The document discusses how to craft an effective cover letter by strategically using language. It emphasizes that cover letters should tell a story that engages the reader and demonstrates why the applicant is the best fit. The organization BestResumeHelp.com helps applicants harness the power of language in their cover letters to communicate their qualifications and unique value. They ensure cover letters are tailored to each position, keep the reader interested, use the right tone, and include relevant keywords to increase the chances of making it past applicant tracking systems.