The document is a lecture on selling products that discusses various payment models like one-time purchases, subscriptions, and pay-as-you-go. It covers pricing strategies like setting an optimal price point, customer segmentation, and justifying high prices. It also discusses payment methods like credit cards, PayPal, app stores, and invoicing. Finally, it outlines common problems like fraud, chargebacks, refunds, and the need for good customer support. The overall document provides an overview of concepts and strategies for monetizing digital products and services.
This document discusses the challenges of B2B ecommerce and solutions to address them. It outlines issues like existing customers being time-poor and lack of new business opportunities due to a poor online presence. It then describes solutions implemented through a Magento platform like allowing customers to request quotes online, hiding pricing from non-customers, and enabling bespoke products, pricing, and ordering for different customer groups. The benefits seen include new business opportunities converted to sales, increased customer registrations and orders, and business awards recognized.
The document discusses an online retailer's previous website issues and improvements made. The old website had a high customer abandonment rate and low sales. It was difficult to navigate, had an unappealing design, and lacked product information. The company worked with a partner to redesign the website with a better layout, payment system, product comparisons, shopping cart, prices, pictures, and specifications. The new website resulted in more browsing but significantly fewer abandoned purchases and more sales. The company forecasted gaining market share through an internet campaign, festivals, and commercials promoting the improved online experience.
This document discusses various types of consumer promotions including coupons, premiums, contests and sweepstakes, refunds and rebates, sampling, bonus packs, and price offs. For each promotion type, it outlines example variations, potential issues and problems, and tips for success. Key issues discussed are reducing revenues, fraud, costs, consumer indifference and clutter. Tips for success include choosing the right prize, leveraging special events, coordinating with advertising, and increasing brand awareness through repeated exposures. The document concludes that effective promotion plans target specific audiences and support the brand image while segmenting customers based on their response to different promotion types such as being promotion-prone, brand-loyal, or price-sensitive.
Creating A Customer-Led Strategy - Jonah McLachlanJonah McLachlan
Recent talk at SMART Retail conference, Belfast 2019. Sharing case studies and best practice from retail. This talk encourages providers to create better online and offline experiences for their customers.
From Jonah McLachlan
UX Designer
1. The document discusses rewarding customer behaviour through understanding habits and unseen problems. It describes using customer search and purchase history data to better target marketing campaigns.
2. Specific examples are given of retailers using flash sales and discount campaigns more effectively by analyzing past customer search and purchase data to select products and timing. This resulted in a 400% sales increase for selected products.
3. The document also recommends segmenting customers based on their purchase histories and behaviours. Bargain hunters for example could be targeted to increase their purchase frequency and basket size while maintaining values for full-price customers.
Did it work? Our Favorite Tests from 2018Elite SEM Inc
AT ELITE SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you.
Our Account Managers are ready to dish on their favorite tests from 2018, including:
Did migrating an Ecommerce store off of a subdomain improve sales?
Did shortening the time between email touches improve conversion rates?
Did handbags sell better when the product image featured a model wearing the handbag?
Did including brand logos on landing pages assist with conversions?
View more resources, case studies, guides, and more at elitesem.com/resources/
This document discusses the challenges of B2B ecommerce and solutions to address them. It outlines issues like existing customers being time-poor and lack of new business opportunities due to a poor online presence. It then describes solutions implemented through a Magento platform like allowing customers to request quotes online, hiding pricing from non-customers, and enabling bespoke products, pricing, and ordering for different customer groups. The benefits seen include new business opportunities converted to sales, increased customer registrations and orders, and business awards recognized.
The document discusses an online retailer's previous website issues and improvements made. The old website had a high customer abandonment rate and low sales. It was difficult to navigate, had an unappealing design, and lacked product information. The company worked with a partner to redesign the website with a better layout, payment system, product comparisons, shopping cart, prices, pictures, and specifications. The new website resulted in more browsing but significantly fewer abandoned purchases and more sales. The company forecasted gaining market share through an internet campaign, festivals, and commercials promoting the improved online experience.
This document discusses various types of consumer promotions including coupons, premiums, contests and sweepstakes, refunds and rebates, sampling, bonus packs, and price offs. For each promotion type, it outlines example variations, potential issues and problems, and tips for success. Key issues discussed are reducing revenues, fraud, costs, consumer indifference and clutter. Tips for success include choosing the right prize, leveraging special events, coordinating with advertising, and increasing brand awareness through repeated exposures. The document concludes that effective promotion plans target specific audiences and support the brand image while segmenting customers based on their response to different promotion types such as being promotion-prone, brand-loyal, or price-sensitive.
