This document describes an exclusive opportunity for HealthSpring/Cigna to co-brand the Kiplinger's Retirement Report through a customized reprint program focused on reaching Medicare-eligible and early baby boomer audiences. It provides details on production timelines, costs for various reprint quantities, and statewide exclusive rights based on minimum order amounts. Interested parties are encouraged to contact HealthMetrix Research by June 1st to take advantage of this opportunity.
This document describes an opportunity for UPMC Health Plan to co-brand and license reprints of a Kiplinger's Retirement Report issue focused on 2013 Medicare guidance. It provides details on customizing the October issue cover and ads, minimum order requirements based on the target market, and printing and distribution deadlines. Pricing details are included for reprint quantities along with contact information for questions.
The document describes an opportunity for co-branding and reprint licensing with Kiplinger's Retirement Report, including customized reprints covering Medicare guidance that can be distributed from October to December, with pricing details provided for reprint quantities from 10,000 to 500,000. Interested parties must submit a purchase order by June 1st to take advantage of the exclusive state-based co-branding opportunity. Additional information can be obtained by contacting the president of HealthMetrix Research.
The document describes an opportunity for Capital Blue Cross to co-brand and license reprints of a Kiplinger's Retirement Report issue focused on 2013 Medicare guidance, allowing customization with Capital Blue Cross branding and ads to distribute to Medicare-eligible individuals and early baby boomers in their state through direct mail and other channels. It provides details on pricing and minimum order quantities for customized reprints, as well as production timelines and contact information.
The document describes an opportunity for health insurers to co-brand a reprint of the Kiplinger's Retirement Report focused on Medicare guidance, which would include the insurer's custom cover and ads, as a way to reach Medicare-eligible and early-boomer customers during open enrollment periods and for member loyalty efforts, and provides details on ordering costs and deadlines.
The document describes an opportunity for Independence Blue Cross to co-brand the Kiplinger's Retirement Report through a customized reprint program, allowing customization of the cover and ads to reach Medicare-eligible and early boomer audiences, and provides details on ordering deadlines, costs for various reprint quantities, and contact information.
This document describes an opportunity for Blue Shield to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Blue Shield to reach Medicare-eligible and early boomer customers through direct mail and other channels. The document outlines costs for various reprint quantities, with minimum orders based on a state's target market size. It provides contact information for any organization interested in this exclusive licensing opportunity.
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline to commit is June 1st.
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline for licensing and purchase orders is June 1st.
This document describes an opportunity for UPMC Health Plan to co-brand and license reprints of a Kiplinger's Retirement Report issue focused on 2013 Medicare guidance. It provides details on customizing the October issue cover and ads, minimum order requirements based on the target market, and printing and distribution deadlines. Pricing details are included for reprint quantities along with contact information for questions.
The document describes an opportunity for co-branding and reprint licensing with Kiplinger's Retirement Report, including customized reprints covering Medicare guidance that can be distributed from October to December, with pricing details provided for reprint quantities from 10,000 to 500,000. Interested parties must submit a purchase order by June 1st to take advantage of the exclusive state-based co-branding opportunity. Additional information can be obtained by contacting the president of HealthMetrix Research.
The document describes an opportunity for Capital Blue Cross to co-brand and license reprints of a Kiplinger's Retirement Report issue focused on 2013 Medicare guidance, allowing customization with Capital Blue Cross branding and ads to distribute to Medicare-eligible individuals and early baby boomers in their state through direct mail and other channels. It provides details on pricing and minimum order quantities for customized reprints, as well as production timelines and contact information.
The document describes an opportunity for health insurers to co-brand a reprint of the Kiplinger's Retirement Report focused on Medicare guidance, which would include the insurer's custom cover and ads, as a way to reach Medicare-eligible and early-boomer customers during open enrollment periods and for member loyalty efforts, and provides details on ordering costs and deadlines.
