This document discusses the emergence of "anarchism of the object" in response to changing consumer attitudes and behaviors. As consumers increasingly value sharing goods and accessing services over private ownership of objects, new design philosophies are needed to maximize reuse of resources and transcend traditional product development. The concept of "anarchism of the object" advocates opposing the current system of objects and their planned obsolescence, instead turning the focus to new attitudes and sharing models that challenge the paradigm imposed by producers.
Social Innovation Applications And The Case Of UCCI (Uşak Chamber Of Commerce...inventionjournals
The importance of social innovation notion which has to consider social benefits in all innovative process and harmonize social entrepreneurship and innovation, rises day by day. Many of the businesses as they do not know the meaning of social innovation, they do not consider their operations as the part of social innovation. In this regard, based on the importance of social innovation the aim of this research is to determine if there is social entrepreneurship and social innovation applications and reveal what kind of social innovation work or activity is carried out in UCCI (Uşak Chamber of Commerce and Industry). In this study, case study method that is one of the qualitative research methods is used for exploratory research to analyze activities of UCCI within social innovation perspective. In the scope of research, UCCI has been examined under 7 categories according to the topics examined in Stanford Social Innovation Review Magazine 10th anniversary special edition (economic development, new products and services, supporting equality, health, employment, environment and poverty) which are said to be the subjects of nowadays’ social innovation works. As a result of this research, it is revealed that the practices of UCCI’s, which is in different categories, actually can be considered as social innovations. The fact that social innovation is quite a new concept, in this study necessity of supporting related projects for increasing social innovation practices is emphasized. Beside this, the importance on dissemination of social entrepreneurship is indicated in order to let social innovation to take place completely in businesses
The expansion model of business and our global economy have created a culture of consumption. Users around the world are being encouraged to adapt new technologies and their related products. Our complicated systems caused huge traps in our societies from abuse of shared resource, beating the rules, and seeking the wrong goals. These current forms of global capitalism are ecologically and socially unsustainable. All these deprivations are causing in resentments and many unsustainable behaviors against the collective concerns of the societies. Therefore, these critical areas are necessary domain for designer’s active participation.
This journal explores how sustainable behavior context could harmonize the individual concerns of the citizens with collective concerns of the society, so in the long term prevent the mentioned traps in our systems. Through studying our natural capital, frameworks, and system thinking the journal investigates the requirement for enabling people to live as they like, but in a sustainable pattern.
There are different groups of frameworks that can help designers that all share the nature as model and mentor. Everything in nature is about optimization; there is no waste or discrimination. So, these models are our blueprint to reach to a sustainable future. The journal commences with introducing sustainability and sustainable behavior context. Then related history, theories, and influential leaders are described. Based on sustainable behavior goals, concept of Natural Capitalism, related frameworks, and system thinking will be presented. Finally, crucial elements in practicing sustainable behavior and related case studies will be discussed.
I presented this at the Annual Meeting of the New England Philosophy Education Society on October 22, 2011 at Central Connecticut State University in New Britain, Connecticut.
Slide show prepared for a series of lectures on Anarchism for PS 240 Intro to Political Theory at the University of Kentucky, Fall 2007. Dr. Christopher S. Rice, Lecturer.
Social Innovation Applications And The Case Of UCCI (Uşak Chamber Of Commerce...inventionjournals
The importance of social innovation notion which has to consider social benefits in all innovative process and harmonize social entrepreneurship and innovation, rises day by day. Many of the businesses as they do not know the meaning of social innovation, they do not consider their operations as the part of social innovation. In this regard, based on the importance of social innovation the aim of this research is to determine if there is social entrepreneurship and social innovation applications and reveal what kind of social innovation work or activity is carried out in UCCI (Uşak Chamber of Commerce and Industry). In this study, case study method that is one of the qualitative research methods is used for exploratory research to analyze activities of UCCI within social innovation perspective. In the scope of research, UCCI has been examined under 7 categories according to the topics examined in Stanford Social Innovation Review Magazine 10th anniversary special edition (economic development, new products and services, supporting equality, health, employment, environment and poverty) which are said to be the subjects of nowadays’ social innovation works. As a result of this research, it is revealed that the practices of UCCI’s, which is in different categories, actually can be considered as social innovations. The fact that social innovation is quite a new concept, in this study necessity of supporting related projects for increasing social innovation practices is emphasized. Beside this, the importance on dissemination of social entrepreneurship is indicated in order to let social innovation to take place completely in businesses
The expansion model of business and our global economy have created a culture of consumption. Users around the world are being encouraged to adapt new technologies and their related products. Our complicated systems caused huge traps in our societies from abuse of shared resource, beating the rules, and seeking the wrong goals. These current forms of global capitalism are ecologically and socially unsustainable. All these deprivations are causing in resentments and many unsustainable behaviors against the collective concerns of the societies. Therefore, these critical areas are necessary domain for designer’s active participation.
This journal explores how sustainable behavior context could harmonize the individual concerns of the citizens with collective concerns of the society, so in the long term prevent the mentioned traps in our systems. Through studying our natural capital, frameworks, and system thinking the journal investigates the requirement for enabling people to live as they like, but in a sustainable pattern.
There are different groups of frameworks that can help designers that all share the nature as model and mentor. Everything in nature is about optimization; there is no waste or discrimination. So, these models are our blueprint to reach to a sustainable future. The journal commences with introducing sustainability and sustainable behavior context. Then related history, theories, and influential leaders are described. Based on sustainable behavior goals, concept of Natural Capitalism, related frameworks, and system thinking will be presented. Finally, crucial elements in practicing sustainable behavior and related case studies will be discussed.
I presented this at the Annual Meeting of the New England Philosophy Education Society on October 22, 2011 at Central Connecticut State University in New Britain, Connecticut.
Slide show prepared for a series of lectures on Anarchism for PS 240 Intro to Political Theory at the University of Kentucky, Fall 2007. Dr. Christopher S. Rice, Lecturer.
Introduction slides for Post-Feminism and Queer Theory. This is an over-simplification of the concept, we are mostly interested in how gender and sexuality are represented in the media and how traditional roles can be subverted.
Conceptualizing the Innovation Process Towards the ‘Active Innovation Paradig...Maxim Kotsemir
Available at SSRN: https://ssrn.com/abstract=2755005
https://www.researchgate.net/publication/299413400_Conceptualizing_the_innovation_process_towards_the_%27active_innovation_paradigm%27-trends_and_outlook?ev=prf_pub
Journal of Innovation and Entrepreneurship (2016) 5:14
Abstract:
This paper introduces the evolving understanding and conceptualization of innovation process models. We categorize the different approaches to understand and model innovation processes into two types. First, the so-called innovation management approach focuses on the evolution of corporate innovation management strategies in different social and economic environments. The second type is the conceptual approach which analyses the evolution of innovation models themselves as well as the models’ theoretical backgrounds and requirements. The focus in this second approach is the advantages and disadvantages of different innovation models in how far they can describe the reality of innovation processes.
