This document outlines a persuasion masterclass with the following key points: it discusses what master persuaders do such as building their profile, managing up, and building networks. It also provides shortcuts to getting people to say "yes" such as requesting short test periods for new ideas, highlighting small wins to gain buy-in for bigger wins, and using social proof like data, case studies and benchmarking to show what others are doing. The document concludes by asking what actions the reader will take.

1. Persuasion Masterclass
Terence Mauri

2. Say ‘marhaba’!

3. Outcomes
1. What do master persuaders do?
2. Shortcuts to Yes!
3. Action Plan

4. What do master persuaders do?

6. Experts

7. How will you build your profile?

8. Manage Up

9. Build Networks

10. Test Request
Request a short test period for a new idea can
double yes responses.

11. Small wins
Small wins can help leverage buy-in big wins.

12. Social Proof
Powerful mental shortcut to yes. We determine what is
right by looking at what others are doing. Examples –
data proof, case study and benchmarking.

13. Keep Calm

14. What will you do?

15. Thank You
@terencemauri

16. Slow down

17. Culturegps