This document discusses semantics and how the meaning of words can affect business. Semantics is the study of meaning, specifically the relationship between words and their meanings. Words can have multiple meanings or connotations that lead to misunderstandings. Examples are given of words like "pen", "like", and others that have more than one meaning. The document also outlines several theories of semantics and types of semantic analysis, such as how meanings can transfer or be prohibited. It concludes with discussing a case study on challenges Walmart faced in the Japanese market due to semantic differences.

1. SEMANTICS: HOW THE
WORDS
AFFECT OUR BUSINES LIVES

2. SEMANTICS
 Semantics is the study of meaning. It
typically focuses on the relation
between signifiers, such
as words, phrases, signs and symbols, and
what they stand for.
 It is often used in ordinary language to
denote a problem of understanding that
comes down to word selection or connotation

3. EXAMPLES OF SEMANTICS
 “Pen” is a word with two meanings:
i. A pen to write with
ii. a place for animals that has fence all
around
 “Like” is also a same kind of word:
i. For liking someone
ii. For giving example.

4. MORE WORDS….
 Cheap
 Plant
 Watch
 Stand
 Leave
 Bark
 Stamp

5. THEORIES BASED ON SEMANTICS
 Model Theoretic Semantics
 Truth-Conditional Semantics
 Lexical & Conceptual Semantics
 Lexical Semantics
 Computational Semantics

6. TYPES OF SEMANTICS
 RIGID OPPOSITION
 TRANSFER OF MEANING
 PROHIBITED THOUGHTS
 SEPARATION
 STIGMA
 UNDERMING THE MOTIVE

7. ROLE PLAY

8. CASE STUDY
The focus of this case study is the hurdles
faced by retailing giant Wal-Mart in the
Japanese market.

9. BIBLIOGRAPHY
 http://en.wikipedia.org/wiki/Semantics#Theories_in
_Semantics
 http://www.psychology.stir.ac.uk/staff/agillespie/doc
uments/Gillespie_Alternativerepresentationsandse
manticbarriers_000.pdf
 http://www.casestudyinc.com/walmart
 http://www.blurtit.com/q757653.html
 http://grammar.about.com/od/rs/g/semanticsterm.ht
m

10. THANK YOU