The paper focuses on the advantages and disadvantages as well as the potential and limitations of the approaches. It also proposes potential future developments of innovation models as well as the analysis of the driving forces that underlie the evolution of innovation models.
The article concludes that the predominant open innovation paradigm requires rethinking and further development towards an ‘active innovation’ paradigm.
The socio economic impact of creative products and services developing the cr...Joana Cerejo
The socio-economic impact of creative products/services: developing the creative industries through design thinking.
Design thinking, although it has been growing in popularity, is still seen with some distrust, given that its impact is difficult to quantify and its benefits are subjective. This paper wants to address that distrust and contribute to clear it by providing some information about what it can do for companies by taking a look at creative products and services. First, we review the meaning of creative products and services, the concept of innovation, introduce design and some of its applications, as well as its economic impact and move to the meaning of design thinking. Second, we discuss the literature review and establish our findings. Finally, we end with our conclusions and contributions.
Crowdfunding for Sustainable Entrepreneurship and Innovation - PrefaceWalter Vassallo
Today, millions of people are bakers, in 2020 there will be billions in “Third Industrial Revolution”.
Crowdfunding for Sustainable Entrepreneurship and Innovation is the first all-round, most relevant and comprehensive book on crowdfunding which involves prestigious worldwide experts on crowdfunding, crowdsourcing, crowd-innovation, crowd-economy.
It is the latest pivotal source to enhance opportunities and benefits from the use of crowdfunding in modern society. The book is addressed to a wide audience which encompass: students, researchers, citizens and general public, entrepreneurs, startups, associations, cooperatives, public institutions and policy makers. It is an interdisciplinary publication that counts numerous research contributions from a wide variety of disciplines including applied sciences, information technology and innovation, sociology, marketing, economics, law, policy and regulatory frameworks. By reading this book anyone can become a “visionary thinker”, one who knows how to translate trends and changes into unique opportunities. The book is not limited to innovation. Innovation is a driver which results in a positive change, that makes life better. The book provides a precise view of the World to come, a broad view of the Knowledge Era in which we live, in order to understand the changes taking place to grasp opportunities and advantages.
https://www.igi-global.com/book/crowdfunding-sustainable-entrepreneurship-innovation/147126
This presentation endeavours to shed some light on the notion of co-creation in the global context of new media user participation and its relationship with innovation. A non-directed case study focused on digital photography is presented, enabling an analysis of co-creation through the lens of the theories of creativity. Consequently, through connecting creativity with this fieldwork, the authors (Gemma San Cornelio and Edgar Gómez Cruz) suggest that the transformation of a cultural field by means of co-creation can lead to innovations that affect the entire field.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
Creativity, innovation, and foresight are closely connected concepts.docxtaminklsperaw
Creativity, innovation, and foresight are closely connected concepts. This week's reading from the Cambridge Handbook of Creativity introduced the connections between individual creativity, an organization's capacity for innovation, and the ability to predict coming trends and other important developments successfully. The systematic approaches to creativity overviewed in this chapter offer a wide variety of means to foster creativity, but the most important knowledge you can gain from this reading is the fact that creativity is not an unexplainable phenomenon or a mysterious process. Rather, creativity can be approached systematically in order to seek out opportunities for innovation, based on foresight.
For this Discussion, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for the Discussion, read "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2011) and "Moonshots for Management" (Hamel, 2009).
[removed]
Puccio, G. J., Mance, M., Switalski, L. B., & Reali, P. D. (2012).
Welcome to the world of change: Life in the 21st century
. In
Creativity rising: Creative thinking and creative problem solving in the 21st century
(pp. 13–20). Buffalo, NY: ICSC Press.
Puccio, G. J., Mance, M., Switalski, L. B., & Reali, P. D. (2012). Welcome to the world of change: Life in the 21st century. In Puccio, G.J., Mance, M., Switalski, L.B. et al. (Eds.), Creativity Rising: Creative thinking and creative problem solving in the 21st century (1st Ed.), (pp. 51–70). Buffalo, NY: ICSC Press. Copyright 2012 by ICSC Press. Reprinted by permission of Omniskills, LLC/ICSC Press
Many of us have probably felt frustrated that the world around us continues to change at an increasingly fast pace. A cell phone or tablet computer that was state of the art when purchased can be sadly out of date just one year later. The authors of this reading discuss the wide variety of changes we are experiencing today and explore how creative responses to the challenges presented by the rapid pace of change are necessary.
Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Post
by
Day 7
of
Week 1
by selecting an organization – it could be a company or even a division of a company – and describing a situation that demonstrates this organization's foresight, creativity, and innovation within an ethical model. Consider your own experience as well as observation. Your post should provide an analysis of how the organization demonstrated each of these separate concepts in an interrelated and ethical way. Next, analyze the situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
Analyze .
Editorial: User Innovation and the Role of Creative ConsumersIan McCarthy
In recent years, the phenomenon of creative consumers has attracted much research interest. In 2012 for instance, approximately 70 articles in business publications referred specifically to the concept of creative consumers. This and earlier work on creative consumers has helped us to understand who they are, what they are, what they do, and why their activities and outputs are increasingly important to companies. For no longer do business leaders obsess that ideas and innovation must originate from their own firm’s R&D resources. To be competitive, firms now recognise there is significant value in sourcing ideas and innovations from the market place (Kuusisto and Kuusisto, 2013). Like other business activities, including marketing, manufacturing and logistics (see McCarthy and Anagnostou, 2004), innovation is becoming more open, and more outsourced to users, and this is changing the boundaries of the origins, development, and ownership of ideas and intellectual property.
Innovating in search of sustainability: citizens, companies and entrepreneurs. ESADE
This publication aims at showcasing how citizen-led sustainability innovation is becoming an emerging reality in Europe. It describes how multinationals, SME´s, start-ups and cooperatives are co-creating with citizens and end users, sustainable innovation products, services and enterprises aimed at solving complex societal and/or environmental challenges. The cases analyzed are from three European countries (Spain, France and Greece) in four key industry domains (food, living, mobility and energy). This publication is part of a broader study: the three- year European Commission-funded project ‘EU-InnovatE. Sustainable Lifestyles 2.0: End User Integration, Innovation and Entrepreneurship’, a groundbreaking project involving fourteen leading Universities and think tanks (amongst them, ESADE Business School) aimed at accelerating the shift towards more sustainable lifestyles and a green economy in Europe.
