This document summarizes key points from a lecture on marketing. It discusses traditional marketing methods like trade shows, email blasts and advertising. It then covers inbound marketing techniques such as search engine optimization, blogging, social media and viral marketing. The document provides tips for an effective website including landing pages, features lists and call-to-action buttons. Finally, it discusses best practices for copywriting like using short sentences, emphasis and avoiding overly promotional language.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
The document outlines the schedule and curriculum project for a workshop on digital media topics including product management, data journalism, coding, drones, VR/360 video, and emerging trends. Participants will develop a curriculum prototype and plan on one topic to present on the last day, and discuss challenges in offering this type of course. The curriculum project section provides details on creating a curriculum plan to incorporate the topic into a course module.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document summarizes a lecture on user interface principles. It covers topics like vision, cognition, memory, action, and emotion as they relate to designing interfaces. Specific principles discussed include proximity, similarity, continuity, symmetry, structure, prominence, sequence, clutter, minimalism, affordances, mental models, metaphors, and direct manipulation. The goal is to design intuitive interfaces that are easy for users to understand and interact with.
This document discusses the process of developing products for startups. It explains that startups have very different priorities than established companies, as startups focus on finding product-market fit and avoiding running out of resources before achieving success. The document outlines the stages a startup goes through, from coming up with an initial idea, to building a minimum viable product to test with users, to iterating based on collected data and potentially pivoting the concept. It emphasizes that the goal of early product development is to learn quickly through real-world use and testing, rather than perfecting the product up front.
This document summarizes a lecture on search engines. It discusses the history of search engines like Google, Yahoo and Bing. It covers how search engines work by crawling websites, indexing pages and serving search results. Key factors that affect search engine rankings are discussed like on-page elements like titles, links and metadata as well as off-page elements like backlinks. The document provides an overview of the search engine results page and global search market shares.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
The document outlines the schedule and curriculum project for a workshop on digital media topics including product management, data journalism, coding, drones, VR/360 video, and emerging trends. Participants will develop a curriculum prototype and plan on one topic to present on the last day, and discuss challenges in offering this type of course. The curriculum project section provides details on creating a curriculum plan to incorporate the topic into a course module.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document summarizes a lecture on user interface principles. It covers topics like vision, cognition, memory, action, and emotion as they relate to designing interfaces. Specific principles discussed include proximity, similarity, continuity, symmetry, structure, prominence, sequence, clutter, minimalism, affordances, mental models, metaphors, and direct manipulation. The goal is to design intuitive interfaces that are easy for users to understand and interact with.
This document discusses the process of developing products for startups. It explains that startups have very different priorities than established companies, as startups focus on finding product-market fit and avoiding running out of resources before achieving success. The document outlines the stages a startup goes through, from coming up with an initial idea, to building a minimum viable product to test with users, to iterating based on collected data and potentially pivoting the concept. It emphasizes that the goal of early product development is to learn quickly through real-world use and testing, rather than perfecting the product up front.
This document summarizes a lecture on search engines. It discusses the history of search engines like Google, Yahoo and Bing. It covers how search engines work by crawling websites, indexing pages and serving search results. Key factors that affect search engine rankings are discussed like on-page elements like titles, links and metadata as well as off-page elements like backlinks. The document provides an overview of the search engine results page and global search market shares.
The Software Entrepreneurship Process 2013gidgreen
This document summarizes a lecture on the process of developing products for startups. It discusses key differences between established companies and startups, including that startups have no existing product or customers. The lecture covers important startup concepts like minimum viable products, collecting customer feedback, iterating based on data, and potentially pivoting the business model or product based on learnings. It emphasizes the need for startups to get outside the building to collect real customer data that can be used to guide the product development process.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
Introduction to Software Products and Startups 2013gidgreen
This document outlines the slides and content for a lecture on software products. The lecture covers topics like defining what a product is, the different layers that make up a product, major software platforms, and the typical activities of a startup. It also discusses how to think about customers as people with emotional and irrational traits, and the goals founders often have when starting a company. The lecture aims to teach attendees how to develop a software idea into a successful product.
Introduction to Software Products and Startupsgidgreen
The document is a slide deck for a lecture on software products. It discusses how to develop a successful software product by understanding people and their needs/behaviors. It covers topics like the layers of a product, major software platforms, what startups do, founder goals, and external resources. The overall goal is to teach how to turn an idea/technology into a product that delights users and becomes a profitable business.