Creating A Customer-Led Strategy - Jonah McLachlanJonah McLachlan
Recent talk at SMART Retail conference, Belfast 2019. Sharing case studies and best practice from retail. This talk encourages providers to create better online and offline experiences for their customers.
From Jonah McLachlan
UX Designer
1. The document discusses rewarding customer behaviour through understanding habits and unseen problems. It describes using customer search and purchase history data to better target marketing campaigns.
2. Specific examples are given of retailers using flash sales and discount campaigns more effectively by analyzing past customer search and purchase data to select products and timing. This resulted in a 400% sales increase for selected products.
3. The document also recommends segmenting customers based on their purchase histories and behaviours. Bargain hunters for example could be targeted to increase their purchase frequency and basket size while maintaining values for full-price customers.
Did it work? Our Favorite Tests from 2018Elite SEM Inc
AT ELITE SEM, 2018 was the Year of the Test. For 365 days, we put best practices and crazy theories through the wringer. Now, we’re sharing what we learned with you.
Our Account Managers are ready to dish on their favorite tests from 2018, including:
Did migrating an Ecommerce store off of a subdomain improve sales?
Did shortening the time between email touches improve conversion rates?
Did handbags sell better when the product image featured a model wearing the handbag?
Did including brand logos on landing pages assist with conversions?
View more resources, case studies, guides, and more at elitesem.com/resources/
The document discusses initiatives undertaken by Flipkart to improve the returns process for sellers. It highlights issues faced related to logistics, fraud, visibility, and communication. It then describes Flipkart's initiatives to address these issues, including improving return tracking and visibility on the seller portal, implementing thermal labeling to prevent lost returns, and deploying processes to check high value returns and prevent theft. The document emphasizes that returns are an important part of e-commerce and building trust with customers.
The document discusses showrooming at Best Buy and recommendations for addressing it. It defines showrooming as consumers using brick-and-mortar stores to examine products in person before purchasing them online from cheaper retailers. Best Buy initially responded with a price match policy, but this was not a long-term solution. The recommendations suggest Best Buy capitalize on reverse showrooming by providing a better in-store experience. It also recommends partnerships with online retailers and a mobile platform to facilitate the consumer purchasing journey across channels.
The document discusses key differences between retail stores and web stores, including who can buy products and when, the decisions involved in purchases, and showcasing variety. It provides recommendations for optimizing the website conversion funnel, such as using a clear logo on the landing page, displaying popular products and discounts upfront, and including customer service contact information. Additional tips include using visual product images, placing the buy button above the scroll on product pages, and engaging customers to generate content.
Promozoo- dotmailer bricks and mortar deck Charlie Lines
This document discusses digital marketing strategies for retailers. It begins by providing some statistics on online shopping trends in Ireland. It then discusses using marketing automation to personalize the customer experience from greet to browse to buy to goodbye. Specific strategies are proposed for different stages of the customer journey, including data capture and welcome emails, abandon cart emails, order and shipping confirmations, product reviews, and retention strategies like replenishment emails. The document emphasizes making every interaction a human one and focusing on building long-term customer loyalty.
The document discusses 6 strategies for improving ecommerce conversion rates: 1) Optimizing checkout processes, 2) Ensuring website compatibility across browsers, 3) Optimizing for mobile and tablets, 4) Including online review widgets to boost trust, 5) Leveraging social media to drive sales, and 6) Assigning a dedicated staff member to be responsible for conversion rates. It provides details on each strategy and emphasizes testing approaches, simplifying processes, and focusing on building customer trust to improve online sales.
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
This document provides an analysis of different eGrocery business models. It begins by outlining the operational models of various eGrocery players from around the world that were analyzed. These included pure eGrocery players, broad eCommerce companies with grocery offerings, and clicks-and-mortar players. The document then evaluates what the best model is by defining criteria for store-based and fulfillment center-based models to compare them. Finally, it provides case studies analyzing individual companies like Instacart, Amazon Fresh, and Tesco based on the defined criteria.
The document discusses problems with an e-commerce website's design including incorrect use of space, lack of clear product information, and a confusing navigation structure. It also notes high user abandonment rates and low online sales. To address these issues, the website underwent a complete redesign with more product information, a simplified quick ordering system, and improved navigation. The redesign successfully reduced user abandonment and increased returning customer online sales.
Introduction to Software Products and Startups 2013gidgreen
This document outlines the slides and content for a lecture on software products. The lecture covers topics like defining what a product is, the different layers that make up a product, major software platforms, and the typical activities of a startup. It also discusses how to think about customers as people with emotional and irrational traits, and the goals founders often have when starting a company. The lecture aims to teach attendees how to develop a software idea into a successful product.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
This document summarizes key points from a lecture on analytics and optimization. It discusses why analytics are important to quantify success, enable scientific decisions, and avoid relying on opinions. Good analytics should be simple, relevant, unambiguous, and actionable. Website metrics that were covered include traffic sources, popular pages, funnels, and A/B testing. Optimization techniques like multivariate testing were also discussed. The lecture also touched on competitive intelligence, surveys, and analytics tools.