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
In 2020, NeueHouse and leading creative agency TBWA\Chiat\Day led a 6-week think tank comprised exclusively of NeueHouse Members and TBWA\Chiat\Day staffers, exploring the idea of Creative Sustainability — preserving and expanding our personal creative energy and a continued push for innovation in creative thinking.
This seminar series led to the creation of our Human to Human whitepaper.
Introduction slides for Post-Feminism and Queer Theory. This is an over-simplification of the concept, we are mostly interested in how gender and sexuality are represented in the media and how traditional roles can be subverted.
Conceptualizing the Innovation Process Towards the ‘Active Innovation Paradig...Maxim Kotsemir
Available at SSRN: https://ssrn.com/abstract=2755005
https://www.researchgate.net/publication/299413400_Conceptualizing_the_innovation_process_towards_the_%27active_innovation_paradigm%27-trends_and_outlook?ev=prf_pub
Journal of Innovation and Entrepreneurship (2016) 5:14
Abstract:
This paper introduces the evolving understanding and conceptualization of innovation process models. We categorize the different approaches to understand and model innovation processes into two types. First, the so-called innovation management approach focuses on the evolution of corporate innovation management strategies in different social and economic environments. The second type is the conceptual approach which analyses the evolution of innovation models themselves as well as the models’ theoretical backgrounds and requirements. The focus in this second approach is the advantages and disadvantages of different innovation models in how far they can describe the reality of innovation processes.
The paper focuses on the advantages and disadvantages as well as the potential and limitations of the approaches. It also proposes potential future developments of innovation models as well as the analysis of the driving forces that underlie the evolution of innovation models.
The article concludes that the predominant open innovation paradigm requires rethinking and further development towards an ‘active innovation’ paradigm.
The socio economic impact of creative products and services developing the cr...Joana Cerejo
The socio-economic impact of creative products/services: developing the creative industries through design thinking.
Design thinking, although it has been growing in popularity, is still seen with some distrust, given that its impact is difficult to quantify and its benefits are subjective. This paper wants to address that distrust and contribute to clear it by providing some information about what it can do for companies by taking a look at creative products and services. First, we review the meaning of creative products and services, the concept of innovation, introduce design and some of its applications, as well as its economic impact and move to the meaning of design thinking. Second, we discuss the literature review and establish our findings. Finally, we end with our conclusions and contributions.
Crowdfunding for Sustainable Entrepreneurship and Innovation - PrefaceWalter Vassallo
Today, millions of people are bakers, in 2020 there will be billions in “Third Industrial Revolution”.
Crowdfunding for Sustainable Entrepreneurship and Innovation is the first all-round, most relevant and comprehensive book on crowdfunding which involves prestigious worldwide experts on crowdfunding, crowdsourcing, crowd-innovation, crowd-economy.
It is the latest pivotal source to enhance opportunities and benefits from the use of crowdfunding in modern society. The book is addressed to a wide audience which encompass: students, researchers, citizens and general public, entrepreneurs, startups, associations, cooperatives, public institutions and policy makers. It is an interdisciplinary publication that counts numerous research contributions from a wide variety of disciplines including applied sciences, information technology and innovation, sociology, marketing, economics, law, policy and regulatory frameworks. By reading this book anyone can become a “visionary thinker”, one who knows how to translate trends and changes into unique opportunities. The book is not limited to innovation. Innovation is a driver which results in a positive change, that makes life better. The book provides a precise view of the World to come, a broad view of the Knowledge Era in which we live, in order to understand the changes taking place to grasp opportunities and advantages.
https://www.igi-global.com/book/crowdfunding-sustainable-entrepreneurship-innovation/147126
This presentation endeavours to shed some light on the notion of co-creation in the global context of new media user participation and its relationship with innovation. A non-directed case study focused on digital photography is presented, enabling an analysis of co-creation through the lens of the theories of creativity. Consequently, through connecting creativity with this fieldwork, the authors (Gemma San Cornelio and Edgar Gómez Cruz) suggest that the transformation of a cultural field by means of co-creation can lead to innovations that affect the entire field.
Empowerment is the new dialogue! This is about how your brand story should seek to activate your consumers to be your strongest agents of influence....
Creativity, innovation, and foresight are closely connected concepts.docxtaminklsperaw
Creativity, innovation, and foresight are closely connected concepts. This week's reading from the Cambridge Handbook of Creativity introduced the connections between individual creativity, an organization's capacity for innovation, and the ability to predict coming trends and other important developments successfully. The systematic approaches to creativity overviewed in this chapter offer a wide variety of means to foster creativity, but the most important knowledge you can gain from this reading is the fact that creativity is not an unexplainable phenomenon or a mysterious process. Rather, creativity can be approached systematically in order to seek out opportunities for innovation, based on foresight.
For this Discussion, you will analyze how foresight, creativity, and innovation are separate, yet interrelated, concepts. To prepare for the Discussion, read "Welcome to a World of Change: Life in the 21st century" (Puccio, et al, 2011) and "Moonshots for Management" (Hamel, 2009).
[removed]
Puccio, G. J., Mance, M., Switalski, L. B., & Reali, P. D. (2012).
Welcome to the world of change: Life in the 21st century
. In
Creativity rising: Creative thinking and creative problem solving in the 21st century
(pp. 13–20). Buffalo, NY: ICSC Press.
Puccio, G. J., Mance, M., Switalski, L. B., & Reali, P. D. (2012). Welcome to the world of change: Life in the 21st century. In Puccio, G.J., Mance, M., Switalski, L.B. et al. (Eds.), Creativity Rising: Creative thinking and creative problem solving in the 21st century (1st Ed.), (pp. 51–70). Buffalo, NY: ICSC Press. Copyright 2012 by ICSC Press. Reprinted by permission of Omniskills, LLC/ICSC Press
Many of us have probably felt frustrated that the world around us continues to change at an increasingly fast pace. A cell phone or tablet computer that was state of the art when purchased can be sadly out of date just one year later. The authors of this reading discuss the wide variety of changes we are experiencing today and explore how creative responses to the challenges presented by the rapid pace of change are necessary.
Also consider the tensions between innovation and creativity addressed in the article "Institutionalizing Ethical Innovation in Organizations: An Integrated Causal Model of Moral Innovation Decision Processes". Use this article as a foundation for evaluating creativity, foresight, and innovation within an ethical model.
