This document summarizes a lecture on search engines. It discusses the history of search engines like Google, Yahoo and Bing. It covers how search engines work by crawling websites, indexing pages and serving search results. Key factors that affect search engine rankings are discussed like on-page elements like titles, links and metadata as well as off-page elements like backlinks. The document provides an overview of the search engine results page and global search market shares.
This document summarizes a lecture on search engine visibility and optimization. It discusses the history of major search engines like Google, Yahoo, and Bing. It also covers topics like how search engines work by crawling, indexing and searching web pages; important on-page and off-page factors that influence search rankings; and best practices and recommendations for search engine optimization. Key metrics on search engine usage are presented, such as Google's dominance in global search and more people clicking on organic than paid search results.
This document discusses the process of developing products for startups. It explains that startups have very different priorities than established companies, as startups focus on finding product-market fit and avoiding running out of resources before achieving success. The document outlines the stages a startup goes through, from coming up with an initial idea, to building a minimum viable product to test with users, to iterating based on collected data and potentially pivoting the concept. It emphasizes that the goal of early product development is to learn quickly through real-world use and testing, rather than perfecting the product up front.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes key points from a lecture on analytics. It discusses why analytics are important to quantify success and make scientific decisions. Good analytics should be simple, relevant, unambiguous and actionable. Key metrics include acquisition, activation, retention, referral and revenue (AARRR). The document also covers website metrics like traffic sources, popular pages and conversions. It discusses optimization testing and competitive intelligence gathering.
This document summarizes key points from a lecture on marketing. It discusses traditional marketing methods like trade shows, email blasts and advertising. It then covers inbound marketing techniques such as search engine optimization, blogging, social media and viral marketing. The document provides tips for an effective website including landing pages, features lists and call-to-action buttons. Finally, it discusses best practices for copywriting like using short sentences, emphasis and avoiding overly promotional language.
This document summarizes a lecture on user interface principles. It covers topics like vision, cognition, memory, action, and emotion as they relate to designing interfaces. Specific principles discussed include proximity, similarity, continuity, symmetry, structure, prominence, sequence, clutter, minimalism, affordances, mental models, metaphors, and direct manipulation. The goal is to design intuitive interfaces that are easy for users to understand and interact with.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
This document summarizes a lecture on search engine visibility and optimization. It discusses the history of major search engines like Google, Yahoo, and Bing. It also covers topics like how search engines work by crawling, indexing and searching web pages; important on-page and off-page factors that influence search rankings; and best practices and recommendations for search engine optimization. Key metrics on search engine usage are presented, such as Google's dominance in global search and more people clicking on organic than paid search results.
This document discusses the process of developing products for startups. It explains that startups have very different priorities than established companies, as startups focus on finding product-market fit and avoiding running out of resources before achieving success. The document outlines the stages a startup goes through, from coming up with an initial idea, to building a minimum viable product to test with users, to iterating based on collected data and potentially pivoting the concept. It emphasizes that the goal of early product development is to learn quickly through real-world use and testing, rather than perfecting the product up front.
The document outlines key topics from a marketing lecture, including definitions of marketing, traditional marketing tactics like trade shows and email blasts, inbound marketing techniques, viral marketing, optimizing a company website, and best practices for copywriting. Inbound marketing focuses on attracting customers through content like blogs, social media, and opt-in email rather than paid advertising. Viral marketing aims to create user sharing through valuable and engaging content with a viral coefficient above 1. The website and copywriting sections provide tips for clear and direct messaging on the homepage, landing pages, and throughout the site.
This document summarizes key points from a lecture on analytics. It discusses why analytics are important to quantify success and make scientific decisions. Good analytics should be simple, relevant, unambiguous and actionable. Key metrics include acquisition, activation, retention, referral and revenue (AARRR). The document also covers website metrics like traffic sources, popular pages and conversions. It discusses optimization testing and competitive intelligence gathering.
This document summarizes key points from a lecture on marketing. It discusses traditional marketing methods like trade shows, email blasts and advertising. It then covers inbound marketing techniques such as search engine optimization, blogging, social media and viral marketing. The document provides tips for an effective website including landing pages, features lists and call-to-action buttons. Finally, it discusses best practices for copywriting like using short sentences, emphasis and avoiding overly promotional language.
This document summarizes a lecture on user interface principles. It covers topics like vision, cognition, memory, action, and emotion as they relate to designing interfaces. Specific principles discussed include proximity, similarity, continuity, symmetry, structure, prominence, sequence, clutter, minimalism, affordances, mental models, metaphors, and direct manipulation. The goal is to design intuitive interfaces that are easy for users to understand and interact with.
