Keeping it All in the Family: Presentation by Rachel Sengers and Lesley Humphreys from Design for Context at User Focus 2012 in Washington, DC.
Many enterprises grow organically, with diverse products managed by different teams. Style guidelines provide a way for the organization brand itself and ensure consistency across its family of apps while leaving in flexibility to accommodate different contexts of use. A repository of guidelines can include interaction design guidelines and patterns, as well as visual design specs. This presentation at User Focus conference provided an overview of the process of developing, maintaining, and utilizing UX design guidelines. A list of resources is at the end.
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...Design for Context
When driving, we use GPS to navigate in real time, with immediate recalculations around obstacles. We know our goal, and technology supports our movement. Yet association technology management is different with multiple departments travelling individual routes with interim destinations in the larger journey. How can we better use roadmaps to plan our technology journeys and keep everyone in sync? Gain insights to help you coordinate organization and technology goals across parallel initiatives and departments. Evaluate roadmap-building techniques, strategies for creating a common vision, tools to align member/user goals with organizational goals, and tactics to course-correct along the journey.
User Experience Design Considerations for Multi-Museum CollaborationsDesign for Context
We increasingly engage in projects where we are asked to accommodate multiple collections, sites, and institutions into the planning, data modeling, and overall user experience. And we see a trend where grant funders actively encourage collaborations, so these kinds of digital projects may become common. It is important to think beyond the typical patterns of grouping sets of objects into institution-specific views, or presenting a mash-up as if it is just one big collection. As we think about collaborations involving online collections, we have identified human-centered user experience considerations and requirements to share with the community.
This presentation walks you through the winning factors in social business. You will learn how businesses can succeed and get it DONE by setting their sights on brand, people, experiences, habits and insights.
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
Aligning Your Organization's Strategic Direction, Roadmaps, and Technology, A...Design for Context
When driving, we use GPS to navigate in real time, with immediate recalculations around obstacles. We know our goal, and technology supports our movement. Yet association technology management is different with multiple departments travelling individual routes with interim destinations in the larger journey. How can we better use roadmaps to plan our technology journeys and keep everyone in sync? Gain insights to help you coordinate organization and technology goals across parallel initiatives and departments. Evaluate roadmap-building techniques, strategies for creating a common vision, tools to align member/user goals with organizational goals, and tactics to course-correct along the journey.
User Experience Design Considerations for Multi-Museum CollaborationsDesign for Context
We increasingly engage in projects where we are asked to accommodate multiple collections, sites, and institutions into the planning, data modeling, and overall user experience. And we see a trend where grant funders actively encourage collaborations, so these kinds of digital projects may become common. It is important to think beyond the typical patterns of grouping sets of objects into institution-specific views, or presenting a mash-up as if it is just one big collection. As we think about collaborations involving online collections, we have identified human-centered user experience considerations and requirements to share with the community.
This presentation walks you through the winning factors in social business. You will learn how businesses can succeed and get it DONE by setting their sights on brand, people, experiences, habits and insights.
Driving Sustainable Brand Value Through Corporate vs. Product Brand Messaging Sustainable Brands
Companies which field various brands struggle to determine the proper strategy for delivering sustainable brand messaging. Some decide to focus on establishing the corporate brand as a trusted choice editor. Others find value in defining unique sustainable brand value for different SKU's while also communicating a corporate brand commitment to sustainable innovation. This panel shares what has driven their thinking on this topic, provides examples of messaging that is achieving success in their marketplace, and suggests principles for thinking about how you might prioritize your sustainable brand innovation journey.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Key Takeaways
1. Organize your search.
2. Expand your professional network.
3. Stand out from the crowd.
4. Market early, market often.
5. Deliver value, success will follow.
7. Expand your knowledge.
8. Find a great workplace.
Connect with me for more information regarding AIPMM membership or training courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta...Fundación CODESPA
Describe la importancia de la integración de los objetivos de negocio y sociales y cómo esto puede hacerse a través del voluntariado corportativo y ejemplo del proyecto Engage
For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. For a whole new generation it always has been.
Sustainable Brand Perception vs. Performance: Reducing the GapSustainable Brands
Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
Power of Brand Style Guides: A Good Idea for Small Businesseskavitaranjan7786
In the dynamic world of business, where first impressions are crucial, establishing a strong and consistent brand identity is key. This is where brand style guides come into play, especially for small businesses looking to make a lasting impact in the market. In this blog post, we’ll explore the concept of brand style guides, why they’re a good idea for small businesses, and how they contribute to creating a cohesive and memorable brand image.
