1. Self Publishing
Using Lulu.com
Cindy Selensky Foster
November 2007

2. Publishing Example
• 300 page book
• 6” x 9” Landscape
• Color Cover
• B&W pages
• “Perfect Bound”
• 150 sheets of paper
• Price Comparison
• 1 Copy
• 10 Copies
• Turn-around time?
• Distribution Cost?

3. Publishing House
• 1-10 copies not an option
• Minimum copies 100-250, some as
high as 1000 copies 1st run
• Publishing cost author’s responsibility
• Distribution costs ???
• Turnaround – 3 months or longer

4. Do It Yourself
• Electronic File or Manuscript
• Computer
• Printer or scanner
• Paper
• Lots of Ink
• Paper Cutter
• Stapler
• Cost ????
• Turnaround ???
• Distribution – ?? hand delivery, USPS, UPS

5. Ancestry Press
• Electronic file
• Submit via website
• Hard leatherette cover – 2 line stamped title
• Currently maximum 100 pages
• 1 (100 pg) copy - $59.95
• 10 copies - $506.52
• Turnaround – 2-3 weeks
• Distribution – by Ancestry.com

6. FedExKinkos*
• Electronic file or manuscript
• Submit via website or deliver to store
• Comb or coil binding w/clear plastic cover
• “Perfect Bound” not available
• 1 copy - $28.26 (includes tax)
• 10 copies - $202.58 (includes tax)
• Turnaround - 1-3 days
• Distribution – ?? hand delivery, USPS, UPS
*Price Quote 11/3/07

7. www.Lulu.com
• Electronic file
• Submit via website
• Multiple binding options
• Color Cover, B&W pages
• 1 copy - $15.54 (includes tax, shipping)
• 10 copies - $125.67
• Turnaround – 7-10 days
• Distribution – Lulu.com

8. Cost Comparison
Copies FedExKinkos Lulu.com Savings
1 27.74 15.54 56%
10 197.38 125.67 63%

9. About Lulu
• Privately held RTP company, launched 2002
• Web based
• Not a publisher
• Allows creators to publish text and multimedia
1.2 million registered users
• 15,000 new registrations/week
• Receives more than 3M unique visitors/month
• Offers > 235,000 titles
• Publish > 4K new titles/week
• Creators earned million in royalties

10. 10 Steps to Publishing With Lulu
1. Create an Lulu account
2. Select Dimensions and Binding
3. Download template & Write book
4. Publish! Upload Book
5. Download & Examine Book
6. Make any changes (repeat steps 4, 5)
7. Design or Select Cover design
8. Determine distribution, set royalty
9. Marketing – set up
10. Collect quarterly royalty checks

11. www.lulu.com

12. 1. Create an Lulu account
https://www.lulu.com/register.php

13. 2. Select Dimensions and Binding
http://www.lulu.com/en/help/book_faqs#paperback_printspecs

14. Paper Details
http://www.lulu.com/en/help/book_faqs#paperback_printspecs

15. 3. Download Template & Write Book
http://www.lulu.com/en/help/book_faqs#paperback_printspecs

16. 4. Publish! Upload Book
http://www.lulu.com/en/products/

27. 5. Download & Examine Book

30. 6. Make Document Changes

31. 7. Design or Select Cover Design

32. Cover Options:
Themes

33. Cover Options:
Background and Pictures

42. 8. Determine Distribution, Set Royalty

44. 9. Marketing - Distribution

45. Optionally: Purchase ISBN
http://www.lulu.com/en/help/isbn_faq#isbn_benefit
http://www.lulu.com/en/help/distribution_faq#distro_requirements
• You cannot change the title.
• You cannot change the binding type.
• You cannot change the trim size.
• You cannot change the interior color.
• Adding, removing or moving text
• Adding or removing chapters or an index
• Changing the sequence of chapters
• Dramatically changing your cover design
Adding, removing or moving text

46. Amazon.com

47. WorldCat.org
http://www.worldcat.org/oclc/70945364&referer=brief_results

48. Google Book Search

49. 10. Collect Quarterly Royalty Checks
$☺

50. Additional Lulu Publishing Options
• e-Books
• Brochure
• Calendar
• CD/DVD
• Artwork
• Digital Media
• Photo Book

51. Question?
Cindy Selensky Foster
cindyfoster@nc.rr.com