Seeing is Believing: The use of information graphics and visualisation for presenting scientific data and information

•

2 likes•485 views

Ray Poynter

Marketing

The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media Partner
Festival Supporters
• Q – Research Software
• CreaMetrix Research
• TapestryWorks
• Keen as Mustard
• CrowdLab
• L&E Research
• Schlesinger Associates
• Focus Forums
• eCGlobal Solutions
• Revelation

Will Stahl-Timmins, University of Exeter, UK
Festival of NewMR 2013 - Main Stage

Will Stahl-Timmins, University of Exeter, UK
Festival of NewMR 2013 - Main Stage
Q & A
Will Stahl-Timmins
University of Exeter
Ray Poynter
Vision Critical University

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

AI-powered interviewing: Best practices from Yasna

Ray Poynter

This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as: - How optimistic are insight professionals? - What are they most positive about? - What are their main worries? Ray will present the latest findings in the context of the two waves from 2023. Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events. We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem. In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis. Access the event recording via NewMR.org/Play-Again

Sudden Death of Beliefs

Ray Poynter

Presented by Daniel Fazekas, Bakomo Social. Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics. By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation, and access the recording, visit NewMR.org/Play-Again

Uncovering Consumers’ Hidden Narratives

Ray Poynter

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again.

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions. This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

Research Thinking in the age of AI

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

Presented by Karine Pepin. An enormous amount of time and resources are devoted to improving data quality in survey research. The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate. While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content. With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process. During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale. Access the presentation recording via NewMR.org/Play-Again

Viewers also liked

Curso: Redes y comunicaciones II: 02 CaaS, NaaS

Jack Daniel Cáceres Meza

Sangue bom matriz

Roberto Rabat Chame

Zero conditional

Sriosm23

Standar operasional prosedur vitamin a nifas

yusup firmawan

عمال التراحيل - عطية الصيرفي

الدكتور محمد مدحت مصطفى

Standar operasional prosedur garam yodium

yusup firmawan

Viewers also liked (6)

Curso: Redes y comunicaciones II: 02 CaaS, NaaS

Sangue bom matriz

Zero conditional

Standar operasional prosedur vitamin a nifas

عمال التراحيل - عطية الصيرفي

Standar operasional prosedur garam yodium

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

AI-powered interviewing: Best practices from Yasna

Ray Poynter

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Sudden Death of Beliefs

Ray Poynter

Uncovering Consumers’ Hidden Narratives

Ray Poynter

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

The Future in Focus

Ray Poynter

The Future in Focus

Ray Poynter

The State of Insights – September 2023

Ray Poynter

Research Thinking in the age of AI

Ray Poynter

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings

ResearchWiseAI - an artificial intelligence driven research data analysis tool

AI-powered interviewing: Best practices from Yasna

Artificial Intelligence and Qual: The Story So Far

State of Research Insights in Q1, 2024 from NewMR

Sudden Death of Beliefs

Uncovering Consumers’ Hidden Narratives

Narrative Exploration of New Categories at Mondelēz

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Marketing Training In Bangalore

Honey385968

My Personal Brand Exploration by Mariano

marianooscos

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Why People Fail in Network Marketing Business

Harish Kumar

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Top digital marketing institutein noida

aditisingh6607

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Phil Pallen PPT Biography and Interviews

travisomalana

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management

SunTec India

SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence. Read more- https://shorturl.at/yl3MU

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Digital Marketing Training In Bangalore

My Personal Brand Exploration by Mariano

Grow Your Business Online: Introduction to Digital Marketing

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Why People Fail in Network Marketing Business

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Top digital marketing institutein noida

Email Marketing Master Class - Chris Ferris

Phil Pallen PPT Biography and Interviews

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Generative AI - Unleash Creative Opportunity - Peter Weltman

Google Ads Vs Social Media Ads-A comparative analysis

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

How to Use AI to Write a High-Quality Article that Ranks

Assignment 2 Task 1: Digital Marketing Course

Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management