As part of my work as teacher at the school of Design Thinking at the Hasso-Plattner-Institute (HPI) I gave this talk describing how we combine at SAP lean and agile methodologies with design thinking to ensure efficiency and innovation.
doing ther right things. and doing the things right.
IA-for-AI: An evolving framework for a changing IA practiceDesign for Context
Artificial Intelligence (AI) is dramatically changing—reshaping—the human and design landscape of computers, the internet, and society. It is increasingly used in engines behind many decision-making tools and information resources, as well as in machines (vehicles, drones, robots, etc.).
AI uses information models, structured data/content, real-world contextual sensor data, and formalized instructions to shape the machine’s “understanding” of information spaces and tasks. These elements are familiar to anyone working in the field of IA and UX. But the focus is changing: We now need methods to shape software that learns dynamically in real-time interaction with users.
This talk challenges us to engage in the transformational change to our practice, designing for and with AI. Alongside a reflection on our vital roles, I present an emerging Collaboration/Action Framework to support AI design, helping us think about language, models, methods, and how we communicate with developers and stakeholders. During the conference, rich conversations emerged within the IA community about how our involvement in creating responsible and engaging AI tools will change and shape the IA community over the coming years.
Duane Degler
https://d4c.link/IAC23
Discussion of various Design for Context website projects where archival collection information (data, images, categorization) has been incorporated with art object data, historical events data, etc. Presented to the Linked Art Working Group, which is developing standards for shareable linked data in the museum, archives and cultural field. Presented 16-Nov-2022.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Key Takeaways
1. Organize your search.
2. Expand your professional network.
3. Stand out from the crowd.
4. Market early, market often.
5. Deliver value, success will follow.
7. Expand your knowledge.
8. Find a great workplace.
Connect with me for more information regarding AIPMM membership or training courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Haciendo del Voluntariado Corporativo para el Desarrollo una mult-herramienta...Fundación CODESPA
Describe la importancia de la integración de los objetivos de negocio y sociales y cómo esto puede hacerse a través del voluntariado corportativo y ejemplo del proyecto Engage
For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. For a whole new generation it always has been.
Sustainable Brand Perception vs. Performance: Reducing the GapSustainable Brands
Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
Power of Brand Style Guides: A Good Idea for Small Businesseskavitaranjan7786
In the dynamic world of business, where first impressions are crucial, establishing a strong and consistent brand identity is key. This is where brand style guides come into play, especially for small businesses looking to make a lasting impact in the market. In this blog post, we’ll explore the concept of brand style guides, why they’re a good idea for small businesses, and how they contribute to creating a cohesive and memorable brand image.
As part of my work as teacher at the school of Design Thinking at the Hasso-Plattner-Institute (HPI) I gave this talk describing how we combine at SAP lean and agile methodologies with design thinking to ensure efficiency and innovation.
doing ther right things. and doing the things right.
IA-for-AI: An evolving framework for a changing IA practiceDesign for Context
Artificial Intelligence (AI) is dramatically changing—reshaping—the human and design landscape of computers, the internet, and society. It is increasingly used in engines behind many decision-making tools and information resources, as well as in machines (vehicles, drones, robots, etc.).
AI uses information models, structured data/content, real-world contextual sensor data, and formalized instructions to shape the machine’s “understanding” of information spaces and tasks. These elements are familiar to anyone working in the field of IA and UX. But the focus is changing: We now need methods to shape software that learns dynamically in real-time interaction with users.
This talk challenges us to engage in the transformational change to our practice, designing for and with AI. Alongside a reflection on our vital roles, I present an emerging Collaboration/Action Framework to support AI design, helping us think about language, models, methods, and how we communicate with developers and stakeholders. During the conference, rich conversations emerged within the IA community about how our involvement in creating responsible and engaging AI tools will change and shape the IA community over the coming years.
Duane Degler
https://d4c.link/IAC23
Discussion of various Design for Context website projects where archival collection information (data, images, categorization) has been incorporated with art object data, historical events data, etc. Presented to the Linked Art Working Group, which is developing standards for shareable linked data in the museum, archives and cultural field. Presented 16-Nov-2022.
