Project Gino
  final report
Product   Price




Promo     Place
Product
Product


  This is not the product
Product


  This is not the product   This is the product
Product
Product
Product
Product   Price




Promo     Place
Price
Price
Price




        $65
Price
Price


• Publisher   problem

  • Xlibris

  • Lulu

  • Blurb

  • Amazon     / Booksurge
Price


• Publisher   problem        • Product   problem

  • Xlibris                    • Too   many pages

  • Lulu     ...
Price
Price



• Consider   short e-books
Price



• Consider   short e-books

• 10   recipes for $5
Price



• Consider    short e-books

• 10   recipes for $5

• Sell   direct as PDF’s
Product   Price




Promo     Place
Place
Place

 Online direct
Place

 Online direct   Online distribution*
Place

 Online direct   Online distribution*   Local
Place

                Chains   Independents




  Book stores
Product   Price




Promo     Place
Promotion
Promotion

            Cooking Demos




  Local
Promotion

            Cooking Demos




  Local
Promotion

            Online
Promotion

            Online
Promotion




The new model
Promotion




The new model
250
million
users
1,000,000,000
photos
 each month
Promotion
Promotion
Promotion




            How do I keep up?
Promotion

Message discipline

                 Blog   F-Book   Tweet   Forum   Goog
    Mon
    Tues
   Wed
   Thurs
    ...
Summar y
Summar y


• You   are the product
Summar y


• You   are the product

• Make   your book cheaper
Summar y


• You   are the product

• Make   your book cheaper

• Go    where the customers are
Summar y


• You   are the product

• Make   your book cheaper

• Go    where the customers are

• Develop   a method to y...
mkt.571 - Chef Gino Final Presentation
mkt.571 - Chef Gino Final Presentation
mkt.571 - Chef Gino Final Presentation
mkt.571 - Chef Gino Final Presentation
mkt.571 - Chef Gino Final Presentation
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mkt.571 - Chef Gino Final Presentation

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Final presentation of interactive class project for marketing 571, Summer/Fall 2009

Published in: Education, Business, Travel
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  • mkt.571 - Chef Gino Final Presentation

    1. 1. Project Gino final report
    2. 2. Product Price Promo Place
    3. 3. Product
    4. 4. Product This is not the product
    5. 5. Product This is not the product This is the product
    6. 6. Product
    7. 7. Product
    8. 8. Product
    9. 9. Product Price Promo Place
    10. 10. Price
    11. 11. Price
    12. 12. Price $65
    13. 13. Price
    14. 14. Price • Publisher problem • Xlibris • Lulu • Blurb • Amazon / Booksurge
    15. 15. Price • Publisher problem • Product problem • Xlibris • Too many pages • Lulu • Binding • Blurb • Pictures • Amazon / Booksurge • Recipes / pages
    16. 16. Price
    17. 17. Price • Consider short e-books
    18. 18. Price • Consider short e-books • 10 recipes for $5
    19. 19. Price • Consider short e-books • 10 recipes for $5 • Sell direct as PDF’s
    20. 20. Product Price Promo Place
    21. 21. Place
    22. 22. Place Online direct
    23. 23. Place Online direct Online distribution*
    24. 24. Place Online direct Online distribution* Local
    25. 25. Place Chains Independents Book stores
    26. 26. Product Price Promo Place
    27. 27. Promotion
    28. 28. Promotion Cooking Demos Local
    29. 29. Promotion Cooking Demos Local
    30. 30. Promotion Online
    31. 31. Promotion Online
    32. 32. Promotion The new model
    33. 33. Promotion The new model
    34. 34. 250 million users
    35. 35. 1,000,000,000 photos each month
    36. 36. Promotion
    37. 37. Promotion
    38. 38. Promotion How do I keep up?
    39. 39. Promotion Message discipline Blog F-Book Tweet Forum Goog Mon Tues Wed Thurs Fri Sat Sun
    40. 40. Summar y
    41. 41. Summar y • You are the product
    42. 42. Summar y • You are the product • Make your book cheaper
    43. 43. Summar y • You are the product • Make your book cheaper • Go where the customers are
    44. 44. Summar y • You are the product • Make your book cheaper • Go where the customers are • Develop a method to your madness

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