Second Life is a virtual world with over 4 million members, about 400,000 of whom regularly visit. The average user is 32 years old, and demographics roughly match the US population. Around 25% of residents create virtual goods and services, with the most popular markets being for clothing, shoes, hair, and real estate. Daily spending averages $1.5 million. Some make over $5,000 per month from their virtual businesses and creations. Second Life is used for distance education, skills development, exhibits, roleplays, libraries, art galleries, re-enactments, and more.