With art/culture provenance information, dealing with the inevitable uncertainties and subjectivity creates challenges for modeling provenance as linked data. Over the course of a number of projects, Design for Context has worked with art provenance. In this presentation, we outline some questions and considerations for others.
Guiding Users Towards Action: Empowering Decisions Through Effective Data DesignDesign for Context
How do you provide meaningful insights that lead to action? When designing a UI, we need to consider what data to display, how to display it in a way that helps users interpret its meaning, and how best to indicate what can be done based on the data and its meaning. Good design can help users quickly grasp a situation, make better decisions, and take productive actions. We will provide a framework that describes a progressive evolution of data displays and actions, and share a broad range of examples, from consumer products to enterprise web applications, to discuss ways to design effective data displays and integrate actions.
Lisa Battle and Laura Chessman, Design for Context, 01-Sept-2021, UXPA.org, Baltimore. More at https://d4c.link/UXPA21action Video available from https://uxpa.org.
Hello, meet Hola! Design for mixed-language interfacesDesign for Context
A global online user population necessitates the exchange of content from different sources, and the ability to aggregate multilingual content is a critical requirement within many research and business contexts. Mixed-language content provides a rich information set, while adding another layer of complexity and scale, which we can address through thoughtful UX design. To effectively reach a global audience and provide access to content in multiple languages, we must structure mixed-language content to support its successful presentation and delivery, and provide innovative designs that facilitate exploration.
In this talk given at the UXPA conference, we discuss real-world examples for:
– Presenting content in multiple languages so it co-exists well on the screen and in search
– Designing interfaces that support navigating, exploring, and understanding content available in multiple languages
– Structuring content to support a flexible, scalable multilingual information management approach
Some of the examples in this slideshow are from projects we have worked on, and some are not.
How IAs Can Shape the Future of Human-AI CollaborationDesign for Context
Artificial intelligence is described as an “emerging intelligence,” but the emergent collaboration with humans is what fosters positive personal, societal, and environmental outcomes. We outline a framework that Information Architects can use to think about the key issues in designing for AI systems.
Good facilitation skills are essential for many content strategy tasks and projects. Guiding internal colleagues as well as external groups to shared, successful outcomes serves essential project needs, including: team and stakeholder consensus, a clear strategic vision, and the ability to see content in context.
An effective facilitator does this by considering and balancing multiple individual perspectives and priorities within over-arching business goals--while also keeping user needs and goals at the forefront. Design for Context’s Duane Degler discusses techniques and approaches to channel the passions and personal goals of each participant, effectively guiding the group towards successful outcomes.
User and Information Design Considerations for Effective Semantic SearchDesign for Context
Presented by Duane Degler, Design for Context, at the NFAIS 2019 Annual Conference in Alexandria, VA, on February 14, 2019.
Semantic search seeks to enhance the meaning in content, to more closely align the searcher and the available information resources. This means there is a strong user-centered aspect needed to unlock the benefits. What scenarios, needs, experiences, and mental models do our user bring to their search task? How does that inform our modeling of the “meaning” derived from the content? How do we avoid encoding rigidity of meaning by creating learning opportunities for both the users and the underlying search index and algorithms?
As we model content, we recognize that its character, structure, and context all matter. Alongside strategies for incorporating taxonomies and indexing the content itself, we will explore how you can prepare a knowledge graph that increases the potential for aligning meaning between your content and your users.
On the user experience side, we will introduce design approaches such as supporting iteration for exploratory search, modeling a language landscape, applying user context identification, creating feedback loops based on results selection and use, and using visual signposting for lightweight semantics in the user interface.
Know Thyself, and To Thine Users Be True: Understanding and Managing Biases t...Design for Context
Presented by Design for Context's Karen Bachmann at the User Experience Professionals Association (UXPA) Conference June 28, 2018, in Puerto Rico.
Despite our best intentions, UX practitioners are subject to hidden biases and barriers as any of our fellow humans. It’s more important than ever to understand our own biases to make sure we can be most effective in our communication and our design work. Increasing application of AI and machine learning as well as ever increasing amounts of data on people particularly are areas where hidden and unmitigated biases can create bad and even harmful outcomes. We explore ways to discover and discuss biases constructively before they undermine work, look at case studies of products that suffered from hidden biases, and consider pragmatic approaches to manage their influence in our projects.
