The document discusses a digital signage system sponsored by M&M's. It observes that digital signage displays (DSS) in supermarkets are located high for visibility, near relevant products, and show discounts, ads, and pricing information. Interviews found people spend more time on DSS that show offers and discounts. Suggestions included making DSS more interactive, showing local information, and locating some outside to promote indoor discounts. The system aims to understand customer behavior and reactions to DSS to improve location and content.

1. M&M's Sponsored
Digital Signage
System
Juan Ramon Montoya
Ioannis Boutkaris
Rodrigo Maldonado
Prateek Ballal
Umesh Pisal

2. Current Scenario

3. Current Scenario

4. Current Scenario

5. Current Scenario

6. Digital Signage Systems
Observation
Set on an unmovable location.
Set High to ensure visibility
but allow movement.
Clear eye appealing displays.

7. Digital Signage Systems
Observation
Some of the DSS are next to
the products they are
advertising.
Others are set on the
shopping carts

8. Digital Signage Systems
Observation
We observed people stopping to
see what these show.
People spend more time watching
these when they talk about discounts.
Some users try to interact with the
displays.

9. Digital Signage Systems
Observation
Displays show information
regarding
discounts and pricing.
Other screens show
advertisements.
Great distribution in supermarket
area.

10. Digital Signage Systems
Observation
We observed some people go
grocery shopping alone, others go
with their families or the children
they take care of.

11. Interview Process
Issue: Location

12. Interview Process
Devise a Solution

13. Interview Process
How we obtained the information we
needed..
We came up with three types of questions.
Behavior when shopping.
Reaction to Digital Signage Systems.
Suggestions regarding the DSS.

14. People We Interviewed
Makenzy
Sample, 22
North General Information:
Carolina.
Lives with a
Roommate
.
We Interviewed 7 people,
either living in the US or
lived there.
Ages vary from 19 to 35.
Petros
Kaushal Sherawat, Hatillari , 21
27, Lived in Chicago
for 3 years.
Lived in
San Some extreme users.
Francisco.
Jaqueline Montoya,
19, North Carolina,
Lives with her
family.

15. General Results
Behavior When Shopping
Time grocery shopping:
Ranges from 30 minutes to
People don't mind
2:30 hours. ads a lot, they get
Mean time: 1:30 hours. what they want.
Average time: 45 minutes to
1 hour.
Most people
shop once a
week.
Most people
make
Lists when
First thing when go
grocery shopping:
Shopping. “ take a cart or a basket”

16. General Results
Reaction to DSS:
People spend more “I pay attention if the campaign is
time on the systems clever, funny, or shocking.”
when they show Aldo Schurmann (Interviewee)
offers and discounts.
“I prefer having interaction with
people rather than a machine. “
-Jaqueline Montoya (Interviewee)

17. General Results
Suggestion Regarding DSS:
Makenzy Sample on what
DSS could show:
“More information about what’s
going on around the store
Aldo Schurmann on what or even around town.”
DSS could show:
“unless they are there for specific browsing
information or clever
campaigns it's a waste.”
Touch screens.
One interviewee
suggested
DSS to be outside,
so you know
A good discount about discounts
Always attracts inside.
Attention.