The document describes an opportunity for Independence Blue Cross to co-brand the Kiplinger's Retirement Report through a customized reprint program, allowing customization of the cover and ads to reach Medicare-eligible and early boomer audiences, and provides details on ordering deadlines, costs for various reprint quantities, and contact information.
This document describes an opportunity for Blue Shield to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Blue Shield to reach Medicare-eligible and early boomer customers through direct mail and other channels. The document outlines costs for various reprint quantities, with minimum orders based on a state's target market size. It provides contact information for any organization interested in this exclusive licensing opportunity.
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline to commit is June 1st.
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline for licensing and purchase orders is June 1st.
This document describes an opportunity for co-branding and reprint licensing with Kiplinger's Retirement Report. It allows companies to customize the October issue cover and ads to reach Medicare-eligible and early boomer audiences. Reprints can be distributed directly or mailed out. Minimum order quantities provide exclusive state rights. The deadline to commit is July 30. Contact information is provided for additional details.
Senior Choice Gold Award Licensing OverviewHealthMetrix
HealthMetrix Research offers Medicare Advantage plan sponsors the opportunity for licensing the Senior Choice Gold Award® (SCGA) for the upcoming 2013 annual enrollment campaign.
Senior Choice Gold Award -Kaiser PermanenteHealthMetrix
HealthMetrix Research president Alan Mittermaier previews the new special recognition Senior Choice Gold Award opportunity for Medicare Advantage plans to incorporate in their 2013 marketing campaigns..
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline for licensing and purchase orders is June 1st.
This document describes an opportunity for Aetna Medicare to co-brand and license reprints of the Kiplinger's Retirement Report. It would allow for customization of the October issue cover and ads to promote Aetna Medicare and the upcoming enrollment period. Reprint quantities and pricing are provided, with costs ranging from $19,000 for 10,000 copies up to $425,000 for 500,000 copies. The deadline to commit to this exclusive opportunity is June 1.
MedicareWebWatch - National Forum on Business of Medicare AdvantageHealthMetrix
This document summarizes the findings of the 2012 MedicareWebWatch certification program, which evaluated 137 Medicare plan websites based on 50 features related to relevance and readiness. Key findings included that over half of websites provided a link to CMS Star rating summaries, but only 13% included background information on Star ratings. Areas for improvement included enhancing plan-specific content, member connectivity and solutions, and external resources. The document concludes by providing a contact for additional information.
2012 MedicareNewsWatch Lead Generation ProgramHealthMetrix
HealthMetrix Research operates the MedicareNewsWatch website which provides information to help Medicare beneficiaries choose Medicare Advantage and Part D prescription drug plans. The site receives over 5 million annual page views. HealthMetrix generates qualified leads for insurance plans by allowing visitors to the site to indicate they are interested in being contacted by specific plans. Leads include contact information and are delivered daily or via batch transfer. HealthMetrix has over 20 insurance plan clients and charges $35 per lead, with additional set up and transmission fees.
This document describes an opportunity for co-branding and reprint licensing with Kiplinger's Retirement Report. It allows companies to customize the October issue cover and ads to reach Medicare-eligible and early boomer audiences. Reprints can be distributed directly or mailed out. Minimum order quantities provide exclusive state rights. The deadline to commit is July 30. Contact information is provided for additional details.
Senior Choice Gold Award Licensing OverviewHealthMetrix
HealthMetrix Research offers Medicare Advantage plan sponsors the opportunity for licensing the Senior Choice Gold Award® (SCGA) for the upcoming 2013 annual enrollment campaign.
Senior Choice Gold Award -Kaiser PermanenteHealthMetrix
HealthMetrix Research president Alan Mittermaier previews the new special recognition Senior Choice Gold Award opportunity for Medicare Advantage plans to incorporate in their 2013 marketing campaigns..