Post
by
Day 7
of
Week 1
by selecting an organization – it could be a company or even a division of a company – and describing a situation that demonstrates this organization's foresight, creativity, and innovation within an ethical model. Consider your own experience as well as observation. Your post should provide an analysis of how the organization demonstrated each of these separate concepts in an interrelated and ethical way. Next, analyze the situation you have presented in light of foresight, creativity, and innovation in one of the following ways:
Analyze .
Editorial: User Innovation and the Role of Creative ConsumersIan McCarthy
In recent years, the phenomenon of creative consumers has attracted much research interest. In 2012 for instance, approximately 70 articles in business publications referred specifically to the concept of creative consumers. This and earlier work on creative consumers has helped us to understand who they are, what they are, what they do, and why their activities and outputs are increasingly important to companies. For no longer do business leaders obsess that ideas and innovation must originate from their own firm’s R&D resources. To be competitive, firms now recognise there is significant value in sourcing ideas and innovations from the market place (Kuusisto and Kuusisto, 2013). Like other business activities, including marketing, manufacturing and logistics (see McCarthy and Anagnostou, 2004), innovation is becoming more open, and more outsourced to users, and this is changing the boundaries of the origins, development, and ownership of ideas and intellectual property.
Innovating in search of sustainability: citizens, companies and entrepreneurs. ESADE
This publication aims at showcasing how citizen-led sustainability innovation is becoming an emerging reality in Europe. It describes how multinationals, SME´s, start-ups and cooperatives are co-creating with citizens and end users, sustainable innovation products, services and enterprises aimed at solving complex societal and/or environmental challenges. The cases analyzed are from three European countries (Spain, France and Greece) in four key industry domains (food, living, mobility and energy). This publication is part of a broader study: the three- year European Commission-funded project ‘EU-InnovatE. Sustainable Lifestyles 2.0: End User Integration, Innovation and Entrepreneurship’, a groundbreaking project involving fourteen leading Universities and think tanks (amongst them, ESADE Business School) aimed at accelerating the shift towards more sustainable lifestyles and a green economy in Europe.
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
In 2020, NeueHouse and leading creative agency TBWA\Chiat\Day led a 6-week think tank comprised exclusively of NeueHouse Members and TBWA\Chiat\Day staffers, exploring the idea of Creative Sustainability — preserving and expanding our personal creative energy and a continued push for innovation in creative thinking.
This seminar series led to the creation of our Human to Human whitepaper.
24 OCTOBER 2016BY MAUREEN DICKSON, CARLOTTA CATALDI AND CRYSTAL .docxtamicawaysmith
24 OCTOBER 2016
BY MAUREEN DICKSON, CARLOTTA CATALDI AND CRYSTAL GROVER
The Slow Fashion Movement
Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay...
Today’s mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks. With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. But this overconsumption comes with a hidden price tag, and it is the environment and workers in the supply chain that pay.
The fashion industry is contributing to today’s sustainability challenge in a number of ways. It currently uses a constant flow of natural resources to produce ‘Fast Fashion’ garments. In the way it operates, this industry is constantly contributing to the depletion of fossil fuels, used, for example, in textile & garment production and transportation. Fresh water reservoirs are also being increasingly diminished for cotton crop irrigation. The fashion industry is also introducing, in a systematic way and in ever-greater amounts, manmade compounds such as pesticides and synthetic fibres, which increase their persistent presence in nature.
As a result, some natural resources are in jeopardy and forests and ecosystems are being damaged or destroyed for such things as fibre production, leading to issues such as droughts, desertification and not least, climate change, that are affecting society at large.
To visualise the sustainability challenge of today’s fashion industry, the funnel metaphor is used to demonstrate the consumption behaviour of the larger fashion industry, including consumers. If this keeps increasing at the current rate, the impact on the social and ecological environment will also increase. This leads to a very limited space for the industry to handle these impacts in the future and resolve the issues society is facing today. This is symbolised by the sloping walls of the funnel.
Using this metaphor we can draw the conclusion that if we do not want to ‘hit the narrowing walls of the funnel,’ we must re-design the current unsustainable practices in society, including the fashion industry. This change, if achieved, is likely to result in a gradual return to equilibrium, where societal behaviour is not in conflict with natural resources, and the fashion industry can carry on without compromising the health of the people and our planet.
Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement. It was first coined by Kate Fletcher, from the Centre for Sustainable Fashion, when fashion was compared to the Slow Food experience. Carl Honoré, author of “In Praise of Slowness”, says that the ‘slow approach’ intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the ...
Systems fashion and sustainability values as innovation drivers in brazilTração.Online
The reconfiguration of Designs‟ DNA that rather than continue to focus its
attention upon invention, innovation, and enterprise, to reconciling the human
state. No longer about the lifestyle, design is about the lifecycle, and products
are about meaning. The comprehension about the values that are emerging in
the society and Brazil as respective place where some of them can be found,
takes the research to the analysis and improvement of a brand that has a lot to
contribute with the new paradigms
UNDERSTANDING INNOVATION: PROCESS, PROJECT AND PRODUCT-CENTRIC VIEWSDmytro Shestakov
Innovation is the most important source of differentiation in a dynamic environment. It helps to create a new product that better satisfy customer needs, improve the quality of existing products, improve the technological process, reduce the costs of making consumer products. While many believe so, innovation is something much more than a successful commercial use of research results. The paper is devoted to the actual questions of research of scientific approaches to the theoretical study of the basic and most important terminology in innovation sphere. Studied related literature, systematized knowledge about the approaches to the definition of innovation and described the course of thought of scientists about the innovation process and product allowed to conclude that there is a real problem of inconsistency of basic concepts in the field of innovation. Whereas, the disagreements in the scientific literature in basic concepts suggest that it is necessary to carry out an in-depth analysis of glossology and highlight key concepts. The approaches to understanding the innovation definition have been determined and found that they have only a remote resemblance and modern researchers cannot compare different terms which diverse in its source of origin. For the first time, not only concepts, but their key characteristics were considered in completely, structurally and step by step manner in a historical retrospect. The theoretical basis of each definition is evaluated, general, particular, and narrow definitions are highlighted. A detailed analysis of the main studies related to innovation evaluation is provided. Through the uncertain task implementation scope, a set of methodologies including practices, techniques, procedures as well as the output characteristics, the difference between an innovative project as a key part of creating innovation and ordinary project is clearly defined and highlighted. This paper is intended to offer an analysis of the concept of innovation and to shed light on understanding and defining innovation process, product, and project as the basic concepts in the field of innovation activity. Based on the analysis, this paper proposed alternative, more reasonable definitions of these terms both from a scientific and practical point of view.
Visión de la Experiencia de Cliente y la necesidad de humanizar el entorno. ¿Que es y cómo trabajar la UX? Charla realizada el 10 Septiembre en el contexto de evento de UX organizado por Iron Hack.
