Dreamforce is a Salesforce user conference that will take place from September 18-21, 2012 in San Francisco. The agenda includes keynotes, breakout sessions on topics like social enterprise, marketing, and sales, and an expo with partners. Popular sessions will focus on productivity tools like Chatter and dashboards. Over 65,000 people from various roles in companies are expected to attend. Tips are provided on making the most of Dreamforce, and things to do in San Francisco during the event.

1. Dreamforce 2012
September 18-21, 2012
Moscone & Downtown SF
Scott Carruth
Customer Success
August 2012

6. The Dreamforce Plaza

7. Dreamforce & Red Hot Chili Peppers

8. DF12 Draft Agenda-at-a-Glance Rosh Hashanah
Sundown Sun, Sep 16 – Tue, Sep 18
Day 0 Day 1 Day 2 Day 3
Tuesday, September 18 Wednesday, September 19 Thursday, September 20 Friday, September 21
9:00am – 10:00am 9:00am – 11:00am
Community Kick off (Marriott) Social Enterprise Keynote 9:00am – 10:00am Sales Work 8:30am – 9:30am
9:00am – 10:30am w/Marc Benioff & Special Guests Breakout s 10 Keynote 1 Keynote 5 Breakouts 15
Foundation Kick off (Marriott)
10:00am – 11:30am 11:00am – 12:00pm 10:30am – 11:30am Developer 10:00am – 11:00am
Service
AppExchange Partner Keynote Dedicated Expo Time Breakouts 11 Breakouts 16 10:00am –
Exec Summit
Keynote 2 Keynote 6
(Moscone South) 1:00pm
11:00am – 12:00pm 12:00pm – 1:00pm 12:00pm – 1:00pm 11:30am – 12:30pm Tony
Platform Data.com Robbins
Breakouts 1 Breakouts 6 Breakouts 12 Breakouts 17
Exec Summit
Government Keynote 3 Keynote 7
Exec Summit
Panel
12:00am – 1:30pm 1:30pm – 2:30pm TBD 1:30pm – 2:30pm 1:00pm – 2:00pm
Marketing Chatter
Cloud Alliance Partner Keynote Breakouts 7 Breakouts 13 Breakouts 18
Keynote 4 Keynote 8
(Moscone South)
12:30pm – 1:30pm 3:00pm – 4:00pm Richard 3:00pm – 4:00pm Conference Concludes
Breakouts 2 Breakouts 8 Branson Breakouts 14
fireside chat
2:00pm – 3:00pm 4:30pm – 5:30pm 5:00pm – 6:00pm
Breakouts 3 Breakouts 9 Keynote conversation w/Colin Powell & Jeff Immelt
New to Dreamforce (Moscone South)
3:30pm – 4:30pm 6:30pm – 10:00pm 7:00pm – 1:00am
Breakouts 4 Dreamforce Gala Partner Reception & Cloud Crawl
New to Dreamforce (Moscone South)
5:00pm – 6:00pm 7:00pm – 11:00pm
Breakouts 5 UCSF Benefit Concert
SMB Kickoff Session (Location TBD)
6:00pm – 8:00pm
Welcome Reception (Expo Open)
Expo Hours (24 hours)
2:00pm – 8:00pm 11:00am – 5:00pm 9:00am – 4:00pm 9:00am – 2:00pm

9. How Dreamforce delivers the Social Enterprise
• Social Enterprise White Boarding Sessions
• Hands on Trainings across all product lines
• 650 sessions packed with information on creating your social enterprise
• Explore Social Enterprise transformations in the Salesforce campground
• Hear from innovators in your industry about their Social Enterprise
transformation

10. Popular/Relevant sessions
 Driving Customer Loyalty with Chatter and Force.com
 Hands-on Training: Enforce Data Quality
 Hands-on Training: Drive Sales Productivity with Reports and
Dashboards
 What Works and What Doesn’t in Online Marketing
 Lightning Round: Chatter Use Cases for Sales Enablement
 How Salesforce Uses Chatter to Make Every Dept Social
 Usability Ninjas: Building a Foundation for Success
 Training: Empower your User Army
 10 Proven Adoption Tactics: What’s in it for Me?

11. Who Attends? Not just for Admins anymore

12. Popular/Relevant sessions
 Delivering Innovation at the Speed of Salesforce
 How to Set your Social Media Priorities
 Speed Date our Mobile Apps
 Creating a Collaborative Culture
 Secrets of the Big Guns: Sales Leadership Panel
 Sales Process Best Practices: The Art and Science of
Forecasting Sales
 Social Sales Revolution: 7 Best Practices You Need to Know
 Harness the Power of Gamification to Drive Sales Reps
 Five Killer Reports that Every Sales Leader Needs

13. Tips from a Dreamforce Veteran
 Prior to Dreamforce
– Write down questions you want to get answered
– Use Agenda Builder to register for sessions
– Identify Partners in the Cloud Expo you would like to visit
 During Dreamforce
– Charge your phone prior (low signal strength)
– Get to Sessions and Keynotes Early. It’s really crowded!!
– Talk to as many other customers as possible
– Make a “To do when I get back” List
– Split up
– Wear comfortable shoes
 After Dreamforce
– Become a Hero!

14. What Else to do in San Francisco
 Giants – Playing at home vs. Rockies and Padres
 www.citypass.com/price/sanfrancisco.html - cable car
day pass with guides
 Famous Places:
– Fisherman’s Warf
– Alcatraz
– Golden Gate Park
– Chinatown
 Buena Vista Café – home of the original Irish Coffee
(2765 Hyde St.)

15. Dreamforce New Dreamforce App
20 Weeks
Demo