This document summarizes a lecture on web API design. The lecture covers topics such as REST, data formats like JSON and XML, security using authentication and signing, maintenance through versioning and monitoring, and documentation. It provides examples of RESTful URLs and HTTP methods. The goal is to educate developers on best practices for designing web APIs.
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
The document discusses product lifecycle management (PLM) processes and software tools. It provides an overview of PLM, including its evolution from tools and machines to programmable automation. Key aspects of the PLM process are described, such as building a core team, phase gate reviews, and cross-functional agreements. An example core team structure is shown, with the core team supporting a product/program approval committee. The session will also discuss PLM software tools.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document summarizes key points from a lecture on marketing. It discusses traditional marketing methods like trade shows, email blasts and advertising. It then covers inbound marketing techniques such as search engine optimization, blogging, social media and viral marketing. The document provides tips for an effective website including landing pages, features lists and call-to-action buttons. Finally, it discusses best practices for copywriting like using short sentences, emphasis and avoiding overly promotional language.
The Software Entrepreneurship Process 2013gidgreen
This document summarizes a lecture on the process of developing products for startups. It discusses key differences between established companies and startups, including that startups have no existing product or customers. The lecture covers important startup concepts like minimum viable products, collecting customer feedback, iterating based on data, and potentially pivoting the business model or product based on learnings. It emphasizes the need for startups to get outside the building to collect real customer data that can be used to guide the product development process.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
9 Steps to Lower Customer Acquisition Costs and Increased RevenueAct-On Software
The document outlines 9 steps to lower customer acquisition costs and increase revenue. It identifies common problems as low lead volume, poor lead conversion rates, and high costs to generate closed sales. The 9 steps include: 1) identifying decision makers, 2) researching customer buying processes and pain points, 3) creating strong value propositions, 4) aligning marketing and sales, 5) linking all customer touchpoints, 6) automating processes, 7) measuring key metrics, 8) testing and analyzing results, and 9) revising based on lessons learned. Taking these steps shifts focus to the customer's logic and buying process rather than sales metrics, improving lead volume, conversion, and costs.
The document discusses initiatives undertaken by Flipkart to improve the returns process for sellers. It highlights issues faced related to logistics, fraud, visibility, and communication. It then describes Flipkart's initiatives to address these issues, including improving return tracking and visibility on the seller portal, implementing thermal labeling to prevent lost returns, and deploying processes to check high value returns and prevent theft. The document emphasizes that returns are an important part of e-commerce and building trust with customers.
The document discusses showrooming at Best Buy and recommendations for addressing it. It defines showrooming as consumers using brick-and-mortar stores to examine products in person before purchasing them online from cheaper retailers. Best Buy initially responded with a price match policy, but this was not a long-term solution. The recommendations suggest Best Buy capitalize on reverse showrooming by providing a better in-store experience. It also recommends partnerships with online retailers and a mobile platform to facilitate the consumer purchasing journey across channels.
The document discusses key differences between retail stores and web stores, including who can buy products and when, the decisions involved in purchases, and showcasing variety. It provides recommendations for optimizing the website conversion funnel, such as using a clear logo on the landing page, displaying popular products and discounts upfront, and including customer service contact information. Additional tips include using visual product images, placing the buy button above the scroll on product pages, and engaging customers to generate content.
Promozoo- dotmailer bricks and mortar deck Charlie Lines
This document discusses digital marketing strategies for retailers. It begins by providing some statistics on online shopping trends in Ireland. It then discusses using marketing automation to personalize the customer experience from greet to browse to buy to goodbye. Specific strategies are proposed for different stages of the customer journey, including data capture and welcome emails, abandon cart emails, order and shipping confirmations, product reviews, and retention strategies like replenishment emails. The document emphasizes making every interaction a human one and focusing on building long-term customer loyalty.
The document discusses 6 strategies for improving ecommerce conversion rates: 1) Optimizing checkout processes, 2) Ensuring website compatibility across browsers, 3) Optimizing for mobile and tablets, 4) Including online review widgets to boost trust, 5) Leveraging social media to drive sales, and 6) Assigning a dedicated staff member to be responsible for conversion rates. It provides details on each strategy and emphasizes testing approaches, simplifying processes, and focusing on building customer trust to improve online sales.
SMX London 2018 - Improving shopping ads - using price reductions and remarke...Ann Stanley
Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.