Big Data in Small Graphics: Micro-Visualizations in SaaS and Enterprise Appli...Design for Context
Presented by Design for Context's Lisa Battle and Rachel Sengers at the User Experience Professionals Association (UXPA) Conference June 26, 2018, in Puerto Rico.
The power of communicating data visually can’t be overstated. We often need to convey a lot of information at a glance to help expert users make quick decisions and work efficiently. For infrequent or novice users, a visual overview of a process or concept can provide orientation and help reduce the risk of mistakes. For all users, the micro-visualization is a small but powerful way to package detailed information in an easily digestible, visual form. Individually or arranged into arrays, these compact visual elements pack a huge punch, giving your users the ability to quickly assess trends, spot outliers, and identify priorities. This presentation will explore the use of data micro-visualizations to enhance user experience and explain how to utilize pre-attentive processing and gestalt mechanisms to design more effective visualizations.
Archives Strengthening Historical Narrative: Sharing digital and linked data ...Design for Context
Private collections provide engaging windows into little-known subjects that, when made discoverable, are incredibly relevant to many diverse audiences. The Texas Coastal Bend Collection (TCBC) is a digital-first private collection that offers rich insight into the culture of the Texas Coastal Bend ranching communities, starting with the Irish immigration in 1834. The site’s topic-based framework immerses people in the region’s cultural history. Rich, well-structured metadata (subjects, people, places, historic events, relationships) allows every page to be a gateway for exploring over 200 artistic photographs, 9,000 images, archival documents, books, maps, genealogies, and 1,400 hours of oral history.
We describe the strategies and tools that enable rich exploration of the TCBC’s unique resources, its maintenance by a small dedicated staff, and how meaningful digital connections with other institutions can foster storytelling across an array of subjects. The digital approach that underpins the TCBC, incorporating highly structured categorization, linked data, IIIF, and a unique audio player, provides insights that can be used by other museums and archives.
Going Global: The Intersection of IA and UX in a Multilingual EnvironmentDesign for Context
A global online community necessitates the exchange of content from many sources and across languages. Advances in the semantic web and linked data enable the aggregation of diverse content. Multilingual content provides potential for a richer information set while adding a layer of complexity to our projects. As information architects, we need to structure multilingual content to support its successful presentation and delivery. As user experience designers, we need to provide innovative designs that facilitate exploration of that content. How do different data modeling, linking, and ontology decisions affect the UX design? How can IA and UX support each other?
In this talk at IA Summit 2018 in Chicago, IL, USA, we focus on two specific areas:
- Structuring multilingual source content and enabling multilingual authors to contribute to a repository
- Designing wayfinding that supports navigating, exploring, and understanding content in sites that are sourced from multiple languages
Drawing from our experiences in the digital humanities space, we discuss real world examples for:
- Data modeling strategies, ontologies, taxonomies and metadata that support a flexible, scalable multilingual information management system
- Several multilingual data-driven interfaces and what they reveal about the challenges or opportunities in harmonizing multilingual content
- Patterns for displaying and navigating to content that is provided in different languages
Just as building and city architects can’t control every use and evolution of their spaces over time, it is also true that information architects need to anticipate – but not control – the various people who engage with information spaces. This includes regular inhabitants, visitors, and those who never engage directly with the space but have a more distant interaction – suppliers of goods and services, and people who are affected by the decisions and actions of those within the space.
Built spaces are not static, they are dynamic. The idea of designing your IA to respond to dynamic conditions is not new, but what does that mean in practice? How do we approach our work and the additional responsibilities that arise in these spaces?
We can create ecosystems that accommodate a range of different information sources and uses. We can also support the immediate goals and needs of the current stakeholders, while anticipating the long-term evolution of what we build. We will incorporate terms we know into our process – terms like adaptive, responsive, flexible, emergent, empowering – but with deeper meanings, as they have to guide the use of sophisticated information models and advanced/AI technologies.
This talk provides an overview of the dynamic information landscape, positions the role of IA firmly at the heart of its ecosystem design, and provides ideas for weaving this into your practice.
Integrating Taxonomies and Ontologies into Enterprise Search and BrowseDesign for Context
Presented by Duane Degler, on February 6, 2018, at the Data Harmony User Group in Albuquerque, NM.