This document summarizes a lecture on selling products, including various payment models, pricing strategies, and payment methods. It discusses one-time purchases, subscriptions, and pay-as-you-go models, as well as freemium strategies like time-limited, feature-limited, and capacity-limited free versions. It also covers determining optimal prices through analyzing demand curves, using multiple price points through customer segmentation, and other pricing techniques. Finally, it briefly outlines major credit card payment networks.
This document appears to be a series of slides from an online course about digital advertising and monetization. It covers several key topics:
- An overview of how digital advertising has grown significantly compared to traditional media, with the majority of online ad spending now going towards search and display ads.
- Details on how online advertising works, including the roles of ad networks and real-time bidding. It also outlines different targeting techniques like geography, demographics, behavior, and context.
- Explanations of various pricing models for online ads, such as cost-per-impression, cost-per-click, and cost-per-action models. It provides examples of how revenue is calculated under each model
What is the current status quo of the Semantic Web as first mentioned by Tim Berners Lee in 2001?
Not only 10 blue links can drive you traffic anymore, Google has added many so called Knowlegde cards and panels to answer the specific informational need of their users. Sounds complicated, but it isn’t. If you ask for information, Google will try to answer it within the result pages.
I'll share my research from a theoretical point of view through exploring patents and papers, and actual testing cases in the live indices of Google. Getting your site listed as the source of an Answer Card can result in an increase of CTR as much as 16%. How to get listed? Come join my session and I'll shine some light on the factors that come into play when optimizing for Google's Knowledge graph.
This document summarizes key points from a lecture on analytics and optimization. It discusses why analytics are important to quantify success, enable scientific decisions, and avoid relying on opinions. Good analytics should be simple, relevant, unambiguous, and actionable. Website metrics that were covered include traffic sources, popular pages, funnels, and A/B testing. Optimization techniques like multivariate testing were also discussed. The lecture also touched on competitive intelligence, surveys, and analytics tools.
The document discusses GS1 Digital, a new GS1 standard for communicating product information like GTIN and attributes in a computer-readable format online. GS1 Digital will improve online product search accuracy and allow aggregation of third-party reviews. It benefits consumers through better search results and businesses through increased sales and lower costs. While support for GS1 Digital is growing, more participation is needed from manufacturers and search engines. The presented work on Oliot also utilizes GS1 infrastructure to identify and track objects online and extends GS1 standards for IoT applications.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
The document discusses strategies for optimizing websites to improve search engine rankings. It outlines the importance of search engines and provides tips for search engine optimization including keyword research, optimizing content and metadata, using search engine friendly programming, and gaining high-quality incoming links from other sites. A case study example shows how one company improved its search engine rankings and increased traffic and leads through implementing an SEO strategy.
This document discusses SEO performance monitoring and metrics. It provides an overview of key SEO concepts like what SEO is, how it works by optimizing keyword and content, technical architecture, and popularity factors. It also outlines important metrics to measure like organic traffic, engagement, conversions, page load times, link popularity, click through rates, keyword rankings, and pages indexed. Measurement tools discussed include Google Analytics, Webmaster Tools, and Brightedge for monitoring SEO performance.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
International SEO: Optimizing Your Site for a Global MarketplaceConductor
Simon Lesser, CEO, Dragon Metrics at C3 2018
It's a big world out there, and the US is only less than 10% of the world's total internet users. A killer global SEO strategy is crucial for success in the global marketplace, but international SEO brings its own set of unique challenges.We'll dive deep into the top regional search engines like Baidu, Yandex, and Naver, learning about differences in the algorithm, SERP, and how to optimize for each one. Then, we'll focus on the top tips and considerations for optimizing your site for international audiences and non-Google search engines.
Conversionista : Conversion manager course - Stockholm 20 march 2013Craig Sullivan
The agenda covers various topics related to conversion optimization and user experience including recommended tools, project styles, analytics tips, best practices, and opportunities for site reviews. Key learning points from 6 years of optimization experience will also be discussed. The session will be led by an experienced director of optimization with past experience at several large companies.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
This document provides an introduction to digital marketing and search engine optimization (SEO). It outlines the differences between traditional and digital marketing, then discusses various digital marketing channels like websites, SEO, social media, email marketing, and analytics. The document delves into the specifics of SEO, explaining how search engines work, on-page and off-page optimization strategies, keyword research, link building, and technical SEO best practices. It emphasizes the importance of high-quality, targeted content and links to improve search engine rankings.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.