This includes research from Crealytics as well as her own research;
Part 1: The role of price in Google Shopping ads
- 4 experiments comparing cheaper and more expensive products (with data from Crealytics )
- Other data on the impact of price
- Hypothesis 1 – Is price a Quality Score factor?
- Hypothesis 2 – Why not reduce price rather than increase CPC?
Part 2: Combining Shopping ads with remarketing strategies
- Using content “Honeypots” and RLSA for shopping ads
- Introducing the new “Optimise by Goals” shopping ads with dynamic remarketing
This document provides an analysis of different eGrocery business models. It begins by outlining the operational models of various eGrocery players from around the world that were analyzed. These included pure eGrocery players, broad eCommerce companies with grocery offerings, and clicks-and-mortar players. The document then evaluates what the best model is by defining criteria for store-based and fulfillment center-based models to compare them. Finally, it provides case studies analyzing individual companies like Instacart, Amazon Fresh, and Tesco based on the defined criteria.
The document discusses problems with an e-commerce website's design including incorrect use of space, lack of clear product information, and a confusing navigation structure. It also notes high user abandonment rates and low online sales. To address these issues, the website underwent a complete redesign with more product information, a simplified quick ordering system, and improved navigation. The redesign successfully reduced user abandonment and increased returning customer online sales.
Introduction to Software Products and Startups 2013gidgreen
This document outlines the slides and content for a lecture on software products. The lecture covers topics like defining what a product is, the different layers that make up a product, major software platforms, and the typical activities of a startup. It also discusses how to think about customers as people with emotional and irrational traits, and the goals founders often have when starting a company. The lecture aims to teach attendees how to develop a software idea into a successful product.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
This document summarizes key points from a lecture on analytics and optimization. It discusses why analytics are important to quantify success, enable scientific decisions, and avoid relying on opinions. Good analytics should be simple, relevant, unambiguous, and actionable. Website metrics that were covered include traffic sources, popular pages, funnels, and A/B testing. Optimization techniques like multivariate testing were also discussed. The lecture also touched on competitive intelligence, surveys, and analytics tools.
This document summarizes a lecture on web API design. The lecture covers topics such as REST, data formats like JSON and XML, security using authentication and signing, maintenance through versioning and monitoring, and documentation. It provides examples of RESTful URLs and HTTP methods. The goal is to educate developers on best practices for designing web APIs.
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
The document discusses product lifecycle management (PLM) processes and software tools. It provides an overview of PLM, including its evolution from tools and machines to programmable automation. Key aspects of the PLM process are described, such as building a core team, phase gate reviews, and cross-functional agreements. An example core team structure is shown, with the core team supporting a product/program approval committee. The session will also discuss PLM software tools.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document summarizes key points from a lecture on marketing. It discusses traditional marketing methods like trade shows, email blasts and advertising. It then covers inbound marketing techniques such as search engine optimization, blogging, social media and viral marketing. The document provides tips for an effective website including landing pages, features lists and call-to-action buttons. Finally, it discusses best practices for copywriting like using short sentences, emphasis and avoiding overly promotional language.
The Software Entrepreneurship Process 2013gidgreen
This document summarizes a lecture on the process of developing products for startups. It discusses key differences between established companies and startups, including that startups have no existing product or customers. The lecture covers important startup concepts like minimum viable products, collecting customer feedback, iterating based on data, and potentially pivoting the business model or product based on learnings. It emphasizes the need for startups to get outside the building to collect real customer data that can be used to guide the product development process.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
9 Steps to Lower Customer Acquisition Costs and Increased RevenueAct-On Software
The document outlines 9 steps to lower customer acquisition costs and increase revenue. It identifies common problems as low lead volume, poor lead conversion rates, and high costs to generate closed sales. The 9 steps include: 1) identifying decision makers, 2) researching customer buying processes and pain points, 3) creating strong value propositions, 4) aligning marketing and sales, 5) linking all customer touchpoints, 6) automating processes, 7) measuring key metrics, 8) testing and analyzing results, and 9) revising based on lessons learned. Taking these steps shifts focus to the customer's logic and buying process rather than sales metrics, improving lead volume, conversion, and costs.
This document contains slides from a marketing management class discussing pricing strategies. It covers setting price objectives, determining demand, estimating costs, analyzing competitors, selecting pricing methods, and adapting prices for different contexts. Key points include defining price tiers in markets, steps in setting price like determining demand curves and price elasticity, types of costs, pricing methods like markup and target return pricing, and adapting prices through discounts, differentiated pricing, and responding to competitors. The document provides an overview of concepts and strategies for shaping marketing offerings through price.