Over the course of multiple search projects, we have found ways to increase taxonomy integration into search and browse. For users to get the greatest value out of your taxonomies, the structures need to be woven into the indexing strategies for search and browse. You also can incorporate capabilities into the user interface to help users interact with taxonomy terms in ways that increase usability and relevance. Ultimately, you want to leverage your taxonomies into feedback loops that help you refine both the taxonomy and the content over time. New features in Data Harmony can potentially extend your capabilities even further. This talk will briefly outline approaches for drawing the greatest value from your taxonomies for your users.
Presentation by Michael Owens and Lesley Humphreys at the Baltimore UX Meetup, on May 9, 2017.
As user experience professionals, we know that the principles of universal design benefit everyone: we should strive to make our information and our applications accessible to all. However, accessibility can seem like an overwhelming topic – where do we start? What are the guidelines? What is the UX designer’s role in the process? In this presentation, we introduce the standards, including the recently published WCAG 2.1 guidelines, look at some assistive technologies, and explore the types of deliverables that can be used to specify accessibility compliant interactions.
Presentation by Karen Bachmann at the UXPA2017 conference in Toronto, Ontario, on June 6, 2017.
Ethics is fundamentally about doing the right thing for people, not about complying with laws. Yet incorporating ethics into our design practice can be challenging. Even the discussion can make people uncomfortable. This presentation covers how to talk carrots (value) and not sticks (legality) to make ethics a core human-centered design constraint.
Split Focus: Designing Applications for Multiple Monitor SetupsDesign for Context
Presentation by Lisa Battle, Rachel Sengers, and Michael Owens at the UXPA2017 conference in Toronto, Ontario, on June 8, 2017.
The next big challenge on the horizon for UX in application design is not about the small screen—it’s about going large. Large monitors keep getting cheaper – and higher resolution – so many users working with SaaS and enterprise applications today have multiple monitors on their desks. It is frustrating for those users when applications do not scale well to a larger size, wasting screen real estate, and not taking advantage of the additional monitors to support side-by-side comparisons and multi-tasking that are common to knowledge workers in many domains. As UX design consultants, we are increasingly seeing opportunities to improve user experience and productivity for business users by utilizing multiple monitors. In this presentation, we discuss new UX design patterns and challenges that arise in software and web-based application design for multiple monitors, illustrating them with real project examples.
Perspectives on Open Source for Museums’ Digital ProjectsDesign for Context
Presentation by Duane Degler (Design for Context), David Newbury (Carnegie Museums of Pittsburgh), and Robert Sanderson (The J. Paul Getty Trust) at the American Alliance of Museums 2017 Annual Meeting & MuseumEXPO in St. Louis, MO, on May 10, 2017.
Open-source software has transformed the technology industry, and the movement's goals of community and access align closely with our museums' missions. So why do our open-source projects so often fail to succeed? Three experienced panelists offer three different perspectives and discuss topics such as the role of community and how to foster it, the importance of maintenance and maintainers, Not-Invented-Here, reputation capital, alignment issues with grant-funded projects, business models for open-source projects, and long-term sustainability.
Micro-visualizations: Small Visualizations that Make a Big ImpactDesign for Context
Presentation by Rachel Sengers and Lisa Battle at the UXDC2017 conference in Washington, DC, on April 15, 2017.
We hear a lot about visualizations for big data these days, but what about small data? The power of communicating data visually can’t be overstated. When designing for expert users, we often need to convey a lot of information at a glance to help them make quick decisions and work efficiently. For infrequent or novice users, a visual overview of a process or concept can provide orientation and help reduce the risk of mistakes. Enter the micro-visualization, a way of packaging detailed information in an easily digestible, visual way. In this presentation, we present examples of several different types of micro-visualizations and discuss how they can be used effectively to improve user experience.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Keeping it All in the Family
1. Keeping
It
All
in
the
Family
DEVELOPING
STYLE
GUIDELINES
FOR
SUITES
OF
APPLICATIONS
October
19,
2012
|
User
Focus
Conference
Rachel
Sengers
www.designforcontext.com
Lesley
Humphreys
2. Background
RACHEL
SENGERS
LESLEY
HUMPHREYS
2
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
3. Our
design
challenge:
Many
enterprises
grow
organically,
with
DIVERSE
PRODUCT
LINES
managed
by
different
teams
who
may
be
geographically
dispersed.
How
does
an
organizaVon
BRAND
itself
and
ensure
CONSISTENCY
across
its
family
of
apps
while
leaving
in
FLEXIBILITY
to
accommodate
different
contexts
of
use?