Designpedia es un manual de creatividad e innovación, creado por la agencia Thinkers Co, construido como la recopilación, el almacenamiento y la transmisión de herramientas, de forma estructurada para la resolución de problemas bajo los principios del diseño.
http://thinkersco.com/
http://designpedia.info/
Prototipar, probar, experimentar...son palabras comunes hoy en día. Sin embargo tanto emprendedores como empresas les viene a la cabeza muchas preguntas. ¿Qué es un prototipo? ¿Para qué sirve un prototipo? ¿Cómo prototipar correctamente mi idea?
Los próximos días 28-29 tenemos el placer de coliderar con nuestros amigos de Agile Taste, Gastrodesign: Innovación, Creatividad y gastronomía. Acción Conjunta, la misma es una introducción al Design Thinking a través del marco de trabajo de Thinkers Co (Designpedia) mediante la cocina, gracias a la colaboración de Nacho Garbayo (Sueños de Cocina).
http://www.ajearagon.com/noticias_ficha.php?id=273
Presentación usada en la conferencia "de la idea a la idea de negocio"
http://zincshower.com/web/programacion/workshops/taller-de-la-idea-a-la-idea-de-negocio/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Anarchism of the object
1. Juan Gasca Rubio ANARCHISM OF THE OBJECT
FROM THE INDUSTRIAL
REVOLUTION TO THE ERA
OF IDEAS: EMERGENCE OF
“ANARCHISM OF THE OBJECT”
AUTHOR
JUAN GASCA RUBIO
PHD STUDENT IN DESIGN
JJGASCARUBIO@GMAIL.COM
COAUTHOR
DANIEL COLLADO-RUIZ
PROFESSOR DPT. OF ENGINEERING PROJECTS
UNIVERSIDAD POLITÉCNICA DE VALENCIA
DACOLRUI@DPI.UPV.ES
ACKNOWLEDGMENTS
GABRIEL JIMENEZ ANDREU
FINAL PROJECT THESIS STUDENT
GABI@SWITCHGABION.COM
2. Juan Gasca Rubio ANARCHISM OF THE OBJECT
2
ABSTRACT
Completed the first decade, we can go back and analyze the rapid changes occurring in our society
in the early years of this century. Concepts such as technological development and consumerism,
which emphasize the need to acquire new products, are giving way to new anti system trends
based on the sharing of goods in search of new opportunities to maximize and reuse of resources.
Concepts and design methodologies such as Cradle to Cradle begin to fall short: The new ideas are
proposed toward new behaviors and new attitudes.
Within this idiosyncrasy, society and the arts see the rise of terms such as “anarchism of the
object” or the so-called “sensemaking.” Anarchism of the object tries to turn the paradigm
imposed temporarily by producers. It advocates for the opposition against the objects themselves,
as they are understood today, and their system. On the other hand, the “sensemaking” is defined
as the process by which a person gives meaning to the world he perceives, creating a self-
knowledge.
Objects are static, materialized, while otherwise, .the ideas on which they rely do not have a
tangible reality, which gives us a very valid business tool. Since we can reverse the process, the
time of the objects imbued with new ideas beyond to what they were intended.
This presentation describes the historical regression resulting in the need to develop these new
concepts, rooted in the pursuit of consumer activism in favor of finding new models and systems,
trying to get the product designed to transcend the development of ecodesigned products,
reaching to the development of new attitudes.
INTRODUCTION
During the XX century society lived inside an environment inherited from the industrial
revolution and the framework of “produce more, produce cheaper”. New technologies emerged
one after the other changing the products in a high-speed wheel, at the same time the industry
looked for continuous improvement in production processes and reducing costs.
As far as the consumer is concerned, concepts such as technological development and
consumerism which emphasize the need to acquire new products were the rules of the market.
People were supposed to buy new goods in relation to the apparition of a new version or their
economic wealth.
Despite this fact the 2 pillars of innovation were technology and business.
3. Juan Gasca Rubio ANARCHISM OF THE OBJECT
3
In that framework, Design appeared like the tool to help to standardize products as well as to
create the links between objects and society, its focus on functional and emotional benefits.
In the XXI century, we face a globalized world in a constant flowing state, leaving traditional
patterns and plunging into new paradigms. It responds to emerging needs, arising from the
natural evolution of human beings. Singles, dinkies, metrosexuales, adolescents, women alpha
twins ... (AECOC 2006) are names coined by sociologists and marketing experts in recent years
to try to reflect the new social reconstruction. Due to recent increase in market complexity
and variety of consumers, there is a need for new tools to capture knowledge about them to
incorporate it in the process of development. (Rhea, 2008)
In general, this evolutionary change has meant new methodologies which would ensure the
collection of consumer information and translate it into concrete specifications that can be
understood and reviewed, to evaluate the adequacy of the initial concepts and final product
relation to compliance with them.
This fact changes the game of innovation from designing FOR people to designing WITH people.
Rather than being a tool or a methodology, we need to find a new mindset engaging people in the
development of products and services thus creating new meaningful and profitable solutions and
powerful organizations adaptable for change. (Copenhagen Co’creation: “Designing for Change
09” Danish Design Association.)
Designing WITH people involves being aware of the real needs of the customers and try to figurate
not only the surface of the problem, but explore the reasons of them and the context surrounding.
It could imply the possibility of new approaches and discoveries, identifying significant breaks
with the past.
Completed the first decade, we can go back and analyze the rapid changes occurring in our society
in the early years of this century. It is possible to say that the new pillar of innovation is emerging;
a new perspective is going to lead the development the next decades. Design still is the tool of
the industry but becoming a holistic approach to understand the environment and being able to
create links between then and the people, placing the objects to the background.
4. Juan Gasca Rubio ANARCHISM OF THE OBJECT
4
The persona is the new entrance to the development of concepts and the starting point of
innovation. A well based understanding of the society and its individuals would be the emergence
of value, which no longer will reside in the products and services developed by companies and
delivered to consumers, but are created jointly between the company and the consumer. (The
Future of Competition: Co-Creating Unique Value with Customers, C. K. Prahalad (Author),
Venkat Ramaswamy )
In this context, isolated concepts and design methodologies such as Cradle to Cradle begin to fall
short: The new ideas are proposed toward new behaviors and new attitudes. It means that it is
not only valid to research in the context of the product, it is necessary to understand the relations
and the meanings of them with the individual. In that way the concept “sensemaking” appears,
defined as the process by which a person gives meaning to the world he perceives, creating a self-
knowledge.