This document outlines the key points from a marketing management class presentation on setting prices. It discusses setting pricing objectives, determining demand through analyzing price sensitivity and elasticity, estimating costs, and analyzing competitors' prices. Six pricing methods are described: markup pricing, target-return pricing, perceived value pricing, value pricing, going-rate pricing, and auction-type pricing. The presentation also covers adapting prices through geographical pricing, discounts, promotional pricing, and differentiated pricing. The instructor is Muhammad Talha Salam and the class is MG 220 Marketing Management.
E-commerce Checkout Design: Principles, Guidelines & Case Studiesuxviet
This document discusses principles and guidelines for improving e-commerce checkout processes. It covers topics like keeping the checkout process linear, making registration optional, using clear and concise forms, and testing optimizations. Specific guidelines recommended avoiding contextual buttons like "continue", including coupons at checkout, and ensuring the product is clearly shown. Conversion rate optimization techniques like AIDA and reducing risks were also discussed. Case studies of different checkout processes were provided as examples.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
This document summarizes key points from a lecture on analytics. It discusses why analytics are important to quantify success and make scientific decisions. Good analytics should be simple, relevant, unambiguous and actionable. Key metrics include acquisition, activation, retention, referral and revenue (AARRR). The document also covers website metrics like traffic sources, popular pages and conversions. It discusses optimization testing and competitive intelligence gathering.
Optimizely Summer School Class 3 - ConvertOptimizely
The document is about an Optimizely Summer School class on building A/B tests. It discusses setting goals for tests, choosing nearby and long-term goals across different pages of a website funnel. It provides examples of goals for a homepage, category page, product page, checkout page, and more. The class agenda includes reviewing previous lessons, discussing marginal gains and goal setting, and building live tests. The document emphasizes aligning goals, choosing the right direction, and setting the right goals when doing conversion rate optimization testing.
Real-time Optimization and E-Commerce PersonalizationDynamic Yield
This document summarizes a presentation about real-time personalization and optimization. It discusses how personalization increases user engagement and conversions for marketers by showing consumers content tailored to their interests. While marketers recognize the importance of personalization, many barriers like IT challenges and resource requirements have prevented widespread adoption. The presentation then explores how personalization works using visitor data like demographics, behavior, and interests to customize the user experience in real-time. Real-time optimization is presented as an improvement over traditional A/B testing by selecting the best variation for each individual user.
How to become a millionaire with eCommerceColin Lewis
This document outlines 25 steps to become a millionaire through eCommerce. It recommends finding a product market using online tools, selecting a domain name, registering a company, choosing eCommerce software like Shopify or BigCommerce, setting up payments and shipping, launching marketing efforts, and optimizing over time. The goal is to have a profitable online store generating revenue within a few months that could grow substantially over years.
Competitor & Pricing Intelligence Can Increase Your Retail GMV by 6% | JK Tec...JK Tech
Here, you will gain insight on how to use Product Price Monitoring and Competitor Tracking as strategic tools for your retail business. You will understand how to power your dynamic pricing by leveraging competitor product pricing and in-stock status. You can also strengthen your knowledge about how retail competitive analysis can help you gain a competitive edge and optimise your retail ROI.
KEY TAKEAWAYS:
1) Tracking competitor pricing and product pricing.
2) Competitor pricing analysis and insights.
3) Repricing at scale with competitor data.
4) Avoid the “race to the bottom” by detecting competitor strategies.
5) Comparison between a brand’s assortment and its competitors.
5) Suggested Retail Price compliance by resellers to track.
6) Manufacturers Leveraging the latest techniques for Product Mapping and more…
Watch the recorded session here: https://jktech.com/webcast/competitor-pricing-intelligence-can-increase-your-retail-gmv-by-6/
The document discusses new product development and the product life cycle. It covers the causes of new product failures, barriers to new product development, and the criteria for successful new products. It then outlines the typical 7-step new product development process used by companies. This includes idea generation, screening, concept development, marketing strategy development, business analysis, product development, and test marketing. Finally, it discusses the 4 stages of the product life cycle - introduction, growth, maturity, and decline - and how marketing objectives and strategies differ at each stage. It also covers extending the product life cycle and factors that influence the length of each stage.
What is Agility in Pricing & What are the Implications for Your Billing System?Fusebill
Dealing with changes in pricing is a significant challenge in any business.
Pricing plans and paradigms proliferate, while individual customers require specific charges and adjustments to their accounts. The result? Vast lists of SKUs, ordering complexity, and confusion.
A subscription billing system provides agility by structuring pricing catalogs to minimize the proliferation of products, plans and variations, and automated tools for dealing with common customer service issues.
There are three key needs:
- Flexible product catalogs
- Multi-level pricing.