The document is a lecture on selling products that discusses various payment models like one-time purchases, subscriptions, and pay-as-you-go. It covers pricing strategies like setting an optimal price point, customer segmentation, and justifying high prices. It also discusses payment methods like credit cards, PayPal, app stores, and invoicing. Finally, it outlines common problems like fraud, chargebacks, refunds, and the need for good customer support. The overall document provides an overview of concepts and strategies for monetizing digital products and services.
This document provides an overview of key topics for converting website visitors into leads, including:
- Understanding the sales funnel and how to map goals and key performance indicators to different funnel stages like reach, act, convert, and engage.
- Using Google Analytics to track visitor behavior, set up goals and funnels, and measure conversions.
- The importance of landing pages for focusing visitors on a specific call to action. Anatomy of effective landing pages includes headlines, content, images/videos, calls to action, and design elements.
- Additional topics covered include building mailing lists, lead magnets and forms, drip marketing, segmenting and nurturing leads.
Here are the steps:
1. Open your web browser and go to Google.com.
2. Search for "Sony headphones" including the brand name.
3. Look at the ads displayed on the right side of the results page. Do any of the ads match the product you searched for? If so, which company is advertising?
4. Click on one of the matching ads and observe where it takes you. Does the landing page seem relevant to your search query?
5. Return to the Google results page using the browser's back button. Look through the organic or natural search results. Do any of the top results seem especially relevant to your search terms?
6. This exercise demonstrates
The document provides tips for e-commerce success, including embracing e-tailing to turn showrooming into an opportunity. It recommends getting creative when starting a business, such as leveraging videos. It also advises focusing on authentic content, responsive design for mobile, and listening to customer feedback to improve experience and drive sales. Unifying online and retail experiences can help combat showrooming instead of fearing it.
Home Design Digital Marketing Conference Tips for E-commerce SuccessCraig Vodnik
Tips for e-commerce success for the home design digital marketing conference in Atlanta.
* Low cost ways to start your new business. Bootstrapping made easy.
* How to drive more traffic to your site with authentic content
* Tips for using search engines and social media to target qualified buyers
* Embracing e-tailing for online success. Turn showrooming on its head.
* How to create a top-notch customer experience that drives sales
Discovering, creating and communicating your product valueEkoInnovationCentre
This document discusses leveraging innovation and technology to solve problems in Africa. It covers the key stages of the innovation process:
1) Discovery - Understanding customer needs and problems through research. Examples include mobile payment solutions, medical supply delivery, and space travel.
2) Creation - Developing solutions through ideation, prototyping, and testing. This involves research and development, creating minimum viable products, and pilot testing.
3) Communication - Marketing the solution to customers through strategies like word of mouth, social media, and traditional advertising. Key aspects discussed include defining the value proposition through a business model canvas and achieving product-market fit.
This document summarizes key points from a lecture on analytics. It discusses why analytics are important to quantify success and make scientific decisions. Good analytics should be simple, relevant, unambiguous and actionable. Key metrics include acquisition, activation, retention, referral and revenue (AARRR). The document also covers website metrics like traffic sources, popular pages and conversions. It discusses optimization testing and competitive intelligence gathering.
The Importance of Product Validation by RetailMeNot Dir. of PMProduct School
Product vision and strategy are key components to empowering teams to act with any meaningful degree of autonomy. But is an inspiring vision and an intentional product strategy enough to guarantee success?
Any Product Manager worth her salt knows that product validation is critical to building a successful product. And yet, product validation may be one of the hardest things you'll ever do in your career. During her talk, Laura shared insights on a product validation framework that will help Product Managers avoid the most common hypothesis pitfalls, learn more about their customers, and improve and refine their ideas along the way.
Guidelines: Building A Successful StartupMario Ramadan
The following presentation delivers the lessons learned from startup failures and provides a few case studies and a list of guidelines for entrepreneurs on how to maximize their returns on investment and failure.
This document discusses chapter 9 of a marketing textbook. It covers new product development strategies and the product lifecycle. The key points are:
1. New product development involves finding ideas, screening concepts, testing products, and commercializing. Many new products fail due to poor development processes.
2. The product lifecycle has five stages: development, introduction, growth, maturity, and decline. Marketing strategies must change as products move through each stage.