This document describes an opportunity for Florida Blue to co-brand with Kiplinger's Retirement Report by customizing and reprinting their October issue. It would allow Florida Blue to reach Medicare-eligible and early boomer audiences. The document outlines reprint costs starting at $19,000 for 10,000 copies up to $425,000 for 500,000 copies. It provides deadlines for agreements, payments, ad submissions and more. The final deadline for licensing and purchase orders is June 1st.
This document describes an opportunity for Aetna Medicare to co-brand and license reprints of the Kiplinger's Retirement Report. It would allow for customization of the October issue cover and ads to promote Aetna Medicare and the upcoming enrollment period. Reprint quantities and pricing are provided, with costs ranging from $19,000 for 10,000 copies up to $425,000 for 500,000 copies. The deadline to commit to this exclusive opportunity is June 1.
MedicareWebWatch - National Forum on Business of Medicare AdvantageHealthMetrix
This document summarizes the findings of the 2012 MedicareWebWatch certification program, which evaluated 137 Medicare plan websites based on 50 features related to relevance and readiness. Key findings included that over half of websites provided a link to CMS Star rating summaries, but only 13% included background information on Star ratings. Areas for improvement included enhancing plan-specific content, member connectivity and solutions, and external resources. The document concludes by providing a contact for additional information.
2012 MedicareNewsWatch Lead Generation ProgramHealthMetrix
HealthMetrix Research operates the MedicareNewsWatch website which provides information to help Medicare beneficiaries choose Medicare Advantage and Part D prescription drug plans. The site receives over 5 million annual page views. HealthMetrix generates qualified leads for insurance plans by allowing visitors to the site to indicate they are interested in being contacted by specific plans. Leads include contact information and are delivered daily or via batch transfer. HealthMetrix has over 20 insurance plan clients and charges $35 per lead, with additional set up and transmission fees.
4. Kiplinger’s Retirement Report Launching a Unique
Co-Branding Opportunity for Reaching and Educating
Medicare-Eligibles & Early-Boomers
Caregiving
Estate Planning
Housing
Insurance
Investments
Retirement Plans
Retirement Living
Savings
Social Security
Tax Strategy
Travel
5. Customized October Reprints with Your Custom
Cover & Ads for Maximum Multi-Channel Response
Reminder! 2013 Enrollment Begins October 15
6. Customized Reprints Ideal for Direct Mail During
AEP and Multi-Channel Distribution During 2013
Reminder! 2013 Enrollment Begins October 15
7. Outstanding Opportunity to Reach
Age-ins & Early-Boomers Year Around
Reminder! 2013 Enrollment Begins October 15
8. High-Value Premium Option for
Member Loyalty & Retention Strategy
Reminder! 2013 Enrollment Begins October 15
9. Kiplinger’s Retirement Report Production Calendar
Customized October Issue Featuring 2013 Medicare Guidance
Reprint Licensing & Production Activities Deadlines
Licensing agreement acceptance by HealthMetrix May 21
Research
Completed reprint purchase order with shipping or June 1
optional direct mailing instructions due to Kiplinger
Advance payment (50%) for reprint order and full- July 20
payment for mailing (if applicable) due to Kiplinger
Custom full-page ad copy (2 pages) and cover August 16
customization due to Kiplinger
Final sign-off on customized proofs (customized cover September 12
and ads only) due to Kiplinger
Reminder! 2013 Enrollment Begins October 15
Customized reprints shipped and/or direct mail drop September 30
completed
Final payment (50%) due to Kiplinger October 20
10. Statewide Exclusive Co-Branding Rights
Based on Minimum Reprint Order
Minimum Reprint Order Methodology
Target Market Segment: $50,000+ Household Income
> Calendar 2013 age-in households
> Age 65-69 households
> Adjustment for group health retiree households
> Adjustment for state-specific demographic characteristics
12. Final Licensing & Purchase Order Deadline is June 1
For additional information about this exclusive
co-branding and reprint licensing opportunity contact:
Alan Mittermaier, President
HealthMetrix Research Inc.
Columbus, OH
(888) 223-3515
alan@healthmetrixresearch.com