Seeing involves understanding concepts through contextualizing information and examining relationships between ideas. It requires questioning initial perceptions and looking beyond surface level interpretations to discern deeper meanings. While words can represent ideas in various forms, comprehending their significance relies on recognizing familiar associations and analyzing how different elements interconnect rather than viewing them in isolation. True seeing demands taking a broader, more inquisitive perspective that looks below superficial understandings.

1. CONTEXTS What is seeing? It’s all about

2. What’s the idea here?What is seeing? It’s understanding through context. Putting things in perspective. It’s looking at the big picture.

3. What is seeing? It’s asking, “What’s going on here, and why?” Think about what looks normal, what’s out of place.

4. Do we accept what we see?Do we question it? Do we always expect the same image to mean the same thing?

5. “Some people think that when you write ‘dog’ it should look like a dog and bark like a dog. But no matter how you write it, it says dog.’” (from “Helvetica”) DOG DOG DOG DOG DOG DOG DOG Is it “not what you say, but how you say it”?

6. We can see ideas in our own heads, but how do we physically express ourselves? How do thoughts become tangible? We rely on people understanding the things around us, and so then we put in terms that they are familiar with.

7. What is seeing? It’s about putting things in context. It’s about understanding how things are connected. We learn new words by understanding the words they’re next to. Not individually, on their own, in a single file line. Seeing is about looking below the surface. Seeing is about taking a second look.