15 Tips to help you sell better in English and improve your results. Consejos sobre cómo conseguir mejores resultados vendiendo en inglés

1. Selling in
English
Melton Language Services
15 Tips for
Selling
in English
Advice on how
to get better results
selling in English

2. Melton Language Services
Tip 1
Simulation, Correction,
Repeat
One of the most important
things is to practice what
you are going to do, listen
to the corrections and
repeat the same task.

3. Melton Language Services
Tip 2
Emphasis
Persuade people through emphasis or
intensifiers.
Use adverbs of intensity, i.e really, so,
extremely.

4. Melton Language Services
Tip 3
Stress key words
Stressing key words helps to persuade
people.
We usually stress adverbs, adjectives, etc.
For example:
I think you will see significant
improvement.
or
This product will really be beneficial to
your company.

5. Melton Language Services
Tip 4
Use win/win language
I think this could be mutually beneficial.
It would be in your interest to explore
this option to increase your sales.
By going with (your company/product),
you'll be able to reach new markets and
we gain a new partner. It's a win win
situation.
Win/win language allows you to show that
everyone is getting something out of this
deal.
You can use things like:

6. Melton Language Services
Tip 5
Begin sentences with
assumptive language
Obviously, as we progress, the
advantages will be evident.
Surely, offering this will interest your
end client.
Clearly, we have a proven track record
in this market.
Undoubtedly, we've illustrated our
expertise in this area.
This is a great way to plant the idea that a
choice is obvious.
For instance, you can use:

7. Melton Language Services
Tip 6
Practice active listening
This is a difficult one because you want to be prepared.
However, if you are so prepared you aren't listening to what
the client says, there's no way they are going to trust you to
help their business.
The other day I had a sales call with a company that wanted to
supply us with a service. The salesman came into the call having
made assumptions about our company as a language school.
However, as we teach more specific Business English, what he
was pitching just didn't fit us.
No problem - I explained what we do and waited for him to
change his approach. Unfortunately he didn't do that so I ended
the call. When you don't personalise the pitch, it comes off as
lazy. So when you are doing this in another language, it
becomes even more important to really listen, so you can
adjust what you are saying to the customer's needs.

8. Melton Language Services
Tip 7
Use body language
Use eye contact and an open posture to
show you are honest and receptive to
their ideas.
It's difficult to keep eye contact when
you may be trying to think of what you
want to say next. That's why Tip 1 and
Tip 6 are so important!

9. Melton Language Services
Tip 8
Give your pitch variety
and keep the attention
Make sure to change the volume and
speed of your speech.
Pause before an important point to
keep them interested. When you're
speaking in another language,
sometimes you can seem a bit robotic.

10. Melton Language Services
Tip 9
Make your target think
by using rhetorical
questions
I'm sure you already use this in pitches
in your own language. However it's
worth mentioning and pointing out this
technique.
"Why would this benefit you?"
(PAUSE) Answer your own question
That pause should be no longer than
one beat. Otherwise your audience is
left thinking, "Oh no...does he/she
expect us to respond?"

11. Melton Language Services
Tip 10
Use Persuasive Words
and Statements as
Triggers
We would be fully available/prepared to
meet those deadlines.
Save time by implementing our user-
friendly app in just 3 minutes.
We would be open to renegotiating the
terms after 6 months.
Avoid the hassles of shipping after Brexit
by putting our offer in place now.
Studies have shown that certain vocabulary
triggers us to react in certain ways. So
think about the emotion you want to
create.
Some examples are:

12. Melton Language Services
Tip 11
Gauging interest
Would this be of interest?
Would you be interested by getting this
product at the same price with this add-on?
Would you consider allowing us to analyze
this further?
Could you be tempted by a different price
point?
It's important to know where you stand. You
can do this by asking questions to gauge
their interest and see if you are on the right
track.
For example:

13. Melton Language Services
Tip 12
Take away worries and
concerns
Let me reassure you, we are aware of the
time constraints and will do our utmost to
help you meet the deadline.
We understand your concerns and are
prepared to give you a 30-day free trial so
you can see for yourself how much time
you'll save.
You don’t need to worry about the
compatibility of our software with your
current system. It's been tested.
Everyone wants to feel better about what
actions they are taking.
Use language of reassurance:

14. Melton Language Services
Tip 13
Use certainty
of speech
It’s certain that this will increase
productivity.
It’s clear that by utilizing the product
your sales are going to grow more
rapidly.
Without a doubt, we've seen our customers
increase the speed of their deliverables by
20%.
There’s no doubt that by implementing our
software you'll speed up your response
time.
If you are sure of yourself, they'll be
confident in working with you.
To give this certainty, you can use language
like:

15. Melton Language Services
Tip 14
Know your product
Of course you know your product in your
native tongue, but do you know how to say it
in English?
Record yourself giving a pitch in your first
language. Listen to it and make notes on
which words and expressions you're not sure
about in English. Look them up and then
record yourself giving the pitch in English.
After listening back, do you hear any
discrepancies? How was your intonation? Did
you stumble when trying to remember
certain words or expressions?

16. Melton Language Services
Tip 15
Plan for different
outcomes
I understand you're not in the market for
_______ right now. Please keep us in mind
if the situation changes.
Thank you for getting back to us. (email) I
hope we can collaborate in the future.
What are you going to say if they say no?
How do you politely leave the door open for
future collaboration?
If you don't have these kinds of expressions
planned, it can throw you in the moment.

17. Melton Language Services
In
Conclusion
We hope you have found some
useful language to use when
you are selling! The key
takeaway is that preparation
will always give you the best
results. At Melton Language
Services, we try to give you the
tools you need so that you can
do what you do best, just in
English.

18. Melton Language Services
What our clients say about us on Google Reviews:
Melton Language Services
applies to learning the
language, by far, the most
useful methodology I have
ever received in the 35
years that I have been
learning English. Escape
from the classic way of
learning grammar based on
filling in the gaps, with
super dynamic and
participatory classes,
which allow you to
advance a lot in group
work, and in
communication and
comprehension skills.
TOTALLY RECOMMENDED
- Pablo M.
Professionally, I have received
English classes for years and
have found that with Melton
Language Services, I have
improved my speaking ability.
The classes are interesting, fun
and appropriate for a work
environment. Congratulations
on making the English classes so
useful!
- Pilar Z.
Well-established company,
very professional, and has
an extremely high work
ethic. Absolutely
recommended.
-Antonio C.
I've done various courses
with Melton Language
Services and all of them
have been an incredible
experience. They have a
team of native teachers who
adapt to the needs of each
student, making sure you
learn and can work with the
language in a fun and
dynamic way. 100%
Recommended.
-Beatriz A.
Get in touch:
Melton Language Services
https://www.meltonlanguageservices.com
enquiries@meltonlanguageservices.com