The people make the party and no one likes an empty, mediocre event. But people are busy and they also procrastinate. Why should they come to your event and why should they get their ticket right now? In this talk, the audience of 1000+ people learned how to get the right people to pay, register and attend their events using by using urgency & specificity and by getting personal and persuasive. In this talk attendees learned how to: - Gently nudge and poke your prospects. - Fight against procrastinators using urgency. And then some more of it. - Get personal, specific and persuasive in your marketing through email, social, paid and partners.

1. MARKETING TIPS
TO PACK THE HOUSE

7. OPPORTUNITY
Delight
Disappoint

9. Disappoint
Delight
+1000
-1000
# of
aDendees

10. Disappoint
Delight
+1000
-1000
# of
aDendees

11. An event IS a product

12. Gather some smart
peeps
1

13. 2venue
contentspeakers
networking
wifi
food
videos
aNerparOes
& all
the liDle details
swag

14. What’s the
value?
What does
everyone
else do?
What are
the pain
points?
3

15. Optimize Steal Solve
3

17. Disappoint
Delight
+1000
-1000
# of
aDendees

18. OPPORTUNITY
Delight
Disappoint

19. Bore
OPPORTUNITY
Delight

20. PACK THE
HOUSE

21. TO GET AN
AUDIENCE

22. YOU NEED TO
NURTURE YOUR
AUDIENCE

24. 56%

25. KEEP ME
IN THE
LOOP
GET MY
TICKET

26. KEEP ME
IN THE
LOOP
GET MY
TICKET

27. 595% more emails | 7% more revenue
KEEP ME
IN THE
LOOP
GET MY
TICKET

36. CREATE
URGENCY

40. “This offer won’t last long!”

41. “Space is limited!”
“This offer won’t last long!”

42. “Get em while they last!”
“Space is limited!”
“This offer won’t last long!”

43. “Limited Time Offer!”
“Get em while they last!”
“Space is limited!”
“This offer won’t last long!”

44. “Limited Time Offer!”
“Get em while they last!”
“Space is limited!”
“Seats are selling fast!!”
“This offer won’t last long!”

45. I DON’T
BELIEVE YOU!

46. BE SPECIFIC

47. BE SPECIFIC
Oli’s not impressed

48. 3 Ways You Can Get
More Specific in Under
2 Minutes and 45
Seconds.

50. Explain the time
involved, to reduce
“effort” anxiety

54. 1. QUANTIFY

55. 2. EMPHASIZE

56. 3. ILLUSTRATE

57. Stef! You’re
not being SPECIFIC!

58. THE SMART MARKETER’S
CHECKLIST FOR URGENCY &
SPECIFICITY

59. THE SMART MARKETER’S
CHECKLIST FOR URGENCY &
SPECIFICITY
That’s Corey. He loves check-lists!

60. ILLUSTRATEQUANTIFY
TIME LEFT
Hours, days, minutes
QUANTITY LEFT
ILLUSTRATE
ICONS & SYMBOLS
Countdown 8mer
Emojis
SUBJECT LINE
HEADLINE
PROXIMITY TO CTA
REPEAT IT. REPEAT IT
Underline | Bold
USE ALL CAPS
EMPHASIZE

61. BE HUMAN

65. OOPS
EMAIL

66. REGULAR
OL’ EMAIL
OOPS
EMAIL

67. REGULAR
OL’ EMAIL
OOPS
EMAILOPEN RATE26.1% Open Rate
5.2% Click Rate
71.3% Open Rate
23.1% Click Rate

68. REGULAR
OL’ EMAIL
OOPS
EMAILOPEN RATE 273% Open Rate
444% Click Rate

69. 1. BE PROMPT
But don’t rush it

70. 2. USE HUMOR

72. Hi <<First Name>>!

75. 3. OWN UP TO IT

76. 4. ONE APOLOGY
It’s not too late
now to say sorry!

77. 4. ONE APOLOGY
I’m sorry.
Sorry about that.
Sorry!

78. 5. GIVE A DEEPER
DISCOUNT

83. “CLICKS ARE
HUMANS”
- Wil Reynolds

84. 75.1%
OPEN RATE

85. 72+
RESPONSES

86. 1.5% (ISH)
SALES

87. A TON OF
FEEDBACK

88. EMAIL
AUTOMATIONGMAIL
21

89. 1 TO MANY1 TO 1
21

90. OPPORTUNITY
Delight
Disappoint

91. Thank you!