The document discusses the importance of self-service data preparation in enhancing data-driven marketing, highlighting the significant impact of bad data quality on businesses. It introduces Talend Data Preparation as a solution that allows users to efficiently create and manage clean data for marketing purposes. Additionally, it presents the time-saving benefits for analysts and emphasizes the need for accessible data governance in marketing operations.

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©2015 Talend Inc
Unleashing Data Driven Marketing
with Self-Service Data Preparation

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Connecting the Data-Driven Enterprise
Data-Driven companies…
· 23 times greater customer acquisition
· 6 times greater customer retention
· 19 times more profitability
McKinsey’s DataMatics 2013 Survey - Using customer analytics to boost corporate performance

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But there’s a data gap
Of contact Data
Is inaccurate
Personal records compromised
in the US since 2005
Annual financial impact
of bad data quality per org
25%
Don’t have the data for
personalizing content
Of contact Data
had at least 1 change
in past 12 months
71%
Sources: Sirius Decision, Integrate, Experian, Privacy Clearinghouse,
Target Marketing, Forbes insights, Chiefmartec.com, Emarketer
534M
14M$947
Marketing apps,
across 43 categories
54%
Variety
Velocity
Veracity Quality
Completeness Control

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Efficiency
Gap
80%
time
wasted on
prep
Empowerment
Gap
70%
users don’t
have access to
the data
6079
average files
with ‘salary’
Governance
Gap
The last mile of data driven marketing has many roadblocks
Sources : Harvard Business Review, PWC, Gartner, Skyhigh Networks

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Introducing Talend Data Preparation
Create clean and valuable data in
minutes, not hours
Self-service data cleansing for
anyone
Empower business and IT towards
faster business insights

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
4h?

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
10 à 15’

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
Less than 1mn

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From Do It Yourself to managed self-service
Loosely coupled Self Service Data Pareparation and Enterprise Class Data Integration

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Product Editions
Free Desktop Talend Data Preparation
• Single User and desktop based
• Fully functional data prep capabilities
• File Import/export
• Limited by desktop resource
• Do it Yourself data prep
• Multi user with role based security
• Advanced data prep
• Extreme scalability and sampling
• Fully integrated with Talend Data Fabric
• Self-Service with control and governance

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Product Edition
Free Desktop
Q2 2016Available today as a
free downbload
Talend Data Preparation

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Self-service Data Preparation meets Data Driven
Marketing
ROI des campagnes, leads attribution…
Standardize
and certify
Self Service
Analytics
Enrich
« ad-hoc »
Integration
Marketo, Salesforce, Oracle, Adobe…
Données de contacts, de référence… Data ingestion and enrichment
360° view

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Reconciling IT with Marketing Operations
Self-Service
Data Prep
Established
Governance and
operations at scale
Trusted and ready to
consume data sources
Automate and
operationalize
Marketing
IT

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Data Prep
Cutting the time to insight for business analyst
“With a dedicated Data Preparation solution,
78% of analysts reduced time spent on data prep ;
24% by more than half”

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Spec Develop Analyze Develop Analyze Develop Analyze
Without :
Cutting the time to delivery for Data Driven Martech
2Wks 3Wks 1Wk 1Wk2Wks 2Wks 1Wk
12 weeks
Business IT
With :
1Wk
5 weeks, 3 days
1Wk 1Wk 1Wk1Wk 1Wk

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Your data driven experience start today
http://fr.talend.com/products/data-preparation
Discover the
videos
Download the
Free Desktop
Follow the Getting
Started Guide
- Introduction
- Datasets and data discovery
- Data preparation and Recipes
- Download the installer
- Click on the installer
- Launch the application
- Download the intercative PDF
- Follow the guide
- Now, you are the data hero!
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©2015 Talend Inc
Unleashing Data Driven
Marketing with Self-Service
Data Preparation