SeenPay is a third-party online payment system developed by an executive team to address problems with e-commerce and consumer-to-consumer transactions in Asia. It aims to provide a secure payment solution for online marketplaces and private sellers across Asia by holding funds in escrow until buyers have inspected items and release payments to sellers. SeenPay's features are designed to protect both buyers and sellers by allowing inspection of items, quality checks, and dispute resolution, while establishing trust in online transactions through profile and review systems. The startup sees significant potential to expand in Southeast Asia's large e-commerce market as online and mobile purchasing increases in the region.

1. SeenPay.netseen it then pay
Executive Team: Huy Le,
Jimmy Vo, Cheryl Fong, Quan Huynh, Thien Le

3. Online Retailers
Why Craigslist, Amazon and Ebay are not so successful
in the Asian market?

4. Current C2C Consumer Problems
& E-Commerce in Asia
• Consumer fraud, privacy and security concerns.
• Asian consumer’s behavior is hands on inspection or
purchasing.
• Asian consumer choose to trade within living area (city,
town, province).
• Asian consumers find it hard to trust online
websites/platforms.
• No standard return policy or terms & conditions.

5. • The best solution for the E-Commerce (B2C, C2C).
• Provides a safe and secured payment system.
• Protects both the Buyer & Seller.
• Different from other current third-party payment system.
• User Friendly and simple Web/Mobile process.
SeenPay, the solution

6. What is SeenPay?
SeenPay is a third-party online payment system
acts as an acquirer to protect the buyer and seller
when trading items through Online Retail
Marketplaces or individual/private traders, C2C
market. (Amazon, Lazada, 5giay, etc.)

7. SeenPay’s Mission
1. To be the most secured payment solution in Asia for
online shopping or trading regardless where the buyer
or the Seller is located.
2. Promoting the sales for used items , and to help new
and emerging Sellers to establish a trustable brand
image.
3. SeenPay evolves the way people trade by providing
purchasing confidence over a more Secured User
Friendly platform.
SeenPay, Seen it then pay.

8. SeenPay
RELEASE $
to Seller
Hold - Check - Release/Return
System
SeenPay
HOLD $
from Buyer
Buyer or
SeenPay
CHECK the
item
SeenPay
RETURN $
to Buyer when
Seller receives
item back
if
U.S Patent, Huy Le

9. Buyer
How does SeenPay work ?
SeenPay
Account
Linked from
Marketplace
SeenPay
Buyer send money
to SeenPay
• SeenPay receive money
and notify seller to ship
the item to Buyer.
• SeenPay still hold the
money
Seller
SeenPay
Buyer
SeenPay
SeenPay
Seller
$
Buyer
• Buyer receive the item
and check to see if it is
satisfied or not
• We have our Special
Policy which protect
the Seller & Item
Seller Buyer
$
Buyer
SeenPay
Satisfied
Unsatisfied
• Buyer is satisfied: Login to SeenPay
account on Mobile/Web to inform
SeenPay, then we will release money
to Seller
• Buyer is unsatisfied: Login to SeenPay
account on Mobile/Web to inform
SeenPay, then ship item back to
Seller. Seller receive and check the
item, inform SeenPay on their account.
SeenPay returns money to Buyer.
Read first
Money:
Item:
$
HOLD CHECK
RELEASE/RETURN

10. Buyer Protection
The money value of the
product is placed in
escrow with SeenPay.
Meeting SeenPay’s Terms &
Conditions, Buyer will get Full
Refund.
Money is placed back into
Buyer’s account.
Buyer acts as determinant
for whether the Seller
receives the money from
SeenPay. (based on the
quality and usability of the
product)
Preventing fraudulent
scams or poor quality
control by the seller.

11. Seller Protection
Returned items are quality
checked by SeenPay.
Ensuring that it can be resold. Checked items are
send back to Seller.
Seller may lodge quality
disputes.
Buyer not meeting Terms and
Conditions results in Seller
gaining a percentage or the
entire amount of money in
escrow.
Prevents misuse of products
received by Buyer with the intent
on returning.

12. SeenPay Features
• SeenPay’s policy to protect seller & buyer
• SeenPay Account is linked with your credit/debit card or
bank account.
• SeenPay Account can be filled by SeenPay prepaid card
• Dual Accounts chat interface
• Customized payment policy between SeenPay Accounts
• SeenPay account’s profiles will have consumer reviews
and star ratings.

13. Best payment solution for Asia
Market
Asian Consumers prefer to physically touch and
see the item before proceeding to the transaction
process.
Seenpay establishes the concept of a brick and
mortar store onto the online marketplace.

14. South East Asia Market (ASEAN)
205 million internet users, and counting.

15. Spotlight on Asia’s
C2C & E-Commerce Market
• Largest Regional Market in 2 years since 2014.
• Asia E-Commerce Market Value (525.2 billion)
> North America (482.6 billion)
• Nearly 42% internet users from whole of Asia.
• Asia’s goods purchasing via mobile device
higher than 26% of Global average.

16. E-Commerce Potential in Asia

17. Indian Market (Long-term)
Market Research Needed
Potential Market Targets
Vietnam Market (Launch 2017)
Currently Researching
ASEAN Countries
Malaysia, Cambodia, Laos, .. etc. (Long-term)
Market Research Needed

18. Name Occupation School Major
Huy Le Undergrad student U of New
Hampshire
Finance & IT
Jimmy Vo Tech Support
Engineer
EMC Corporation
Hopkinton, MA
Quan. H Undergrad student BHCC Graphic Design
Cheryl Fong Undergrad student U of New
Hampshire
Computer Science
Thien Quang Le Undergrad student U of New South
Wales, AUS
Information System
Binh Duc Nguyen PWC associate U of New
Hampshire, Alumni
Finance
Prof. Rob Tischer Economics
Professor
U of New
Hampshire
Project’s advisor
SeenPay Team