This document discusses SEO (search engine optimization) for Drupal websites. It begins with an overview of SEO and the SEO process, noting it is a long-term strategy versus paid search. The document then notes Drupal 7 and 8 cores include only basic SEO features. It outlines several modules that can be installed to improve SEO, such as for XML sitemaps, URL structures, title and meta tags. It stresses SEO should be considered from the start of website development for best results. In conclusion, SEO requires expertise and an evolving understanding of techniques.
What is Digital Marketing | Digital Marketing Healthcare Industry | Digital M...Kotla Ranjith Kumar Reddy
Digital marketing involves promoting brands and products through electronic media like the internet and mobile phones. It includes search engine optimization, social media marketing, email marketing, affiliate marketing, and online reputation management. Key aspects of digital marketing are optimizing websites for search engines, social media promotion through platforms like Facebook and Twitter, and email marketing to current and potential customers.
The document outlines 8 rules of SEO and provides tools to help with each rule. The 8 rules are findability, indexability, accessibility, usability, linkability, shareability, trackability, and convertability. Following these rules and using the accompanying tools can help improve a website's online reputation, increase traffic, grow leads, and drive sales without a media budget. The document was written by Helen Trendell, a digital director, and provides her contact information to request copies or follow her additional online resources.
The document outlines 8 rules of SEO and provides tools to help with each rule. The 8 rules are findability, indexability, accessibility, usability, linkability, shareability, trackability, and convertability. Following these rules and using the accompanying tools can help improve a website's online reputation, increase traffic, grow leads, and drive sales without a media budget. The document was written by Helen Trendell, a digital director, and provides her contact information to request copies or follow her online for more SEO information and resources.
This document provides details about an SEO and digital marketing course offered in Godrej Garden City, India. The 10 module course covers on-page and off-page SEO techniques, keyword research, Google Analytics, link building strategies, website auditing, and more. It is offered by Mehul Panchal for a low fee and provides the latest training on tools and algorithms. Additional information is available on their website or by calling the listed phone number.
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
What is the current status quo of the Semantic Web as first mentioned by Tim Berners Lee in 2001?
Not only 10 blue links can drive you traffic anymore, Google has added many so called Knowlegde cards and panels to answer the specific informational need of their users. Sounds complicated, but it isn’t. If you ask for information, Google will try to answer it within the result pages.
I'll share my research from a theoretical point of view through exploring patents and papers, and actual testing cases in the live indices of Google. Getting your site listed as the source of an Answer Card can result in an increase of CTR as much as 16%. How to get listed? Come join my session and I'll shine some light on the factors that come into play when optimizing for Google's Knowledge graph.
This document summarizes key points from a lecture on analytics and optimization. It discusses why analytics are important to quantify success, enable scientific decisions, and avoid relying on opinions. Good analytics should be simple, relevant, unambiguous, and actionable. Website metrics that were covered include traffic sources, popular pages, funnels, and A/B testing. Optimization techniques like multivariate testing were also discussed. The lecture also touched on competitive intelligence, surveys, and analytics tools.
The document discusses GS1 Digital, a new GS1 standard for communicating product information like GTIN and attributes in a computer-readable format online. GS1 Digital will improve online product search accuracy and allow aggregation of third-party reviews. It benefits consumers through better search results and businesses through increased sales and lower costs. While support for GS1 Digital is growing, more participation is needed from manufacturers and search engines. The presented work on Oliot also utilizes GS1 infrastructure to identify and track objects online and extends GS1 standards for IoT applications.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
The document discusses strategies for optimizing websites to improve search engine rankings. It outlines the importance of search engines and provides tips for search engine optimization including keyword research, optimizing content and metadata, using search engine friendly programming, and gaining high-quality incoming links from other sites. A case study example shows how one company improved its search engine rankings and increased traffic and leads through implementing an SEO strategy.