- Customer specific overrides
Craig Smith, CEO of Trinity, presented 42 ways to improve conversion rates based on thousands of experiments Trinity has conducted. The presentation provided rapid fire website enhancements focused on user experience such as testing alternative "add to cart" flows, monitoring progression rates, using dynamic overlays, geo-specific messaging, and more. Smith emphasized testing and optimizing different elements of the user experience to grow conversions.
Similar to Selling Products and Services 2013 (20)
This document summarizes a lecture on search engines. It discusses the history of search engines like Google, Yahoo and Bing. It covers how search engines work by crawling websites, indexing pages and serving search results. Key factors that affect search engine rankings are discussed like on-page elements like titles, links and metadata as well as off-page elements like backlinks. The document provides an overview of the search engine results page and global search market shares.
This document summarizes a lecture on user interface design. It discusses the UI design process, including understanding users, defining entities and properties, sketching interfaces, and designing key workflows. It provides examples of UI patterns for user registration, search, and presents mockups for a birthday reminder website. The lecture emphasizes designing for specific user needs, testing designs through feedback, and prioritizing functionality over visual design initially.
This document outlines principles for user interface design from a lecture on the topic. It discusses concepts like vision, cognition, memory, action, and emotion. For vision, it covers principles such as proximity, similarity, continuity, symmetry, and figure/ground perception. For cognition, it discusses mental models, metaphors, and reducing unnecessary burdens. For memory, it discusses short-term and long-term memory as well as context, instructions, and consistency. For action, it discusses goals, evaluation, information scent, direct manipulation, and common actions. Finally, it discusses emotional concepts like waiting times, time limits, and avoiding insults.
This document summarizes a lecture on search engine visibility and optimization. It discusses the history of major search engines like Google, Yahoo, and Bing. It also covers topics like how search engines work by crawling, indexing and searching web pages; important on-page and off-page factors that influence search rankings; and best practices and recommendations for search engine optimization. Key metrics on search engine usage are presented, such as Google's dominance in global search and more people clicking on organic than paid search results.
The document discusses localization for global software and websites. It covers topics like countries and languages, character sets, Unicode, text localization, and outsourcing translation. Specifically, it provides information on localization challenges like different character sets, the benefits of Unicode as a global character set, techniques for localizing text like using translation IDs instead of hardcoding text, and considerations for outsourcing translation like preparing assets and choosing a translation provider.
The document summarizes key points from a lecture on user interface design. It discusses the importance of designing interfaces with the user in mind and outlines the user research, information architecture, and design processes. Examples of common UI patterns like registration, search, and navigation are provided along with tips for visual design and prototyping.
This document summarizes a lecture on user interface principles. It covers topics like vision, cognition, memory, action, and emotion as they relate to designing interfaces. Specific principles discussed include proximity, similarity, continuity, symmetry, structure, prominence, sequence, clutter, minimalism, affordances, mental models, metaphors, and direct manipulation. The goal is to design intuitive interfaces that are easy for users to understand and interact with.
This document discusses the process of developing products for startups. It explains that startups have very different priorities than established companies, as startups focus on finding product-market fit and avoiding running out of resources before achieving success. The document outlines the stages a startup goes through, from coming up with an initial idea, to building a minimum viable product to test with users, to iterating based on collected data and potentially pivoting the concept. It emphasizes that the goal of early product development is to learn quickly through real-world use and testing, rather than perfecting the product up front.
Introduction to Software Products and Startupsgidgreen
The document is a slide deck for a lecture on software products. It discusses how to develop a successful software product by understanding people and their needs/behaviors. It covers topics like the layers of a product, major software platforms, what startups do, founder goals, and external resources. The overall goal is to teach how to turn an idea/technology into a product that delights users and becomes a profitable business.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
5. Software as a service
From Code to Product Lecture 5 — Selling Products — Slide 5 gidgreen.com/course
6. App store products
From Code to Product Lecture 5 — Selling Products — Slide 6 gidgreen.com/course
7. SaaS and mobile app growth
From Code to Product Lecture 5 — Selling Products — Slide 7 gidgreen.com/course
0
$5 billion
$10 billion
$15 billion
2006 2007 2008 2009 2010 2011 2012
Software as a Service
Mobile applications
9. Payment models
From Code to Product Lecture 5 — Selling Products — Slide 9 gidgreen.com/course
$0
$20
$40
0 6 12 18 24 30 36
Revenue
Month
One time
Subscription
Pay as you go
10. One-time purchases
• Payment = ownership
• Low transaction costs
• Unstable cash flow
– Publicity bursts
– Upgrades
• Problem of ongoing costs
– Technical support
– Online elements
From Code to Product Lecture 5 — Selling Products — Slide 10 gidgreen.com/course
11. Subscriptions
• Payment = membership
• Periodicity
– Monthly, quarterly, annual
– Discounts for longer
• Stable cash flow
– Forgotten subscriptions
• Problem of churn
– Active or passive
From Code to Product Lecture 5 — Selling Products — Slide 11 gidgreen.com/course
12. Pay as you go
• Payment = usage
– No easy money!
