The document outlines three secrets to green business success: 1. Aiming for mere compliance with environmental regulations is expensive, whereas designing toxins out of processes avoids ongoing treatment costs. Treat sustainability as an opportunity, not a threat, while still running a business. 2. Follow an ecosystem model of sustainability by using sustainable materials and energy, or improve eco-efficiency by a factor of 10 if an ecosystem model can't be achieved. 3. Take both huge leaps toward more sustainable practices and many small steps in resource efficiency to become truly green. Outlined are strategies like change management, continuous improvement, and reinventing products and business models.