3. In the introduction stage, marketing builds awareness among early adopters. In growth, marketing expands distribution and builds mass market interest. In maturity, marketing focuses on brand loyalty as competition increases.
This document discusses the process of developing new market offerings and products. It covers the challenges companies face in new product development, including organizational structures used and the main stages of development. The stages include idea generation, screening, concept development and testing, marketing strategy development, and development to commercialization. Key aspects of managing the development process at each stage are also outlined.
2013-11-05 The Network Is Your Customer - Euclid Tech PresentationDavid Rogers
The document discusses strategies for companies to thrive in the digital age by focusing on customer networks rather than traditional broadcast models. It outlines five key strategies to inspire customer advocacy and participation: access, engage, customize, connect, and collaborate. These strategies involve providing services, experiences and communications that are accessible everywhere and always on, becoming a source of valued content, making offerings adaptable, connecting to customer conversations, and inviting customers to help build the enterprise. The focus on customer networks recognizes that the world has changed from mass markets to more individualized connections.
Implementing Marketing Analytics Business PracticesSenturus
Learn how to use technology to improve your ability to measure and implement direct marketing campaigns for greater impact and ROI.
Topics include:
• Why measurement is critical to successful direct marketing campaigns
• Common mistakes in determining what to measure
• Solutions for developing a direct marketing analysis maturity model
• Determining where your organization falls within the direct marketing analysis maturity model
• How to improve your direct marketing results
See a demonstration of how to use technology to achieve true closed loop marketing that measures from touch to sale.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Innovation Pioneers Tank Meeting 22 May 2013: GamificationRené Heunen
The document summarizes a meeting on gamification held by Innovation Pioneers. It discusses using points and rewards to improve meeting quality and share ideas. The vision is to build innovation capabilities through networking. The goal is to spread knowledge and tools to enable greater innovation effectiveness. Gamification concepts were presented for a fictional burger chain called Pioneering Burgers to engage customers, improve employee performance and health/wellness. CGI's approach to gamification involves defining objectives, behaviors, players and activity cycles to include fun and choose appropriate tools. Successful gamification provides effective social engagement loops.
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
Building Enterprise Products in 2021 by Google Product LeaderProduct School
Key Takeaways:
-Customer Problems and User Problems are different
-Your stakeholder management skills matter more than ever
-Develop your industry knowledge and specialization
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
The Software Entrepreneurship Process 2013gidgreen
This document summarizes a lecture on the process of developing products for startups. It discusses key differences between established companies and startups, including that startups have no existing product or customers. The lecture covers important startup concepts like minimum viable products, collecting customer feedback, iterating based on data, and potentially pivoting the business model or product based on learnings. It emphasizes the need for startups to get outside the building to collect real customer data that can be used to guide the product development process.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
Introduction to Software Products and Startups 2013gidgreen
This document outlines the slides and content for a lecture on software products. The lecture covers topics like defining what a product is, the different layers that make up a product, major software platforms, and the typical activities of a startup. It also discusses how to think about customers as people with emotional and irrational traits, and the goals founders often have when starting a company. The lecture aims to teach attendees how to develop a software idea into a successful product.
Introduction to Software Products and Startupsgidgreen
The document is a slide deck for a lecture on software products. It discusses how to develop a successful software product by understanding people and their needs/behaviors. It covers topics like the layers of a product, major software platforms, what startups do, founder goals, and external resources. The overall goal is to teach how to turn an idea/technology into a product that delights users and becomes a profitable business.
The document is a lecture on selling products that discusses various payment models like one-time purchases, subscriptions, and pay-as-you-go. It covers pricing strategies like setting an optimal price point, customer segmentation, and justifying high prices. It also discusses payment methods like credit cards, PayPal, app stores, and invoicing. Finally, it outlines common problems like fraud, chargebacks, refunds, and the need for good customer support. The overall document provides an overview of concepts and strategies for monetizing digital products and services.
This document provides an overview of key topics for converting website visitors into leads, including:
- Understanding the sales funnel and how to map goals and key performance indicators to different funnel stages like reach, act, convert, and engage.
- Using Google Analytics to track visitor behavior, set up goals and funnels, and measure conversions.
- The importance of landing pages for focusing visitors on a specific call to action. Anatomy of effective landing pages includes headlines, content, images/videos, calls to action, and design elements.
- Additional topics covered include building mailing lists, lead magnets and forms, drip marketing, segmenting and nurturing leads.
