplinger’s Retirement Report Production Calendar
Customized October Issue Featuring 2013 Medicare Guidance
Reprint Licensing & Production Activities Deadlines
Licensing agreement acceptance by HealthMetrix May 21
Research
Completed reprint purchase order with shipping or June 1
optional direct mailing instructions due to Kiplinger
Advance payment (50%) for reprint order and full- July 20
payment for mailing (if applicable) due to Kiplinger
Custom full-page ad copy (2 pages) and cover August 16
customization due to Kiplinger
Final sign-off on customized proofs (customized cover September 12
and ads only) due to Kiplinger
Reminder! 2013 Enrollment Begins October 15
Customized reprints shipped and/or direct mail drop September 30
completed
Final payment (50%) due to Kiplinger October 20

10. Statewide Exclusive Co-Branding Rights
Based on Minimum Reprint Order
Minimum Reprint Order Methodology
Target Market Segment: $50,000+ Household Income
> Calendar 2013 age-in households
> Age 65-69 households
> Adjustment for group health retiree households
> Adjustment for state-specific demographic characteristics

11. Kiplinger’s Retirement Report – October 2012 Issue
Customized Reprint Unit Printing Costs
Reprint Quantity Unit Cost Net Cost
10,000 $ 1.90 $ 19,000
15,000 $ 1.60 $ 24,000
20,000 $ 1.44 $ 28,800
25,000 $ 1.36 $ 34,000
50,000 $ 1.17 $ 58,500
75,000 $ .93 $ 69,750
500,000 $ .85 $ 425,000
Note: Optional BRC, shipping and mailing costs provided upon request

12. Final Licensing & Purchase Order Deadline is June 1
For additional information about this exclusive
co-branding and reprint licensing opportunity contact:
Alan Mittermaier, President
HealthMetrix Research Inc.
Columbus, OH
(888) 223-3515
alan@healthmetrixresearch.com