This document discusses SEO performance monitoring and metrics. It provides an overview of key SEO concepts like what SEO is, how it works by optimizing keyword and content, technical architecture, and popularity factors. It also outlines important metrics to measure like organic traffic, engagement, conversions, page load times, link popularity, click through rates, keyword rankings, and pages indexed. Measurement tools discussed include Google Analytics, Webmaster Tools, and Brightedge for monitoring SEO performance.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
International SEO: Optimizing Your Site for a Global MarketplaceConductor
Simon Lesser, CEO, Dragon Metrics at C3 2018
It's a big world out there, and the US is only less than 10% of the world's total internet users. A killer global SEO strategy is crucial for success in the global marketplace, but international SEO brings its own set of unique challenges.We'll dive deep into the top regional search engines like Baidu, Yandex, and Naver, learning about differences in the algorithm, SERP, and how to optimize for each one. Then, we'll focus on the top tips and considerations for optimizing your site for international audiences and non-Google search engines.
Conversionista : Conversion manager course - Stockholm 20 march 2013Craig Sullivan
The agenda covers various topics related to conversion optimization and user experience including recommended tools, project styles, analytics tips, best practices, and opportunities for site reviews. Key learning points from 6 years of optimization experience will also be discussed. The session will be led by an experienced director of optimization with past experience at several large companies.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
This document provides an introduction to digital marketing and search engine optimization (SEO). It outlines the differences between traditional and digital marketing, then discusses various digital marketing channels like websites, SEO, social media, email marketing, and analytics. The document delves into the specifics of SEO, explaining how search engines work, on-page and off-page optimization strategies, keyword research, link building, and technical SEO best practices. It emphasizes the importance of high-quality, targeted content and links to improve search engine rankings.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.
This document discusses SEO (search engine optimization) for Drupal websites. It begins with an overview of SEO and the SEO process, noting it is a long-term strategy versus paid search. The document then notes Drupal 7 and 8 cores include only basic SEO features. It outlines several modules that can be installed to improve SEO, such as for XML sitemaps, URL structures, title and meta tags. It stresses SEO should be considered from the start of website development for best results. In conclusion, SEO requires expertise and an evolving understanding of techniques.
What is Digital Marketing | Digital Marketing Healthcare Industry | Digital M...Kotla Ranjith Kumar Reddy
Digital marketing involves promoting brands and products through electronic media like the internet and mobile phones. It includes search engine optimization, social media marketing, email marketing, affiliate marketing, and online reputation management. Key aspects of digital marketing are optimizing websites for search engines, social media promotion through platforms like Facebook and Twitter, and email marketing to current and potential customers.
The document outlines 8 rules of SEO and provides tools to help with each rule. The 8 rules are findability, indexability, accessibility, usability, linkability, shareability, trackability, and convertability. Following these rules and using the accompanying tools can help improve a website's online reputation, increase traffic, grow leads, and drive sales without a media budget. The document was written by Helen Trendell, a digital director, and provides her contact information to request copies or follow her additional online resources.
The document outlines 8 rules of SEO and provides tools to help with each rule. The 8 rules are findability, indexability, accessibility, usability, linkability, shareability, trackability, and convertability. Following these rules and using the accompanying tools can help improve a website's online reputation, increase traffic, grow leads, and drive sales without a media budget. The document was written by Helen Trendell, a digital director, and provides her contact information to request copies or follow her online for more SEO information and resources.
This document provides details about an SEO and digital marketing course offered in Godrej Garden City, India. The 10 module course covers on-page and off-page SEO techniques, keyword research, Google Analytics, link building strategies, website auditing, and more. It is offered by Mehul Panchal for a low fee and provides the latest training on tools and algorithms. Additional information is available on their website or by calling the listed phone number.
The Secret Guide to Cloud Performance - Cloudlookgidgreen
1) The document presents benchmark results that compare the performance of different cloud providers and instance types across metrics like CPU, concurrency, memory, and disk performance.
2) There is significant variation in performance both between different cloud providers and instance types, and also within the same instance type over time.
3) While the cloud provides benefits like easy resizing and deployment, raw performance is generally better with dedicated hosting and benchmarks show the cloud is not always lower cost. Careful performance testing is needed to select the best instance type for each application.
Localization and Internationalization 2013gidgreen
This document summarizes a lecture on localization. It discusses countries, languages, character sets like Unicode, and text localization. It also covers outsourcing translation, and other localization considerations like numbers, dates, times, currencies, names, and addresses which can vary significantly between cultures and need to be properly localized for software.
This document summarizes a lecture on web API design. The lecture covers topics such as REST, data formats like JSON and XML, security using authentication and signing, maintenance through versioning and monitoring, and documentation. It provides examples of RESTful URLs and HTTP methods. The goal is to educate developers on best practices for designing web APIs.