3
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
4. Our
design
challenge:
A
common
piYall
when
developing
style
guidelines
is
to
assume
that
they
only
include
a
logo,
font,
and
a
set
of
colors.
User
interface
design
goes
deeper
than
that.
It’s
about
both
VISUAL
and
INTERACTION
design.
4
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
5. Example:
Omni
products
www.omnigroup.com/blog/entry/unified-‐app-‐icon-‐style
5
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
6. Example:
Omni
products
OmniGraffle
OmniPlan
6
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
7. Benefits?
n Strengthen
your
brand
promise.
• Reinforce
your
differenVators
• Build
credibility
and
trust
n Remain
compeQQve.
• ConVnue
to
define
and
hone
your
products
• Maintain
current/fresh
visual
and
interacVon
styles
n Gain
efficiencies.
• Developers
don’t
need
to
“reinvent
the
wheel”
• Encourages
buy-‐in
across
product
teams
• Cuts
down
on
end-‐user
training
Vme
7
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
8. COMPONENTS
OF
A
STYLE
GUIDE
Intro
APPLICATION
Brand
&
Mission
CORPORATE
BRAND
INTERFACE
AND
MARKETING
UX
Design
Principles
Brand
Guidelines
UCD
Process
Interface
Design
visual
interacVon
voice
code/assets
8
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
9. BBC
Gel
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
10. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
10
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
11. Geng
started
(thinking
about
the
effort)
n What’s
your
organizaQon’s
needs
and
culture?
• Centralized
or
distributed?
• Should
style
guide
be
part
of
a
larger
usability
effort?
n Get
management
buy
in
n Core
group
+
broader
team
n Start
small(er)
–
don’t
bite
off
everything
You
will
need
to
get
BOTTOM
UP
and
TOP
DOWN
support
during
the
process
11
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
12. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
12
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
13. CREATING
DRAFT
GUIDELINES
BROADER
TEAM
-‐
Cross-‐funcVonal
CORE
TEAM
-‐
Reps
from
product
teams
Drae
goals,
Feedback,
Workgroups
UX
design
principles
drae
the
guidelines,
work
on
parts
help
prioriVze
Collect
interacQon
ITERATE
design
examples
Organize,
prioriQze
Think
of
it
as
a
DESIGN
PATTERN
Show
and
tell
sessions
LIBRARY…
tailored
to
your
own
Prepare
paferns
w/
company
usage
guidelines
ITERATE
13
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
14. CREATING
GUIDELINES
–
FEEDBACK
&
ITERATION
Drae
guidelines,
visual
design
look,
interacVon
design
paierns
iew
r
rev
R eady
fo
Review
with
broader
team
user
tesVng
+
reality
checks
ITERATE
Review
with
stakeholders
(in
stages)
e.g.
product
teams,
brand
team,
marke6ng
&
sales,
execs
ITERATE
Pilot
it
on
a
project
ITERATE
14
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
15. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
15
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
16. THINGS
YOU
MIGHT
FIND
IN
A
STYLE
GUIDE
…
(your
mileage
may
vary!)
Intro
APPLICATION
Brand
&
Mission
CORPORATE
BRAND
INTERFACE
AND
MARKETING
UX
Design
Principles
Brand
Guidelines
Logo
/
idenVty
UCD
Process
Interface
Design
Corporate
web
site
Photography,
illustraVon,
icons
UCD
techniques,
training
visual
Social
media
Usability
heurisVcs
interacVon
Collateral,
signage,
packaging
User
profiles
MulVmedia
Usability
tesVng,
templates
voice
Voice
/
tone
code/assets
16
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
17. THINGS
YOU
MIGHT
FIND
IN
A
STYLE
GUIDE…
(your
mileage
may
vary!)
