The internet is a neo-soul band consisting of Odd Future members Syd tha Kyd and Matt Martians, along with touring members Patrick Paige, Christopher Smith, Jameel Bruner, and Steve Lacy. They formed in early 2011 and released their acclaimed album Ego Death in 2020. Their single "Ashtray Wasp" was chosen to promote the album through a music video due to the song's melodic instruments and context. The video helps convey the fun, young vibe of the song to make fans feel good. Tyler, the Creator was featured on the song and video for both personal and business reasons to generate more sales and views. The video shows people enjoying themselves with alcohol to match

1. The internetare a neo-soul bandthatconsistof oddfuture members SydthaKyd andMatt
Martians.As well as PatrickPaige II,ChristopherSmith,Jameel Bruner,andSteve Lacy. Theyare
currentlysignedtoColumbiaandoddfuture label.The internetbandwasformedinearly2011 by
oddfuture members SydthaKyd andMatt Martians. AlongwithtouringmembersPatrickPaige,
ChristopherSmith,andJameelBruner. The releaseof theirnew albumEgodeathreceived
widespreadacclaim.AndwerealsonominatedforaGrammy.
As special affairwasreleasedasa single,asasingle avideoisthe bestway to promote andsell the
album,the internetchose thatsongforthe videobecause of the melodicinstrumentsusedinthe
songand the contextof the song.Alsoa musicvideoisanotherwayof generatinganincome
because the amountof viewsyougetaccumulate tohow muchmoneyyoucan make off,on
platformssuchas YouTube,apple music,tidal.
The reasonwhy theychose thistype of style of the videoisbecause of the nature of the song, the
songrepresentslivinglife,havingfunandlivingyoung,sotheyhadtoput togetheramusic video
that explainsthe connotationsof the songs.The videohelpstobringouta vibe the internetare
tryingto create,so itcan make theiraudience feel goodandtohave fun.
Tylerthe creator isone of the most talentedartistinthe industryandhe’sproperlyknown
worldwide,the reasonwhytheyfeaturedhimonthe songand videoisbecause the bandknow Tyler
personallyandalsoitwasa greatbusinessmove becauseit’llgeneratemore salesforthe albumand
will generate viewsonYouTube whichalsoaccumulatestomore income.
In thisshot youcan see the
artistperformingaswell as
people behindhavinga
goodtime whichiswhat
thisvideorepresents
There’salcoholicdrinksinthe
musicvideowhichiswhatthey
wantedtoinclude because of the
vibe of the song,it’smeantto
showthemhaving a goodtime
and drinkingaswell
Thisis a lowangle wide
shot,it capturesthe whole
environment,andinthis
showyoucan evensee a
speakerwhichwouldbe
usedinthose type of
environment.

2. In thisshot the womenisdancing
and havinga feel goodmomentinthe
frame,the camera managestocatch
close upsof some of the people inthe
backgroundto see the facial
expressionandthere bodylanguage,
theywantto show people havinga
goodtime and enjoyingthemselves
The videowentbackto beingincolour.
The reasoningforthisis because the
videocutsbefore andtherefore playsa
new songwhichfeaturesTylerthe
creator,the songfollowsasimilarvibe
to special affairbutithas an oldschool
vibe toit whichisone of the reasonfor
the videogoingbackin to colour,also
the tempoof the songis fastcompared
to how it wasin the beginningof the
video,butitstill carriesthatvibe that
has beenthroughoutthe video.
Whenthe videocutsthisshort
part popsup withthe title Ego
deathwhichisthe title of the
album.The purpose forthat isto
promote the albumandto get the
name out there,tohave it well
knownsopeople cango buyand
supportthe album.Thisisa good
strategyit’ll helpthe albumget
more recognitionandmore
acclaim