This document summarizes key points from a lecture on selling advertising. It discusses the differences between traditional and digital advertising, how the online advertising market has grown significantly in recent decades, and the major advertising formats including search, display, mobile and video. It also covers targeting techniques, pricing models like cost per click and cost per acquisition, common ad sizes, and ethical issues around advertising.
The document is a lecture on selling products that discusses various payment models like one-time purchases, subscriptions, and pay-as-you-go. It covers pricing strategies like setting an optimal price point, customer segmentation, and justifying high prices. It also discusses payment methods like credit cards, PayPal, app stores, and invoicing. Finally, it outlines common problems like fraud, chargebacks, refunds, and the need for good customer support. The overall document provides an overview of concepts and strategies for monetizing digital products and services.
This document summarizes a lecture on user interface design. It discusses the UI design process, including understanding users, defining entities and properties, sketching interfaces, and designing key workflows. It provides examples of UI patterns for user registration, search, and presents mockups for a birthday reminder website. The lecture emphasizes designing for specific user needs, testing designs through feedback, and prioritizing functionality over visual design initially.
This document outlines principles for user interface design from a lecture on the topic. It discusses concepts like vision, cognition, memory, action, and emotion. For vision, it covers principles such as proximity, similarity, continuity, symmetry, and figure/ground perception. For cognition, it discusses mental models, metaphors, and reducing unnecessary burdens. For memory, it discusses short-term and long-term memory as well as context, instructions, and consistency. For action, it discusses goals, evaluation, information scent, direct manipulation, and common actions. Finally, it discusses emotional concepts like waiting times, time limits, and avoiding insults.
The Software Entrepreneurship Process 2013gidgreen
This document summarizes a lecture on the process of developing products for startups. It discusses key differences between established companies and startups, including that startups have no existing product or customers. The lecture covers important startup concepts like minimum viable products, collecting customer feedback, iterating based on data, and potentially pivoting the business model or product based on learnings. It emphasizes the need for startups to get outside the building to collect real customer data that can be used to guide the product development process.
Introduction to Software Products and Startups 2013gidgreen
This document outlines the slides and content for a lecture on software products. The lecture covers topics like defining what a product is, the different layers that make up a product, major software platforms, and the typical activities of a startup. It also discusses how to think about customers as people with emotional and irrational traits, and the goals founders often have when starting a company. The lecture aims to teach attendees how to develop a software idea into a successful product.
The document discusses localization for global software and websites. It covers topics like countries and languages, character sets, Unicode, text localization, and outsourcing translation. Specifically, it provides information on localization challenges like different character sets, the benefits of Unicode as a global character set, techniques for localizing text like using translation IDs instead of hardcoding text, and considerations for outsourcing translation like preparing assets and choosing a translation provider.
The document summarizes key points from a lecture on user interface design. It discusses the importance of designing interfaces with the user in mind and outlines the user research, information architecture, and design processes. Examples of common UI patterns like registration, search, and navigation are provided along with tips for visual design and prototyping.
Introduction to Software Products and Startupsgidgreen
The document is a slide deck for a lecture on software products. It discusses how to develop a successful software product by understanding people and their needs/behaviors. It covers topics like the layers of a product, major software platforms, what startups do, founder goals, and external resources. The overall goal is to teach how to turn an idea/technology into a product that delights users and becomes a profitable business.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
4. Lecture 8
• Introduction
• How search works
• Anatomy of HTML
• On-page factors
• Off-page factors
• PageRank
From Code to Product Lecture 8 — Search Engines — Slide 4 gidgreen.com/course
5. History of web search
• 1994 — WebCrawler — first full text
• 1994 — Yahoo — directory then portal
• 1995 — AltaVista — first big index
• 1997 — Google — link citation analysis
• 2000 — 2004 — Yahoo uses Google
• 2000 — Baidu — now leader in China
• 2006 — Microsoft Live Search
• 2009 — Bing, switched to by Yahoo
From Code to Product Lecture 8 — Search Engines — Slide 5 gidgreen.com/course
6. Importance of search
• US: 17.1B “core searches” in April 2012
– 55 per US citizen [comScore]
• 92% of online US adults use search
– 96% of college graduates
– 98% with income $75k+
• 70–80% ignore paid ads on right
– (but only 10% ignore ads on top)
