Recognizing an ethical issue
Outline
 Introduction
 Honesty

 Fairness
 Integrity
Introduction
 Business decisions involves unsettled

dilemma
 Ethical issue are situations that require
negotiation before a decision is made
Honesty
 Refers to truthfulness
 Li , Yi and Ren by Confucius

 Dishonesty may occur because of economic ,
performance objective
Fairness
 The quality of being just ,equitable and

impartial
 Equality, reciprocity and optimization leads
to fairness
Integrity
 Refers to being whole , sound and in

unimpaired condition
 An uncompromising adherence to ethical
values in an organization
 Makes every business component effective
and efficient

Recognizing an ethical issue