The document discusses different primary research methods that can be used like a talk show host to gather original information for research purposes. It describes audience polls/surveys to gauge attitudes, interviews for specialized knowledge either one-on-one or in focus groups, and after-action reviews to improve ongoing processes based on feedback. The key primary research tools - surveys, interviews, focus groups, and after-action reviews - are explained in terms of how they can be applied to a research project similar to how a talk show host would employ them.

1. I have lookedata fewTV chat Showswhichhave a similarconcepttomine forexample TEDwhich
was myprimaryinspirationforthisideaasthe talkson TED are all incrediblyinspirational and
motivational whenitcomestothe humanwill. Itshowsyou people thathave succeededincertain
thingsandthisdoesnot necessarilymeansmoney,itcanbe aboutbattlinganxiety,knowingwhat
youwant inlife andpursuingyourpassionwithoutgivingupanda lot more interestingand
motivational topics,audience age andgender.The audience canbe anyone between16- 19 yearold
as the showis aboutyoungpeople andwhattheirambitionsandaspirationsinlife are aswell as
howtheyare planningtoturnthemintoreality. The gendersare bothfemale andmales. The
conceptof the MulticamProductionisto produce a chat show aboutdifferenttopicswhichhave an
inspirationalinfluence onthe audience,sortof like TED.
Afteryou’ve establishedyourresearchquestionsandexhaustedsecondarysources,take stock of
whatinformationyouneedanddevise aplantoreach outto the source or expertsviaprimary
research.Primaryresearchisthe processof gatheringoriginal information,anditcan take many
forms,includingobservation,surveys,interviewsorfocusgroups.Because primaryresearchisoften
interactive,itrequiresyoutotake onthe personaof a skilledtalkshow hostinorderto get the
resultsyouneed. Like anygoodtalkshow host,youalso needtoselectthe methodthatwill helpyou
achieve yourresearchpurpose.The followingguidesprovidethe backgroundyouneedtoselectand
use popularprimaryresearchtools.Keepinmindthateachisgood for a differentpurpose.Theyare:
 Audience Polls- Surveys:Talkshowhostsoccasionallyemployaudience pollstogauge the
temperature of the roomon hottopics.Similarly,surveysare greatfordiscoveringinformation
aboutyour constituents’attitudesorattributes.Theyare inexpensive,andtogetthe bestresults,
organizationsshouldstartwitharepresentative groupof participantsanduse plainlanguageinthe
survey.Incentivesare alsoveryhelpful inincreasingresponse rates.
 One-on-Ones- Interviews:Like talkshow one-on-ones,interviewsare the perfecttool whenyou
needa specializeddepthof knowledge.Theycanbe time-consuming,sostartingwiththe endin
mindisimportantto getthe informationyouneed.Toget goodresults,developalistof questionsin
advance and choose aninterviewerwhocanquicklyestablishrapportwithparticipants.
 Group Interviews -FocusGroups:Focusgroupsare helpful whenyouwanttogaininsightonothers’
attitudes,understandgroupdynamics,ortestresponsestonew productsorservices.Inmanyways,
it issimilartowhena talkshowhost interviewsthe entire castof a televisionshow –the audience
has a glimpse of howthe cast membersworktogetherandfeel abouteachother.Forthe best
results,selecthomogenousgroupsanduse a moderatorwhocan make themfeel comfortableand
elicitresponsesfromasmanyparticipantsaspossible.
 AfterActionReview:Talkshowhostsoftenspeakwithpoliticiansaftereventslikenatural disasters
or policyrolloutstodiscusshowtheysucceededorfailedthe public.Theseare similartodebriefings
utilizedinthe militarycalledafter-actionreviews.These are useful inimprovingprocessesfor
ongoingactivitiesatyourorganizationtopreventmisstepsinthe future.The full supportof
leadershipisneededtomaximizethe impactof after-actionreviewsandputstaff feedbackinto
motion.