• 80% of sessions begins with a search
From Code to Product Lecture 8 — Search Engines — Slide 6 gidgreen.com/course
Sources:comScore,PewInternetReport,UserCentric,PCMagazine,
http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
8. Search as traffic source
From Code to Product Lecture 8 — Search Engines — Slide 8 gidgreen.com/course
9. Global market share
From Code to Product Lecture 8 — Search Engines — Slide 9 gidgreen.com/course
Google,
81.73%
Yahoo, 6.42%
Baidu, 5.65%
Bing, 4.15% Other,
2.05%
Global
Source:May2012figuresfromhttp://www.netmarketshare.com/
10. USA market share
From Code to Product Lecture 8 — Search Engines — Slide 10 gidgreen.com/course
Google,
76.57%
Bing, 10.46%
Yahoo, 9.83%
AOL,
1.47%
Ask, 1.33%
USA
Source:May2012figuresfromhttp://www.netmarketshare.com/
11. China market share
From Code to Product Lecture 8 — Search Engines — Slide 11 gidgreen.com/course
Baidu,
78.50%
Google,
16.60%
Sougou,
2.80%
SoSo, 1.40%
Others, 0.70%
China
Source:http://chineseseoshifu.com/china-search-engine-market-share/
Also: Japan,
Czech Republic,
South Korea,
Russia,
12. Search engine results page
From Code to Product Lecture 8 — Search Engines — Slide 12 gidgreen.com/course
13. Where do people look?
From Code to Product Lecture 8 — Search Engines — Slide 13 gidgreen.com/course
14. Where do people click?
From Code to Product Lecture 8 — Search Engines — Slide 14 gidgreen.com/course
http://www.seomoz.org/blog/mission-imposserpble-
establishing-clickthrough-rates
15. Black-hat vs white-hat
From Code to Product Lecture 8 — Search Engines — Slide 15 gidgreen.com/course
Black-hat SEO White-hat SEO
Tricking Google Working with Google
Hidden keywords Prominent keywords
Cloaking for search Structured for search
Content scraping Unique content
Link spam and farms Attracting links
Short-lived boost (maybe) Long-term results
16. Google’s recommendations
From Code to Product Lecture 8 — Search Engines — Slide 16 gidgreen.com/course
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
17. Lecture 8
• Introduction
• How search works
• Anatomy of HTML
• On-page factors
• Off-page factors
• PageRank
From Code to Product Lecture 8 — Search Engines — Slide 17 gidgreen.com/course
18. How search works
• Crawling
– Finding content to index
• Indexing
– Preparing content for search
• Searching
– Showing results to user
From Code to Product Lecture 8 — Search Engines — Slide 18 gidgreen.com/course
19. Basic crawling
• Create an empty URL queue (“frontier”)
• Add one good URL, e.g. wikipedia.org
• Repeat:
– Select random URL from queue
– Retrieve content for that URL
– Add links in content to queue
– Keep track to prevent repeat visits
From Code to Product Lecture 8 — Search Engines — Slide 19 gidgreen.com/course
20. Crawling issues
• Link prioritization
• Duplicate content
– Print versions, sorting
• Infinite loops
– Database-driven sites
• Revisiting pages
• Site overloading
• Parallelization
From Code to Product Lecture 8 — Search Engines — Slide 20 gidgreen.com/course
21. Indexing
From Code to Product Lecture 8 — Search Engines — Slide 21 gidgreen.com/course
22. Indexing
From Code to Product Lecture 8 — Search Engines — Slide 22 gidgreen.com/course
23. Inverted index
From Code to Product Lecture 8 — Search Engines — Slide 23 gidgreen.com/course
https://developer.apple.com/library/mac/#documentation/userexperience/
Conceptual/SearchKitConcepts/searchKit_basics/searchKit_basics.html
24. Other indexed information
• Page metadata
• More about words
– Prominence
– Position
– Frequency
• Links between pages
– Including anchor text
• Images, etc…
From Code to Product Lecture 8 — Search Engines — Slide 24 gidgreen.com/course
25. Other formats
From Code to Product Lecture 8 — Search Engines — Slide 25 gidgreen.com/course
http://support.google.com/webmasters/bin/
answer.py?hl=en&answer=35287
Forms?
Javascript?