Here are the steps:
1. Open your web browser and go to Google.com.
2. Search for "Sony headphones" including the brand name.
3. Look at the ads displayed on the right side of the results page. Do any of the ads match the product you searched for? If so, which company is advertising?
4. Click on one of the matching ads and observe where it takes you. Does the landing page seem relevant to your search query?
5. Return to the Google results page using the browser's back button. Look through the organic or natural search results. Do any of the top results seem especially relevant to your search terms?
6. This exercise demonstrates
The document provides tips for e-commerce success, including embracing e-tailing to turn showrooming into an opportunity. It recommends getting creative when starting a business, such as leveraging videos. It also advises focusing on authentic content, responsive design for mobile, and listening to customer feedback to improve experience and drive sales. Unifying online and retail experiences can help combat showrooming instead of fearing it.
Home Design Digital Marketing Conference Tips for E-commerce SuccessCraig Vodnik
Tips for e-commerce success for the home design digital marketing conference in Atlanta.
* Low cost ways to start your new business. Bootstrapping made easy.
* How to drive more traffic to your site with authentic content
* Tips for using search engines and social media to target qualified buyers
* Embracing e-tailing for online success. Turn showrooming on its head.
* How to create a top-notch customer experience that drives sales
Discovering, creating and communicating your product valueEkoInnovationCentre
This document discusses leveraging innovation and technology to solve problems in Africa. It covers the key stages of the innovation process:
1) Discovery - Understanding customer needs and problems through research. Examples include mobile payment solutions, medical supply delivery, and space travel.
2) Creation - Developing solutions through ideation, prototyping, and testing. This involves research and development, creating minimum viable products, and pilot testing.
3) Communication - Marketing the solution to customers through strategies like word of mouth, social media, and traditional advertising. Key aspects discussed include defining the value proposition through a business model canvas and achieving product-market fit.
This document summarizes key points from a lecture on analytics. It discusses why analytics are important to quantify success and make scientific decisions. Good analytics should be simple, relevant, unambiguous and actionable. Key metrics include acquisition, activation, retention, referral and revenue (AARRR). The document also covers website metrics like traffic sources, popular pages and conversions. It discusses optimization testing and competitive intelligence gathering.
The Importance of Product Validation by RetailMeNot Dir. of PMProduct School
Product vision and strategy are key components to empowering teams to act with any meaningful degree of autonomy. But is an inspiring vision and an intentional product strategy enough to guarantee success?
Any Product Manager worth her salt knows that product validation is critical to building a successful product. And yet, product validation may be one of the hardest things you'll ever do in your career. During her talk, Laura shared insights on a product validation framework that will help Product Managers avoid the most common hypothesis pitfalls, learn more about their customers, and improve and refine their ideas along the way.
Guidelines: Building A Successful StartupMario Ramadan
The following presentation delivers the lessons learned from startup failures and provides a few case studies and a list of guidelines for entrepreneurs on how to maximize their returns on investment and failure.
This document discusses chapter 9 of a marketing textbook. It covers new product development strategies and the product lifecycle. The key points are:
1. New product development involves finding ideas, screening concepts, testing products, and commercializing. Many new products fail due to poor development processes.
2. The product lifecycle has five stages: development, introduction, growth, maturity, and decline. Marketing strategies must change as products move through each stage.
3. In the introduction stage, marketing builds awareness among early adopters. In growth, marketing expands distribution and builds mass market interest. In maturity, marketing focuses on brand loyalty as competition increases.
This document discusses the process of developing new market offerings and products. It covers the challenges companies face in new product development, including organizational structures used and the main stages of development. The stages include idea generation, screening, concept development and testing, marketing strategy development, and development to commercialization. Key aspects of managing the development process at each stage are also outlined.
2013-11-05 The Network Is Your Customer - Euclid Tech PresentationDavid Rogers
The document discusses strategies for companies to thrive in the digital age by focusing on customer networks rather than traditional broadcast models. It outlines five key strategies to inspire customer advocacy and participation: access, engage, customize, connect, and collaborate. These strategies involve providing services, experiences and communications that are accessible everywhere and always on, becoming a source of valued content, making offerings adaptable, connecting to customer conversations, and inviting customers to help build the enterprise. The focus on customer networks recognizes that the world has changed from mass markets to more individualized connections.