UX
Design
Principles
Interface
Design
visual
interacVon
voice
code/assets
Color
paleie
COMMON
DESIGN
Screen
text
Code
snippets,
PATTERNS
references,
Typography
Online
help,
CSS,
UI
control
libraries
Accessibility
user
manuals
Icons,
buions
guidelines
Cut-‐up
artwork
Common
branding
Coding
standards
elements
Wireframe
assets
Specs
for
UI
components
Flow
diagram
templates
(these
may
be
links
to
other
repositories)
17
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
18. MULTI-‐PLATFORM
ENTERPRISES
…may
segment
guidelines
by
plaYorm
mobile
UX
Design
Principles
visual
interacVon
UCD
Process
Interface
Design
code/assets
UCD
techniques,
training
visual
web
Usability
heurisVcs
interacVon
visual
User
profiles
Usability
tesVng,
templates
interacVon
voice
code/assets
code/assets
desktop
somware
visual
interacVon
code/assets
18
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
19. MULTI-‐PRODUCT
ENTERPRISES
…may
have
global
and
product-‐specific
documentaVon
UX
Design
Principles
UCD
Process
Interface
Design
Product-‐specific
detailed
UI
documentaVon,
UCD
techniques,
training
visual
specificaVons,
assets
Usability
heurisVcs
(product
team)
User
profiles
interacVon
Usability
tesVng,
templates
voice
code/assets
Enterprise-‐wide
global
guidelines
and
design
paierns
(applicable
to
all
products)
19
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
20. The
repository
n A
living
document
n Make
it
a
reference,
not
a
narraQve
n Make
it
look
good…
to
inspire
people
to
use
it
n Reusable
UI
code,
CSS,
&
common
use
of
a
JavaScript
UI
control
library
20
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
25. Design
paierns:
Sample
fields
RelaQonships
Basic
fields
Extras
&
metadata
Name
RaVonale
Component
paierns
DescripQon
Inappropriate
use
Related
paierns
When
to
use
it
VariaVons
Where
the
paiern
is
Example
screenshots
Accessibility
notes
currently
used
How
it
works
Usability
tesVng
&
Category,
tags
(interacVon
&
usage
specs)
research
Author,
date
Visual
specs
Status
Links
to
assets
for
History
• coding
• wireframing
• visual
design
Discussion
(comments)
Every
organizaVon
uses
different
fields.
29. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
29
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
30. APPLYING
GUIDELINES
AWARENESS
BAKED
IN
Rollout
/
publicity
1st
projects
Ongoing
use
Training
at
rollout
&
ongoing
ITERATE,
IMPROVE
PROCESS
30
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
31. Approach
to
applying
the
guidelines
n “Requirements”
vs.
“RecommendaQons”
• Decide
how
strict
you’ll
be
• Which
items
will
be
mandated,
which
recommended
n Two
major
points
of
use
• During
design
• During
QA
• Will
there
be
formal
checks
during
design
and
QA
phases?
n Procedure
for
when
changes
are
made
to
the
guidelines
31
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
32. Consistency
Don’t
be
too
dogmaVc
about
consistency.
DON’T
SACRIFICE
USABILITY
FOR
CONSISTENCY.
Context
of
use
must
be
taken
into
account.
32
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
33. Bake
it
in
UX
Design
Principles:
INCORPORATE
THEM
INTO
DAILY
SPEAK.
33
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
34. Retrofit
exisQng
products
vs.
new
products
May
be
easier
to
apply
style
guidelines
to
new
products.
For
older
products:
n Quick
wins
/
low-‐hanging
fruit
to
bring
flavor
of
the
brand
n Pick
and
choose
the
apps
to
upgrade
• Flagship
products
• Upgrade
products
that
tend
to
be
used
together
• Don’t
upgrade
ones
that
will
be
reVred
n Tie
it
into
an
upcoming
release
cycle
(with
new
features)
34
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
35. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
35
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
36. Maintaining
&
evolving…
n Keep
it
fresh;
welcome
“subscribers.”
n Try
centralized
and/or
distributed
contribuVons.
n Structure
and
technology
maier,
for
ease
of
contribuVon.
n Make
contribuVng
part
of
job
descripVons.
n Invite
feedback!
Incorporate
product
test
results
and
test
the
guide
itself.