• Credits or after-billing
– Credit expiry?
• Volume discounts
• Semi-stable cash flow
• Problem of tiny customers
– Minimum credit purchase
From Code to Product Lecture 5 — Selling Products — Slide 12 gidgreen.com/course
13. The free version
• Cournot theorem
– Price ⟶ marginal cost
– Marginal cost ≈ zero
• Engine of publicity
– Everyone loves free
• Get people ‘hooked’
– No barrier to usage
– Upsell later on
From Code to Product Lecture 5 — Selling Products — Slide 13 gidgreen.com/course
14. Time limited
From Code to Product Lecture 5 — Selling Products — Slide 14 gidgreen.com/course
15. Capacity limited
From Code to Product Lecture 5 — Selling Products — Slide 15 gidgreen.com/course
mailchimp.com
16. Feature limited
From Code to Product Lecture 5 — Selling Products — Slide 16 gidgreen.com/course
freshbooks.com
18. Ad supported
From Code to Product Lecture 5 — Selling Products — Slide 18 gidgreen.com/course
19. Making freemium work
• Problem: moving off free
– Fixed value notion
– Search for alternatives
– Especially time limits
• Possible solutions
– Data lock-in
– Increased usage over time
– Collaborative momentum
From Code to Product Lecture 5 — Selling Products — Slide 19 gidgreen.com/course
26. Customer segmentation
• People know what they want to pay
– Give them a reason to pay it!
• Multiple levels
– Capacity increases
– Extra features
– Type of user
– “VIP support”
• Clear comparisons
From Code to Product Lecture 5 — Selling Products — Slide 26 gidgreen.com/course
27. Customer segmentation
From Code to Product Lecture 5 — Selling Products — Slide 27 gidgreen.com/course
wufoo.com
Solid mid-
range product
in middle
Cheap/crappy
option
(decoy)
Some people
always want
the best
28. Choosing prices
• Perceived value
– Marketing
– Support
• Competing products
– How do you compare?
– Sense of fairness
• Keep it simple
• Don’t lose money per sale!
From Code to Product Lecture 5 — Selling Products — Slide 28 gidgreen.com/course
29. Price vs Process
From Code to Product Lecture 5 — Selling Products — Slide 29 gidgreen.com/course
$1
$10
$100
$1,000
$10,000
$100,000
Impulse purchase
Personal credit card
Claim back from company
Use company credit card
Approval from dept head
Approval from CEO
30. Justifying high prices
• Lack of competition
– Or become the standard
• More features
• Differentiate
– Have a personality
– Create a tribe
– Great support
• Competing on price is dangerous!
From Code to Product Lecture 5 — Selling Products — Slide 30 gidgreen.com/course
31. Other price games
• Razors and blades
• Fives and nines
• Supermarket signposts
• Bundling
• Volume discounts?
• Upgrades/sidegrades
• Time-limited sales
From Code to Product Lecture 5 — Selling Products — Slide 31 gidgreen.com/course
34. Credit card payment process
From Code to Product Lecture 5 — Selling Products — Slide 34 gidgreen.com/course
Shopping
cart
Credit
card form
Product
& Price
Payment
gateway
Card &
Amount
Payment
processor
Card &
Amount
Merchant
account
Cash −
charges
Your
account Cash −
charges?
35. Online payment processors
From Code to Product Lecture 5 — Selling Products — Slide 35 gidgreen.com/course
Shopping
cart
Credit
card form
Payment
gateway
Payment
processor
Merchant
account
Your
account Cash −
5 to 10%
• Simplest and easiest
• Paid weekly or monthly
36. Your own merchant account
From Code to Product Lecture 5 — Selling Products — Slide 36 gidgreen.com/course
Shopping
cart
Credit
card form
Payment
gateway
Payment
processor
Merchant
account
Your
account Cash
Cash −
2 to 5%
• Merchant account approval
• Harder for non-US
37. Collecting card details
From Code to Product Lecture 5 — Selling Products — Slide 37 gidgreen.com/course
Shopping
cart
Credit
card form
Payment
gateway
Payment
processor
Merchant
account
Your
account Cash
Cash −
2 to 5%
• Control e.g. recurring
• PCI DSS compliance
38. Selling via PayPal
• Pay with PayPal balance
– Popular with non-Western customers
– You can also use it
• Credit cards also accepted
• Low fees (2.5% to 5%)
• Problem: account freezes
– Receive but no withdrawal
– You are at their mercy
From Code to Product Lecture 5 — Selling Products — Slide 38 gidgreen.com/course
39. iOS/Android app stores
• Controlled software marketplaces
• Hit-driven, e.g. Top 25 paid
– Advertise on other apps, not in-store
– Promote via free version
• Apple/Google take 30%
– No credit card / distribution fees
– Same for in-app purchases
• Avg prices $2—$4 (2012) but most free
From Code to Product Lecture 5 — Selling Products — Slide 39 gidgreen.com/course
40. Games and games on iOS
From Code to Product Lecture 5 — Selling Products — Slide 40 gidgreen.com/course
41. A mix on Android
From Code to Product Lecture 5 — Selling Products — Slide 41 gidgreen.com/course
42. Invoicing
• (Semi-)manual process
– Only worthwhile for bigger customers
• Paid by check or bank transfer
– No %-based processing fees!