So, nowadays, industry faces to a new mindset of the consumers who are concerned about the
world they perceive, trying to put in context all the products involved in daily life. They try to
identify and answer to their own needs and desires, having access to huge amount of information:
it possible to define them as protoconsumer, pushing the industry instead of being pushed like in
the past.
The consumer has reached a new step in its evolution where the need of objects as a property is
giving way to new horizons where changes the concept of private property, the consumer values
and at same time like the punctual need to access to a service instead of the permanent acquisition
of the property.
Overall this is modifying the binomial nature of product / service, causing a consumer trend of
the rejection of the acquisition of the object in search of services that meet the same need, just in
time.
Basically the world is changing and in this environment we have the chance to make something
big, to find hidden gaps to develop new attitudes and possibilities going further from the
traditional perspectives and assumptions. We have the power to define a new framework, with
new rules: it is the emerging of the anarchism of the object, a design activism to channel the
rejection trend of the object based on the reassessing of goods in search of new opportunities to
maximize and reuse of resources. Anarchism of the object tries to turn the paradigm imposed
temporarily by the producers, the planned obsolescence. It advocates for the opposition against
the objects themselves, as they are understood today, and their system.
As Don Tapscott, Expert in business strategy through the Internet and World Economic Forum
Member, said at the beginning of 2011 the following assumption in an interview “This is not
a crisis, is a historic change” “Newspapers, universities, corporations, government, education,
health systems, network, energy ... everything is based on models of the industrial era and are
failing.”
5. Juan Gasca Rubio ANARCHISM OF THE OBJECT
5
These statements are precisely the motivation for writing this article, making a retrospective
study of the effects caused by the industry trend and therefore the movements that have emerged
from these effects, which has led the current situation. This presentation describes the historical
regression resulting in the need to develop these new concepts, rooted in the pursuit of consumer
activism in favor of finding new models and systems.
HISTORY
The industrial revolution
Occurred in mid-eighteenth century and nineteenth century, it was the beginning of a
turning point, when it is said that the world suffered the largest collection of socio-economic,
technological and cultural changes in history of mankind since Neolithic times. The economy
based on manual labor gave way to new one dominated by industry and manufacturing.
The mechanization of industries and the development of processes of iron, as well as technological
innovations (steam engine) favored huge increases in production capacity, shaping society until
our days.
In 1769 Nicholas-Joseph Cugnot created the first steam-powered vehicle; it was a real tricycle with
wooden wheels. Cugnot marked the beginning of a historic change, the possibility of movement
driven by machines instead of animal traction.
In parallel in 1765, the “loom of Jenny” appeared, causing a revolution in the wool industry in
England: 8 threads spun made a significant increase in production. It provided the chance to
produce quicker and cheaper, due to the need of manpower decrease enormously.
During the s.XIX, inventors focused on develop technological solutions following with the
improvement of the function of machines. Invented in 1860 the first internal combustion engine
by Etienne Lenoir, between 1885-86 Daimler and Benz patented their “vehicle with gas engine”.
During the end of s.XIX and s.XX a new understanding of society spread a new understanding
of society, based on productivity and acquisition. Parameterizing the activities and actions in
pragmatic models and methodologies, born of heuristic learning that allowed creating sequences
and processes that apply to homogeneous problems and projects.
With the introduction and development of assembly line techniques in the car, 1908 Ford T Henry
Ford revolutionized car production. These techniques were rapidly introduced in other areas of
the industry, like in the textile manufacturers.
6. Juan Gasca Rubio ANARCHISM OF THE OBJECT
6
Consecutively, mass production required mass sales, and U.S. manufacturers of the 1920s were
quick to recognize the potential of industrial design. Then, it started a big focus on the product,
trying to achieve the better functional benefits as well as their improvement to be produced in
series to maximize the use of the machines. The industry was in a time where the acquisition or
developments of new technologies were an advantage in front of their competitors; it was the
pillar of innovation.
Emergence of consumerism
According to Bell (1976), mass consumption was made possible by technological advances that
made available to the market certain “star” products at affordable prices (especially for the
application of electricity to household chores, the appearance of appliances) and three social
inventions of particular importance: appeared mass production, marketing development and
dissemination of installment buying.
With the development of the industry appeared the mass production, amounts of product
prepared to be delivered. Product collapse resulted in the shift from products to buyers that the
group was to consume or use. Product collapse resulted in the redirection of products towards the
group of buyers that was going to consume or use, it is the starting of market.
The increase of the economy and the access to goods defined under the user’s profile produced
that the action of buying disseminated between the society. Covered the main necessity, it started
to buy to buy, and at the end of the path, the consumerism emerged as a result.
Consumerism refers to the build, purchase or consumption of goods and services considered
nonessential. Understood as the purchase or shopping spree, idealizes its effects and
consequences associated with their practice of obtaining personal satisfaction and even personal
happiness.
The word comes from Latin consumerism “consumere” which means spending or destroy and
word-ism ismus Latin and Greek East ισμος (-ism), suffix forming nouns of action from verbs and
describes a trend now innovative, especially in the thought and art.
7. Juan Gasca Rubio ANARCHISM OF THE OBJECT
7
Here appears the second pillar of innovation: business (like representation of money). As well as
something was developed, it was thought to be oriented to certain group of people with similar
characteristics, defines as a “market”. The appearance of marketing development and the new
orientation of goods brought associated the use of design like the tool to develop iconic products
and brands, focusing on emotional benefits.
This context developed during the second half of the twentieth century the stratification of society
into groups with a particular idiosyncrasy in relation to their consumption patterns, but all with
the acquisition of property and obtaining comfort as a goal. Its consequence is the development of
new habits and social stigmas associated with products like the automobile as a sign to mark the
transition from adolescence to adulthood: adolescence is left behind when you have a car.
Beginning of the Services
The evolution of the reality of the product, coupled with progress toward a new complexity of
society and the user gave as a result a new framework, a change from tangible reality to the
inclusion of intangible values that define the real differentiation between them. Margolin (1995)
calls this “product enviroment”, defined as consisting of “all necessary conditions to acquire of a
product, to learn to use it, to track its changes and improvements, to provide components and to
stay healthy.”
The concept released today that designates this fact is the Product-Service System (PSS), defined
as “a range of products and services which together satisfy a need.” (Morelli, 2001). In this
definition, the product is the mainstay, with the service as a complement to it, providing greater
utility to the consumer (service and object have the same reality, the service is developed to sell
better).
The result is that both, product and service have to be designed; it means to be though to answer
the need of the consumer. Quoting Charles Eames in the early twentieth century, “the boundaries
of design are the limits of the problems,” this opens a new opportunity for the world of design that
includes a change in the mindset of concept the product from an isolated perspective to a context
of relations and interactions.