27. Recent Google changes
• Aug 2012: sometimes 7 results
• May 2012: knowledge graph
• Jan 2012: top heavy ads penalty
• Nov 2011: rewarding freshness
• Feb 2011: hitting content farms
• Dec 2010: social media signals
• Dec 2009: real-time search
From Code to Product Lecture 8 — Search Engines — Slide 27 gidgreen.com/course
http://www.seomoz.org/google-algorithm-change
28. Google web history (2005–2009)
From Code to Product Lecture 8 — Search Engines — Slide 28 gidgreen.com/course
29. Search + your world (2012)
From Code to Product Lecture 8 — Search Engines — Slide 29 gidgreen.com/course
http://www.ubergizmo.com/2012/01/google-now-searches-your-world/
30. Keyword research
But: consider also long tail (referrer logs)
From Code to Product Lecture 8 — Search Engines — Slide 30 gidgreen.com/course
32. Lecture 8
• Introduction
• How search works
• Anatomy of HTML
• On-page factors
• Off-page factors
• PageRank
From Code to Product Lecture 8 — Search Engines — Slide 32 gidgreen.com/course
33. HTTP protocol
GET /wiki/Hypertext_Transfer_Protocol HTTP/1.1
Host: en.wikipedia.org
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_5_8) AppleWebKit/
534.50.2 (KHTML, like Gecko) Version/5.0.6 Safari/533.22.3
Referer: http://www.rexswain.com/httpview.html
Connection: close
HTTP/1.0 200 OK
Date: Sun, 17 Jun 2012 06:05:03 GMT
Server: Apache
Cache-Control: private, s-maxage=0, max-age=0, must-revalidate
Content-Language: en
Last-Modified: Sat, 16 Jun 2012 03:14:24 GMT
Content-Length: 164814
Content-Type: text/html; charset=UTF-8
Connection: close
From Code to Product Lecture 8 — Search Engines — Slide 33 gidgreen.com/course
34. Page structure
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01
Transitional//EN" "http://www.w3.org/TR/html4/
loose.dtd">
<html lang="en">
<head>
<title>Uber List Manager</title>
</head>
<body>
<h1>Uber List Manager</h1>
<p>The world's leading & best priced list
management software.</p>
</body>
</html>
From Code to Product Lecture 8 — Search Engines — Slide 34 gidgreen.com/course
35. Key <HEAD> elements
<head>
<meta http-equiv="content-type" content="text/
html; charset=utf-8">
<link rel="stylesheet" type="text/css"
href="styles.css">
<script type="text/javascript" src=”script.js"></
script>
<title>Uber List Manager</title>
<meta name="description" content="An excellent
and well priced list management program.">
<meta name="keywords" content="lists, list
manager, uber, mailing software">
</head>
From Code to Product Lecture 8 — Search Engines — Slide 35 gidgreen.com/course
36. Key <BODY> elements
From Code to Product Lecture 8 — Search Engines — Slide 36 gidgreen.com/course
<body>
<h1>Uber List Manager</h1>
<p>The world's leading & best priced list
management software.</p>
<h2>Features</h2>
<h2>Customer stories</h2>
<img src="images/ulm.jpeg" width="320" height="240"
alt="Screenshot" title="ULM in action">
<form action="form.php" method="post">
<input type="submit" value="Submit">
</form>
<iframe src="iframe.html" width="300"
height="300"></iframe>
</body>
38. Links
From Code to Product Lecture 8 — Search Engines — Slide 38 gidgreen.com/course
Click <a href="more-information.html">here</a> for
ULM benefits and pricing.
Click for <a href="more-information.html">ULM
benefits and pricing</a>.
Click for <a href="more-information.html" title="ULM
benefits and pricing">more about ULM</A>.
Better than <a href="http://slowlists.com/"
rel="nofollow">our competitors</a>.
<a href="pricing.html"><img src="dollar-bill.jpeg"
alt="Pricing"></a>
45. URLs: good vs bad
www.really-cheap-great-mailing-list-manager.info
www.mailingmanager.com
googleblog.blogspot.com/view?