• Delivery or payment first?
– Customer may expect delivery
– Payments need to be chased
• Also: receipts for prior payments
From Code to Product Lecture 5 — Selling Products — Slide 42 gidgreen.com/course
44. Customer concerns
• Am I buying the right thing?
• Is the price what I was promised?
• Are there additional costs, e.g. tax?
• How long is this going to take?
• Who are these guys, anyway?
• Is it safe to enter my credit card?
• Will I be able to get technical help?
• Can I cancel or be refunded?
From Code to Product Lecture 5 — Selling Products — Slide 44 gidgreen.com/course
45. Entry to purchase
From Code to Product Lecture 5 — Selling Products — Slide 45 gidgreen.com/course
46. Entry to purchase
From Code to Product Lecture 5 — Selling Products — Slide 46 gidgreen.com/course
47. Choose a version / level
From Code to Product Lecture 5 — Selling Products — Slide 47 gidgreen.com/course
48. Order summary
From Code to Product Lecture 5 — Selling Products — Slide 48 gidgreen.com/course
51. Subscription concerns
• Will I be able to cancel?
– Will it be a fight?
– Can I get a payment refunded?
• Can I upgrade/downgrade?
– Is there a penalty for that?
• Will the price go up?
• Will I be informed of each payment?
From Code to Product Lecture 5 — Selling Products — Slide 51 gidgreen.com/course
54. Credit card fraud
• X uses Y’s credit card without permission
• Why do you care?
– Y comes after you
– You get a chargeback
• Payment processor solutions
– Card security code (not on stripe)
– Address confirmation
– Verified by Visa / MasterCard SecureCode
– Fraud detection algorithms
From Code to Product Lecture 5 — Selling Products — Slide 54 gidgreen.com/course
55. Risk assessment
From Code to Product Lecture 5 — Selling Products — Slide 55 gidgreen.com/course
• If possible, review manually
– Big orders
– Purchase from “unusual” country
56. Chargebacks
• Customer asks bank for money back
– Card was stolen
– Product absent/deficient
– Friendly fraud
• Full price taken back from you
– No recourse without customer signature
• You pay fine, $15—30
– Much higher if too frequent
From Code to Product Lecture 5 — Selling Products — Slide 56 gidgreen.com/course
57. Refunds
• Customer asks you for money back
• You can argue, but…
– It’s (probably) not worth your time
– It harms your reputation
– They have chargebacks
• You pay back full price
– But no additional fees
• Easy interface at payment processor
From Code to Product Lecture 5 — Selling Products — Slide 57 gidgreen.com/course
58. Subscription retention
• Active churn
– Try to intercept
– Ask why afterwards
• Passive churn
– Card failed / expired
– Notify and request renewal
– Special offers
• Expect average 1—3 years
• Acquisition > Retention cost (generally)
From Code to Product Lecture 5 — Selling Products — Slide 58 gidgreen.com/course
59. PCI DSS compliance
From Code to Product Lecture 5 — Selling Products — Slide 59 gidgreen.com/course
60. Customer support
• Money = obligation
– Threat of chargebacks
• Pre-sales enquiries
• Email + phone is best
• Respond within 1 working day
• Really read / listen
– Speak their language
• Never get angry
From Code to Product Lecture 5 — Selling Products — Slide 60 gidgreen.com/course
61. Bitcoin: The solution?
From Code to Product Lecture 5 — Selling Products — Slide 61 gidgreen.com/course
Pros Cons
Extremely low cost Very limited support
Irreversible Exchange rate fluctuations
Pseudonymous 10 min confirmation delay
Universally available Government interference?
Rapid settlement Easy to steal (like cash)
Decentralized Accounting uncertainty