Implementing Marketing Analytics Business PracticesSenturus
Learn how to use technology to improve your ability to measure and implement direct marketing campaigns for greater impact and ROI.
Topics include:
• Why measurement is critical to successful direct marketing campaigns
• Common mistakes in determining what to measure
• Solutions for developing a direct marketing analysis maturity model
• Determining where your organization falls within the direct marketing analysis maturity model
• How to improve your direct marketing results
See a demonstration of how to use technology to achieve true closed loop marketing that measures from touch to sale.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Innovation Pioneers Tank Meeting 22 May 2013: GamificationRené Heunen
The document summarizes a meeting on gamification held by Innovation Pioneers. It discusses using points and rewards to improve meeting quality and share ideas. The vision is to build innovation capabilities through networking. The goal is to spread knowledge and tools to enable greater innovation effectiveness. Gamification concepts were presented for a fictional burger chain called Pioneering Burgers to engage customers, improve employee performance and health/wellness. CGI's approach to gamification involves defining objectives, behaviors, players and activity cycles to include fun and choose appropriate tools. Successful gamification provides effective social engagement loops.
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
Building Enterprise Products in 2021 by Google Product LeaderProduct School
Key Takeaways:
-Customer Problems and User Problems are different
-Your stakeholder management skills matter more than ever
-Develop your industry knowledge and specialization
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
This document summarizes key points from a lecture on analytics and optimization. It discusses why analytics are important to quantify success, enable scientific decisions, and avoid relying on opinions. Good analytics should be simple, relevant, unambiguous, and actionable. Website metrics that were covered include traffic sources, popular pages, funnels, and A/B testing. Optimization techniques like multivariate testing were also discussed. The lecture also touched on competitive intelligence, surveys, and analytics tools.
This document summarizes a lecture on web API design. The lecture covers topics such as REST, data formats like JSON and XML, security using authentication and signing, maintenance through versioning and monitoring, and documentation. It provides examples of RESTful URLs and HTTP methods. The goal is to educate developers on best practices for designing web APIs.
This document summarizes a lecture on user interface design. It discusses the UI design process, including understanding users, defining entities and properties, sketching interfaces, and designing key workflows. It provides examples of UI patterns for user registration, search, and presents mockups for a birthday reminder website. The lecture emphasizes designing for specific user needs, testing designs through feedback, and prioritizing functionality over visual design initially.
This document outlines principles for user interface design from a lecture on the topic. It discusses concepts like vision, cognition, memory, action, and emotion. For vision, it covers principles such as proximity, similarity, continuity, symmetry, and figure/ground perception. For cognition, it discusses mental models, metaphors, and reducing unnecessary burdens. For memory, it discusses short-term and long-term memory as well as context, instructions, and consistency. For action, it discusses goals, evaluation, information scent, direct manipulation, and common actions. Finally, it discusses emotional concepts like waiting times, time limits, and avoiding insults.
This document summarizes a lecture on search engine visibility and optimization. It discusses the history of major search engines like Google, Yahoo, and Bing. It also covers topics like how search engines work by crawling, indexing and searching web pages; important on-page and off-page factors that influence search rankings; and best practices and recommendations for search engine optimization. Key metrics on search engine usage are presented, such as Google's dominance in global search and more people clicking on organic than paid search results.
The document discusses localization for global software and websites. It covers topics like countries and languages, character sets, Unicode, text localization, and outsourcing translation. Specifically, it provides information on localization challenges like different character sets, the benefits of Unicode as a global character set, techniques for localizing text like using translation IDs instead of hardcoding text, and considerations for outsourcing translation like preparing assets and choosing a translation provider.
The document summarizes key points from a lecture on user interface design. It discusses the importance of designing interfaces with the user in mind and outlines the user research, information architecture, and design processes. Examples of common UI patterns like registration, search, and navigation are provided along with tips for visual design and prototyping.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
2. Definition
“Marketing is the activity, set of
institutions, and processes for
creating, communicating, delivering,
and exchanging offerings that have
value for customers, clients, partners,
and society at large.”