In a complex setting like this, cases from companies such as Nokia are a reflection of need for
change and a new understanding of the market:
8. Juan Gasca Rubio ANARCHISM OF THE OBJECT
8
“We have some brilliant sources of innovation inside Nokia, But We Are Not Bringing It to
market fast enough. Meego We Thought Would Be a platform for winning high-end smartphones.
Howeve, At This Rate, by the end of 2011, we Might Have only one product in the market Meego. “
Nokia CEO Stephen Elop
As Steve Jobs, CEO of Apple at the time, says “Design is not just what it looks like and feels like.
Design is how it works“ Definitely design is able to face a new challenge.
Summing up, there is a need for new disciplines that give shelter to appropriate tools to navigate
the tumultuous world, a world defined colloquially as “we live in Beta.” It is the beginning of
Service Design discipline.
There are two main design objectives of services (Viladàs, 2010):
-Application to increase the productivity of services in an a merely commercial effort.
-Application to the problems of collective type, in which design is sometimes called “social” or
“public” and rely on co-creation for the common good through sustainable solutions in a broad
sense.
While the initial acceptance can be understood as a cross between industrial productivity and the
tertiary sector, the second is key to the development of new processes and methodologies.
It is the natural evolution of designing FOR people to designing WITH people that involves
connecting with the user, creating empathy with them and collaborating together to understand
the real needs of them to figurate not only the surface of the problem, but explore the reasons and
the context surrounded. Design acquire and holistic point of view which tries to go beyond the
material, functional and aesthetics of the products to understand the context to be able to create
links between them and the people oriented to the creation of experiences.
Cradle to Cradle and the appearance Degrowth Movement
In parallel with the development of the industry and its economic model, there have been critics
and activists who have tried to raise his voice defending the dangers of excessive growth, as well
as trying to establish tools, patterns of thought, methodologies, disciplines ... concerned about the
ecological footprint and environmental impact.
9. Juan Gasca Rubio ANARCHISM OF THE OBJECT
9
Nowadays, population is starting to have certain sense about the topic, mainly trying
to understand the principals of environmentalism (Socio-political movement which
advocates the protection of nature and harmony between this and progress.).
People start to be concerned about the consumption of goods and the impact of them,
but still it is a lightly sense of guilty which most times does not bring action. Traditionally
the main slogan of environmentalism is “Reduce, reuse, recycle.” Society is focuses on
recycle, try to reuse but is not affiliated with the term of reduce.
In this context, Michael Braungart y William McDonough wrote in 2005 the book “Cradle
to Cradle: Redesigning the way we do things”, the presentation of a new way to face the
design and development of a product-service proposing “change of focus”.
Reducing the impact on the environment would cause a slowdown of the same, but
faster or slower we are reaching the same end. Therefore, the authors propose that
it is necessary to tackle the problem at its roots, focusing on one’s conceptualization
of product, taking into account all the phases involved in its life cycle (extraction,
processing, use, reuse, recycling ...) so that not even necessary energy costs, including the
balance of expenditures and contributions is positive.
The key concepts of the philosophy of “cradle to cradle” are intuitive and rooted in the
imitation of nature, or more precisely the connection with it by developing a methodology
that tries to shut the system down in a circle around the product , designing the least
impact and maximizing resources in their entire existence.
Again, it is possible to appreciate the holistic perspective of thought given to the design, as
a discipline able to face the compression of a system and to project the redefinition of it.
Besides the proposed... (...) others, and it propperly appeared...
Besides the proposed active concepts, it is possible to find radical concepts such as
Degrowth Movement. The contemporary concept can trace its roots back to the anti-
industrialist trends of the 19th century, developed in Great Britain by John Ruskin,
William Morris and the Arts and Crafts Movement (1819–1900) between others, and it
properly appeared during the 1970s, proposed by the Club of Rome think tank. However
it was in 2003 when the term acquired special significance thanks to Serge Latouche,
French economist, famous ideologue and advocate of the decrease. That year he published
an article in Le Monde Diplomatique, where defines decrease as “a necessity, not a
principle, an ideal, neither sole objective of a society of post-development and other
possible world. The slogan of the decrease is particularly aimed to mark with power
the abandonment of foolish goal growth for growth” due to “(…) Such a society is not
sustainable because it meets the limits of the biosphere.”
However, it could be misunderstood, decrease is not negative growth, it means “(…)
literally have to leave the economy. This means challenging the hegemony of the economy
on the rest of life in theory and in practice, but mostly in our heads.”
10. Juan Gasca Rubio ANARCHISM OF THE OBJECT
10
The decrease represents a change in the values of society. To synthesize a program is necessary to
reflect on six objectives, the six ‘R’ (Latouche 2003):
•Reassess, i.e. review the values that guide our lives and change those should be changed.
•Restructure, adapt the system to the current situation.
•Redistribute, the distribution of wealth and access to natural heritage.
•Reduce, lessening the impact on the planet in our ways of producing and consuming.
•Reuse rather than discard.
•Recycle wastes of our activity.
Basically, at the individual level, degrowth is achieved by voluntary simplicity. It means that
anyone has the right to follow these new values or not, but anyway, as collective or as unit
everyone needs to be aware of them due to they are going to be the trend in the upcoming future.
PRESENT INTERPRETATION
At face value it is possible to assert that it is starting to arise a change in the mindset of society,
or what is the same as the population and ultimately the individual. People are becoming
contextualized, it means they begin to be awareness of their context, creating a self-knowledge
and therefore developing new relations with it.
The thread of history brings us to the present time, a time of economic recession where
unexplored possibilities open to us. Basically it is necessary to break with the tradition and the
actual system, in a search of a new way of understanding the context according to the actual
cultural change and the thrust of the people.
On the hand we find a transition from a consumerism attitude to a service demand, we find
ourselves entering the era of “Rejection of the Object”: Objects are static, materialized, while
otherwise, the ideas on which they rely not have a tangible reality(mobility, relax,fun..), which
gives us a very valid business tool.
It results the emergence and exponential growth of the discipline of service design focused on
planning and design services, which leads to an ever-increasing use of various models of co-
creation, understood as the development of group projects, and the introduction of the consumer
in previous phases of the process, two different meanings, and intimately linked.
On the other hand people start to be concerned about the problems of growth and the impact of
the human footprint, developing a guilty conscience. Determined from an individual perspective
anyone has the right to be active or not, but anyway, plans and developments have to be
inclusive about new attitudes, politics and actions which ensure the protection and respect of the
environment.
