Segmentation of buggati veyron
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Buggati Veyron uses a niche strategy to target a small demographic segment of high-income individuals in Western countries interested in luxury sports cars, focusing on being a prominent brand for an elite class rather than competing in the broader automotive market.
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Target Market, Pillurs, Marketing Mix, Perceptuonal Map, Marketing Strategy, Placement, Luxury Marketing inside.
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Mercedes-Benz segments the market based on geography (targeting metro cities), psychographics (targeting those wanting to show high class status), demographics (targeting middle-aged, high-income individuals), and behaviors (targeting those wanting quality and service for special occasions). It uses niche marketing to target the rich. Mercedes-Benz's positioning connects deeply with customers to command premium prices and position the brand as representing elegance through attitude.
Presentation on V12 Engine
A V12 engine has 12 cylinders arranged in two banks of six cylinders each, usually set at a 60° angle. It provides even firing and power delivery twice as often as an inline-6 cylinder engine. V12 engines were originally used in aircraft and luxury cars but increased complexity made them less common. They are still used in high-performance sports cars and for their smooth operation in applications like large diesel engines and tanks.
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Presentation THoM'STER Class 2015 - Brand Management
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Segmentation of buggati veyron
- 1. Segmentation of buggati veyron
- 2. Segmentation Buggati is a luxury sport car brand for high elite class only Buggati veyron uses focus or niche strategy aimed at being a big fish in a small pond instead of being a small fish in a big pond.
- 3. Segmentation Variables Demographic Segmentation High level of Income Geographic segmentation Western countries –France, London,USA,Germany Psychographic segmentation Sports activities and interests