— American Marketing Association
From Code to Product Lecture 9 — Marketing — Slide 2 gidgreen.com/course
3. Lecture 9
• The marketing problem
• Inbound marketing
• Viral marketing
• Your website
• Copywriting
From Code to Product Lecture 9 — Marketing — Slide 3 gidgreen.com/course
4. Traditional marketing
• Trade shows
• Hosted events
• Email blasts
• Cold calling
• Advertising
• Public relations
From Code to Product Lecture 9 — Marketing — Slide 4 gidgreen.com/course
5. Trade shows
http://www.exhibitionnews.co.uk/featuredetails/102/research-volatile-times
✘ Cost
✘ Time
✘ Not for niches
✘ Far from purchase
From Code to Product Lecture 9 — Marketing — Slide 5 gidgreen.com/course
6. Email blasts
http://www.siteadvisor.com/sites/eharmony.com/msgpage
From Code to Product Lecture 9 — Marketing — Slide 6 gidgreen.com/course
13. Lecture 9
• The marketing problem
• Inbound marketing
• Viral marketing
• Your website
• Copywriting
From Code to Product Lecture 9 — Marketing — Slide 13 gidgreen.com/course
14. Inbound marketing
“Any marketing tactic that relies on
earning people’s interest instead of buying
it.” — Wikipedia
“Instead of driving their message into a
crowd over and over again like a
sledgehammer, they attract highly qualified
customers to their business like a magnet.”
— Rick Burnes, Hubspot Blog
From Code to Product Lecture 9 — Marketing — Slide 14 gidgreen.com/course
22. Twitter tweets
• Status updates
• Links to blog
• Support (public)
• But think about it…
From Code to Product Lecture 9 — Marketing — Slide 22 gidgreen.com/course
23. Widgets
From Code to Product Lecture 9 — Marketing — Slide 23 gidgreen.com/course
24. Banners
From Code to Product Lecture 9 — Marketing — Slide 24 gidgreen.com/course
29. Videos
From Code to Product Lecture 9 — Marketing — Slide 29 gidgreen.com/course
30. And crazy stuff…
From Code to Product Lecture 9 — Marketing — Slide 30 gidgreen.com/course
31. Lecture 9
• The marketing problem
• Inbound marketing
• Viral marketing
• Your website
• Copywriting
From Code to Product Lecture 9 — Marketing — Slide 31 gidgreen.com/course
32. Viral marketing
“A method of product promotion that
relies on getting customers to market
an idea, product, or service on their
own by telling their friends about it,
usually by e-mail.”
— Oxford English Dictionary
From Code to Product Lecture 9 — Marketing — Slide 32 gidgreen.com/course
33. Measuring virality
Viral coefficient =
[number of people who registered
this month as a direct result of
the activity of people who
registered last month]
÷
[number of people who registered
last month]
From Code to Product Lecture 9 — Marketing — Slide 33 gidgreen.com/course
34. Small changes, big effects
0.99
1.01
Registrations
1.05
1.1
Month
From Code to Product Lecture 9 — Marketing — Slide 34 gidgreen.com/course
35. Redefining viral marketing
“Any method of product promotion which
has a viral coefficient > 1.0
• For a user action of genuine value
• Measured for a time period which is short
enough for the company to survive
• Sustainable for long enough for the
company to reach much of its market.”
— Me
From Code to Product Lecture 9 — Marketing — Slide 35 gidgreen.com/course
44. And of course videos…
From Code to Product Lecture 9 — Marketing — Slide 44 gidgreen.com/course
45. How it looks
From Code to Product Lecture 9 — Marketing — Slide 45 gidgreen.com/course
46. The opposite of viral
• Requires many users to work
– But no motivation for early sharing
• Think smaller
– Start within niche
– Fake early users
– Spread from there
• Or: value for first user
– del.icio.us
From Code to Product Lecture 9 — Marketing — Slide 46 gidgreen.com/course
47. Lecture 9
• The marketing problem
• Inbound marketing
• Viral marketing
• Your website
• Copywriting
From Code to Product Lecture 9 — Marketing — Slide 47 gidgreen.com/course
48. Your home page must…
• Appear quickly
• Explain what you do You have 5
– Make it big! seconds!
• Provide a call to action
– Make it prominent!
• Highlight key benefit(s)
• Provide navigation
From Code to Product Lecture 9 — Marketing — Slide 48 gidgreen.com/course
49. Good home pages
From Code to Product Lecture 9 — Marketing — Slide 49 gidgreen.com/course
50. Good home pages
From Code to Product Lecture 9 — Marketing — Slide 50 gidgreen.com/course
51. Good home pages
From Code to Product Lecture 9 — Marketing — Slide 51 gidgreen.com/course