19. PURPOSES OF TWIN SCREENING
Almost 11m claim to dual screen each month
28% of online adults have dual screened in the past
20. WHY DO WE WIN SCREEN?
% interested in doing activities related to their favourite programmes
Entering competitions to win prizes 35%
Searching for information on the programme e.g. the cast, the music, the scheduling 29%
Watching additional video content e.g. behind the scenes videos or extra scenes 23%
Reading features about the programme, such as interviews with the stars 21%
Reading what other viewers think about the programme 20%
Providing my own thoughts e.g. commenting on a forum or blog 13%
Playing related games 12%
Sharing extra content or information about the programmes with my friends 9%
Posting content from the official website to my social network profile 8%
Chatting with other viewers online during the programme itself 6%
None of these 37%
22. RULE 3
• Serious players are essential
• The serious players know how to do
transmedia
• They will self-organise and will lead
the Social media conversation
• They will be niche in the beginning but
probably majority in the end
