A reflection on #CannesLions through David Ogilvy quotes.

1. See
CANNES
David
Ogilvy
through the eyes of

2. by using
jargon.
Cannes commentary via
@Ogilvy: This thought
will occur to everyone
at some point during
#CannesLions. Odds are
some may say it after a few
drinks. Recommendation:
After three drinks, go
airplane mode.
Our business is
who try to impresswith
idiots
infested
– David Ogilvy
pretentious

3. Many manufacturers
Cannes commentary via @Ogilvy:
New business opportunities are everywhere
this week.... Look for dissatisfied faces and
be prepared to handout business cards.
whether
advertising
secretlyquestion
reallysellstheirproduct,
that their
competitors might
but are
vaguely afraid on them if they
stopped.
stealamarch
David Ogilvy
@Ogilvy
636 11th Avenue
New York City, NY
– David Ogilvy

4. Cannes commentary via @Ogilvy:
We expect big ideas coming out of this
week based on this. Also, at Cannes
rosé is the drink of choice.
Many people - and I think I am one of them -
I find
when they’ve had
I’m far better able
aremoreproductive
ifIdrinktwoorthree
towrite.brandies,
alittletodrink
– David Ogilvy

5. There are very
few men of genius in
advertising agencies.
But we need all
we can find.
Almost without
exception they are
disagreeable.
Don’t destroy them.
They lay golden eggs.
Cannes commentary via
@Ogilvy: Don’t confuse
drunk confidence with
real confidence. Find
people who hate the norm,
despise convention (but
use its data), and have
tremendous competence.