36 Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
37. WRAP
UP
37
Keeping
It
All
in
the
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|
October
19,
2012
|
User
Focus
38. Helpful
resources
ArQcles
&
discussions
Example
style
guides
from
companies
Defining
User
Experience
as
Brand
Experience
Oracle
www.oracle.com/webfolder/ux/applicaVons/
spyrestudios.com/defining-‐user-‐experience-‐as-‐brand-‐experience/
index.html
Brand-‐driven
design
www.slideshare.net/reduxd/branddriven-‐design
IBM
hips://www-‐01.ibm.com/soeware/ucd/
Brands
as
Paferns
10x10.method.com/brands-‐as-‐paierns/
index.html
Brand
as
Context
in
InteracQon
Design
BBC
Gel
www.bbc.co.uk/gel
www.live.bbc.co.uk/
uxmag.com/arVcles/brand-‐as-‐context-‐in-‐interacVon-‐design
frameworks/gelui
Blackboard’s
Design
Principles
Fannie
Mae
hips://www.efanniemae.com/usability/
www.slideshare.net/robfay/design-‐for-‐the-‐rudes-‐the-‐value-‐of-‐design-‐principles-‐7549638
Cisco
www.cisco.com/en/US/docs/security/ise/1.1.1/
Building
a
Befer
Style
Guide
www.wqusability.com/arVcles/beier-‐style-‐guide-‐paper.pdf
user_guide/ise_ui_intro.html
www.wqusability.com/arVcles/beier-‐style-‐guide-‐slides.pdf
Bank
of
America
seeminglee.com/porYolio/bank-‐of-‐
The
Bull’s-‐Eye:
A
Framework
for
Web
ApplicaQon
User
Interface
Design
Guidelines
america/index.html
dl.acm.org/citaVon.cfm?id=642697
SAP
www.sapdesignguild.org/resources/
SalesForce
postcard
pafern
process
www.slideshare.net/iswinson/ixda09-‐postcard-‐paierns
ByD_UI_Styleguide_2012_FP35.pdf
www.ixda.org/resources/ian-‐swinson-‐postcard-‐paierns-‐agile-‐ui-‐paiern-‐creaVon-‐process
Apple
developer.apple.com/library/mac/
CreaQng
Successful
Style
Guides
#documentaVon/UserExperience/Conceptual/
johnnyholland.org/2010/02/creaVng-‐successful-‐style-‐guides/
AppleHIGuidelines/
ArQcles
on
Boxes
and
Arrows
www.boxesandarrows.com/view/are-‐design-‐paierns
developer.apple.com/library/ios/#DOCUMENTATION/
www.boxesandarrows.com/view/so-‐you-‐wanna-‐build-‐a
UserExperience/Conceptual/MobileHIG/
Analyzing
the
HCI
Design
Pafern
Variety
dl.acm.org/citaVon.cfm?id=2371736.2371745
Microsom
msdn.microsoe.com/en-‐us/library/
Guidance
on
Style
Guides:
Lessons
Learned
windows/desktop/aa511258.aspx
www.stcsig.org/usability/newsleier/0104-‐style.html
msdn.microsoe.com/en-‐us/library/windows/apps/
The
Art
of
Style
Guides:
Process,
PoliQcs,
&
Public
RelaQons
hh779072.aspx
Wilson
&
Smith,
UPA
2009
Conference
Generic
pafern
libraries
eCram
case
study
/www.scribd.com/doc/29180579/Developing-‐a-‐UI-‐Design-‐Paiern-‐Library-‐ Books
&
sites
by
Jennifer
Tidwell,
Pawan
Vora,
A-‐Case-‐Study-‐at-‐eCrae-‐Master-‐s-‐Thesis
Theresa
Neil,
Bill
Scoi,
ui-‐paierns.com,
Yahoo!,
etc.
Enterprise
UI
Design
Paferns
Tools
to
make
your
own
pafern
library
arVcles.thoughVntodesign.com/2012/01/enterprise-‐ui-‐design-‐paierns-‐part-‐i.html
Wikis
(or
other
CMSs),
Paiernry,
Quince,
GUIGuide
IXDA.org
and
IXDA
on
LinkedIn
–
Check
out
the
discussions
on
guidelines
and
paierns,
such
CSS/HTML
paiern
tools
like
pea.rs,
adacVo
paiern
as
www.ixda.org/node/21624
,
29801
primer
UIE.com
–
ArVcles
on
design
paierns
38 Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
39. Thanks
for
the
inspiraQon!
n Duane
Degler
n Carol
Smith
n Rob
Fay
n Mobile
UX
Camp
DC
2012
39 Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus
40. GETTING
CREATING
THE
STYLE
GUIDELINES
APPLYING
THE
STARTED
GUIDELINES
REPOSITORY
GUIDELINES
MAINTAINING
&
EVOLVING
THE
STYLE
GUIDELINES
40
Keeping
It
All
in
the
Family
|
October
19,
2012
|
User
Focus