post_id=3982098§ion_id=231
googleblog.blogspot.com/2012/04/introducing-google-
drive.html
amazon.com/store/products/books/computing/internet/
seo/Eric+Edge/The%20Art%20Of%20SEO/details
amazon.com/The-Art-SEO-Eric-Edge
From Code to Product Lecture 8 — Search Engines — Slide 45 gidgreen.com/course
46. Meta descriptions
From Code to Product Lecture 8 — Search Engines — Slide 46 gidgreen.com/course
Used for display but not for ranking
Length: 150~160 characters
Avoid duplication across many pages
48. Formatting
From Code to Product Lecture 8 — Search Engines — Slide 48 gidgreen.com/course
and <b>good value</b>
and <span style="font-weight:bold;">good value</span>
and <span class="emboldened">good value</span>
and <em>good value</em>
and <strong>good value</strong>
<font size="+2>Features</font>
<big>Features</big>
<p style="font-size:24px;">Features</p>
<h2>Features<h2>
<h2 style="font-size:24px;">Features</h2>
49. Freshness and speed
• Freshness determined by:
– Date the page appeared
– Frequency of content change
– Amount of content change
– Rate of new incoming links
From Code to Product Lecture 8 — Search Engines — Slide 49 gidgreen.com/course
51. Lecture 8
• Introduction
• How search works
• Anatomy of HTML
• On-page factors
• Off-page factors
• PageRank
From Code to Product Lecture 8 — Search Engines — Slide 51 gidgreen.com/course
52. Links from external sites
• From high ranking sites
– Hard to manipulate
• From .edu or .gov
– No commercial motivation
• From topic-related sites
• From many sites
– Diversity of subject
– Different ownership / IP block
From Code to Product Lecture 8 — Search Engines — Slide 52 gidgreen.com/course
53. Links on external pages
• All-important anchor text
– First appearance counts
– Diversity of anchors
• Higher on linking page
• From core text content
– Not navigation/footers
– Image ALT text weaker
• Page has other good links
From Code to Product Lecture 8 — Search Engines — Slide 53 gidgreen.com/course
54. Power of anchors
From Code to Product Lecture 8 — Search Engines — Slide 54 gidgreen.com/course
55. Titles and URLs in anchors
Wikipedia, the free encyclopedia — 450 saves
Visit Wikipedia for more information
Recent referrers: en.wikipedia.org
http://en.wikipedia.org/wiki/Main_Page
From Code to Product Lecture 8 — Search Engines — Slide 55 gidgreen.com/course
56. Attracting links
• (Directories e.g. dmoz)
• Inbound marketing
– Great on-site content
– Post articles elsewhere
– Request reviews
• Viral marketing
– Banners + widgets
– Social network sharing
From Code to Product Lecture 8 — Search Engines — Slide 56 gidgreen.com/course
57. Link bait
From Code to Product Lecture 8 — Search Engines — Slide 57 gidgreen.com/course
60. Duplicate content
• Other sites stealing your content
• www.domain.com vs domain.com
• domain.com/ vs domain.com/index.html
• Printer-friendly versions
• URL parameters
From Code to Product Lecture 8 — Search Engines — Slide 60 gidgreen.com/course
61. robots.txt
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /tmp/
Disallow: /private/
User-agent: BadBot
Disallow: /
Sitemap: http://www.example.com/sitemap.xml
From Code to Product Lecture 8 — Search Engines — Slide 61 gidgreen.com/course
Or in <HEAD> of page:
<meta name="robots"
content="noindex">
62. XML sitemaps
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/
schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
From Code to Product Lecture 8 — Search Engines — Slide 62 gidgreen.com/course
63. Redirects and rel=canonical
From Code to Product Lecture 8 — Search Engines — Slide 63 gidgreen.com/course
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
64. Putting it all together
From Code to Product Lecture 8 — Search Engines — Slide 64 gidgreen.com/course
http://www.seomoz.org/article/search-ranking-factors#predictions
65. Lecture 8
• Introduction
• How search works
• Anatomy of HTML
• On-page factors
• Off-page factors
• PageRank
From Code to Product Lecture 8 — Search Engines — Slide 65 gidgreen.com/course
66. A random walk
From Code to Product Lecture 8 — Search Engines — Slide 66 gidgreen.com/course
A
B
C
D
E
67. Probability distribution
From Code to Product Lecture 8 — Search Engines — Slide 67 gidgreen.com/course
http://en.wikipedia.org/wiki/File:PageRanks-Example.svg
68. The maths
From Code to Product Lecture 8 — Search Engines — Slide 68 gidgreen.com/course
http://en.wikipedia.org/wiki/PageRank
69. PageRank sculpting?
From Code to Product Lecture 8 — Search Engines — Slide 69 gidgreen.com/course
http://www.seomoz.org/blog/google-says-yes-you-can-still-
sculpt-pagerank-no-you-cant-do-it-with-nofollow
70. PageRank in reality
• Domain authority signals
• Nofollow links are clicked by people
• Interval vs external links
• Paid link and link farm detection
• Removed from toolbar in 2009
From Code to Product Lecture 8 — Search Engines — Slide 70 gidgreen.com/course
https://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking#pagerank
71. Tools
From Code to Product Lecture 8 — Search Engines — Slide 71 gidgreen.com/course