11. Juan Gasca Rubio ANARCHISM OF THE OBJECT
11
In parallel we discover the revival of Design as a philosophy to understand the reality, in fact,
and the holistic approach to define it. It means, it is a creative process to create suitable stories,
and it is ultimately a response to a complex world like this, maybe not the best but one that is
responding properly.
Therefore, Design has the chance to generate a change support by the concepts previously seen.
Framed in the philosophy of degrowth, it is possible to create a reflection of the products in use, of
the life statement and isolate spaces of action, translating the material into the idea behind those
who defend a need to transform into something. It means, identify the value of the interaction
between user and product to postprocess the information in the creation of new services, creating
opportunities and new solutions.
We could frame this Design Activism as “Anarchism of the object”.
It may seem unheard of complex application; we are talking about something that is happening so
nascent.
Under the label of disruptive innovation (something that breaks the rules, unexpected) it is
possible to find a great example: Zipcar, as they explain “Car Sharing, an alternative to car rental
and car ownership”
Joined the problems of traffic in cities with the environmental responsibility and the change of
icons of status, a decrease of the use of the car is happening, and also a decrease of the need of
having one in property. Understanding this context, Zipcar propose an answer to the punctual
need of transporting objects, long distances... going further from ownership and rental systems.
You share a car the time you need.
Besides the principals established, in this new framework, it should consider the application of
Cradle to Cradle: Changing the products into ideas that are worked using Service Design, but also
it is necessary to take notice of all the cycle of life of the service.
Interfaceflor is the proof that everything written up here is possible. Founded in 1973 to answer
the need for coating the floors of the offices of the moment, in the mid 1990’s, its founder decided
to completely change the strategy of the company, redefining industrial methods to prioritize
sustainability.
Basically Interflor’s main business model has become in a provider of a service: they rent you
the carpet, and they provide the cleaning of it, and if it is impossible to clean or is damaged, they
changed the tiles. The system of construction allows them to do it, based on the use of colours and
irregular shapes. Furthermore, being the owner of the carpet, when the life comes to the end, they
recover the tiles and introduce again in their manufacturing process.
12. Juan Gasca Rubio ANARCHISM OF THE OBJECT
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Nowadays they are a great example to study which has driven them to create a consultancy
InterfaceRAISE.
Summing up, the whole article has tried to show the evolution of different perspectives into the
objects until the actual moment. Embedded in a time of recession, in a time of change, in the new
century paradigms… the economy faces a new framework that provides the chance to make things
different. Thus, this new era requires as a natural evolution of new methods, and tools, in fact it is
time to understand the product as a means, not as an end.
In this context appears the concept of “Anarchism of the object”, a design activism built
under the principals of Degrowth Movement inside the discipline of Design focused on Service
Design, taking notice the philosophy of “cradle to cradle”. It advocates for the opposition against
the objects themselves, as they are understood today, and their system.
Great designer Karl Gerstner said “Design must not be understood as an activity reserved
to artists. It is the privilege of all people everywhere.” Building up from that, this paper
puts forward one key idea: it is necessary to face the world in another way, with another mood,
and with other skills.
FUTURE VISION
Once upon a time, there was a figure in companies whose competence was being the chief of the
human resources, controlling all the movements that the brand made. He or she had to lead all
the small ants like one big machine, with the main task of improving, improving and improving,
in a continuous process without a goal beyond having more benefits. This main figure was like a
king, all made the best to keep him/her safe, and whatever were the orders from him/her, and
population will follow without questioning anything. It was the company of the XX century, and
the orchestra director was the CEO of it, iron-fist Director´s Company focused on day to day.
During long decades, it was the rule inside the companies. At the end of the nineties and the first
decade of XXI century, a movement inside big brands appears. Suddenly, the crisis started to
appear, they realized that the system would not survive a long time, they were aware that ants
were more than simple individuals who had a right position in its machinery. Basically, they
understood that the human resources pushing from below were the most powerful tool they had.
Inspired by the study “Innovation as a Learning Process: Embedding Design Thinking” by S. L.
Beckman, M. Barry, who defines design as a process of “Story Telling” where we define the known,
to develop the future, to redefine the story with our solution implicit on it, it is possible to imagine
a new role of the CEO.
Hopefully, economy will have learned a lot from the ancestors, it will have suffered a big evolution
that will lead us to develop new skills, to understand the work environment from another
perspective.
Companies will build in different cellars of multidisciplinary teams, with a close connection
between them. Human needs will be over all the issues, the individual in relation with more
individuals are the engine of the brand, and like a classic car engine, it will have to take care of all
the parts of the system.
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How could one take care of such an environment?
The Storyteller, a man or woman uncharged to think about the possible ways that the company
could lead and is able to share with their team, exchanging information, pushing a decision after
listening all of them, but providing enough space to changes due to specific needs.
As a father reads a book to his son to give him some inputs or knowledge, and after having
internalized it, the child should apply it in the right way with the parental control; in that
perspective, the storyteller will be uncharged of describing the possible scenarios to their team,
and the group of people will lead the company to the right one with the storyteller control.
This leader who supports the company showing the future way to take the daily decisions will be
the new figure of the CEO. Its main task is to create the story line of the brand, attending to all the
plausible scenarios to have the enough information to take decision in a collaborative mood.
14. Juan Gasca Rubio ANARCHISM OF THE OBJECT
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BIBLIOGRAPHY
BROWN, Tim: Change by Design: How Design Thinking Transforms Organizations and Inspires
Innovation. 2009 (CEO de IDEO)
Viladás, Xenia: EL DISEÑO A SU SERVICIO, Cómo mejorar una idea de negocio con la ayuda de
un diseñador, Indexbook, 2010.
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For a society of decrease Serge Latouche [Le Monde Diplomatique, Noviembre 2003
Entrevista Don Tapscott, experto en estrategia de negocios a través de internet. 21/01/2011
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“Innovation as a Learning Process: Embedding Design Thinking”, Sara L. Beckman of Berkeley
and Michael Barry. Stanford University
Design Thinking, Tim Brown. Harvard Business Review.
A New Perspective on Design: Focusing on Customer Experience , Darrel K. Rhea, President,
Cheskin+Masten. Boston Design Management.
Industrial Design: A Competitive Strategy, año 2004, Anna Grzecznowska, PhD, Department
Head, Institute of Industrial Design; Emilia Mostowicz, PhD, Author, Institute of Industrial
Design. Boston Design Management.
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Rachel Cooper, Professor, Design Management, University of Salford, UK; Martyn Evans, Senior
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The role of design in the development of technology-based services
Marina Candi, Reykjavik University, School of Business, Ofanleiti 2, 103 Reykjavik, Iceland