The research paper examines the impact of changing computer technology on consumer behavior. It presents two hypotheses: 1) that changes in computer technology positively impact consumer behavior, and 2) that there are significant differences between male and female consumer attitudes towards technological change. The study uses a sample of 100 people through online responses to identify how demographics influence attitudes towards technological changes. The findings show 56% of males and 43% of females responded positively to technological changes, with a statistically significant difference in attitudes between males and females. The conclusion is that technological changes generally have a positive impact on consumer behavior.

1. RESEARCH PAPER:
“IMPACT OF CHANGE IN TECHNOLOGY ON
CONSUMER BEHAVIOR
Submitted
• SAIFULLAH MALIK
• RAHEEM ANSER
• HUSSAIN UD DIN
• IBRAHEEM ANSER

2. INTRODUCTION
 Technology has become a part of our lives.
Many people believe that technology has made
improvement in the quality of life in different
aspects.
 Technology to improve every aspect of our daily
lives and in business professions.
 Evolutions of technologies in product and
service design, manufacturing, distribution, and
personal use have facilitated changes in
consumer behavior.

3. ORIGINALITY
• Targeting areas
• Limited studies in Pakistan
• Consumer attitude towards technology
 APPLIED ASPECT OF STUDY
This study helps to identify demographic variable who
responded positively which influenced towards change
in technology.

4. RESEARCH PROBLEM
 To identify “Change in computer technology
effect towards consumer behaviors in a
positive or negative way”

5. BACKGROUND OF RESEARCH
THE RELATED RESERCH PAPERS ARE:
 Christensen 2000
 Stair & Reynolds, 2006
 Howard-Sheth (1969) and Engel (1983)

6. HYPOTHESIS
HYPOTHESIS 1
H1. Change in Computer Technology has Positive impact on
consumer behavior.
H0. Change in Computer Technology has negative impact on
consumer behavior.
HYPOTHESIS 2
H1. There is a significant difference between male and female
consumer attitude towards change in technology
H0. There is no Significant difference between male and female
consumer attitude towards change in technology.

7. THEORITICAL FRAMEWORK
TECHNOLOGY CONSUMER BEHAVIOR
Computer Internal Influences:
Demographics, Attitudes,
Psychographics (lifestyle)
External Influences:
Culture, family, Sub-culture

8. METHODOLOGIES
 DATA COLLECTION
Sample size : 100 and it was non-probability
random sampling.
ONLINE RESPONSES
Male Female Rejected Total
49 37 14 100
 DATA ANALYSIS
Age of respondent:20- 30 years.

9. FINDINGS
Statistics
Std.
RESPONSE GENDER
Std. Error
N Mean Deviation Mean
Consumer MALE 57 19.2143 5.48639 1.03683
attitude dimension1
towards FEMALE 40 37.2941 11.30135 2.74098
technology
t-test
Std. Error
t df Sig. Difference
Equal
variances 7.215 43 .000 2.50591
Consumer assumed
attitude Equal
towards variances 6.169 20.656 .000 2.93053
technology not assumed

10. CONCLUSION &
RECOMMENDATIONS
 Through this paper we concluded that 56 %
male & 43% female responded about the positive
Impact of change in technology.
 Target more demographic factors which can be
influenced by change in technology.

11. THE END