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LEARNING THROUGH CASE




WESTJET: BUILDING A HIGH-
 ENGAGEMENT CULTURE
INTRODUCTION - WESTJET


Founded in 1994 by Clive Beddoe, Tim Morgan, Donald Bill, Mark Bill




Low cost carrier




Differentiator : Caring attitude towards passengers(guests)




Mission Statement : To enrich the lives of everyone in WestJet’s world
by providing safe, friendly and affordable air travel
VISION AND VALUES




                Vision                                  Values


• By 2016, WestJet will be one of        • Commitment to safety
  the top five most successful           • Positive and passionate
  international airlines in the world    • Appreciative of its people and
  providing our guests with a              guests
  friendly and caring experience
                                         • Fun, friendly and caring
  that will change air travel forever.
                                         • Align the interests of WestJetters
                                           with the interest of the company
                                         • Honest, open and keeps its
                                           commitments
INITIATIVES @ WESTJET


       • Creating A Remarkable Experience
         • To propagate culture throughout WestJet’s operations
CARE
         • Organized various events over the year
         • Helped create videos and plays that entertained the staff
       • Proactive Communication Team
         • Employee association to address employee concerns
         • Eliminated the need for an union
PACT
         • Different chapters represented different workgroups
           within the organization


       • We Hear You
         • Internal survey conducted biannually
         • Used to measure employee engagement and culture
WHY
         • Feedback from employees encouraged
         • Helped in assessment of work culture and further
           improvements
CULTURE @ WESTJET


      Friendly, caring, fun and youthful working culture
Average age of workforce 34, and for leadership team its 38-40
  Creativity and innovation were encouraged and rewarded
PROBLEM STATEMENT




Short      • The management wanted the pilots to reconsider
             the proposed contract but the pay structure
             negotiations had stalled two weeks before the 3-
             year old contract expires.

Term
Long       • Ways of maintaining its unique and vibrant
             corporate culture amidst rapid expansion while
             retaining the profitability
           • Skills and competencies required for the leaders to

Term         drive the organizational culture forward
SHORT TERM SOLUTION



The pilots should be apprised of the fact that an acrimonious conflict will
only be harmful to both parties.



     Damage to organization culture will result in loss to the pilots so
     organization culture has to be preserved.



     Pilots should be enrolled in trainings and Employee engagement
     programs to incorporate the WestJet’s ethos and culture.



Compensation should be linked to their performance.
LONG TERM SOLUTION


    • Single standard process to monitor customer experience at all customer touch
      points to improve customer experience. This in return, is expected to increase
      revenue.
1




    • Capitalize on the goodwill generated over years through digital viral marketing.
2




    • To maintain uniformity in service standards, we need at least one supervisor at
      each location who is trained as per company standards.
3
SUBMITTED & PRESENTED BY:-
         GROUP 9

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Sec3 group9 hrm_westjet - copy

  • 1. LEARNING THROUGH CASE WESTJET: BUILDING A HIGH- ENGAGEMENT CULTURE
  • 2. INTRODUCTION - WESTJET Founded in 1994 by Clive Beddoe, Tim Morgan, Donald Bill, Mark Bill Low cost carrier Differentiator : Caring attitude towards passengers(guests) Mission Statement : To enrich the lives of everyone in WestJet’s world by providing safe, friendly and affordable air travel
  • 3. VISION AND VALUES Vision Values • By 2016, WestJet will be one of • Commitment to safety the top five most successful • Positive and passionate international airlines in the world • Appreciative of its people and providing our guests with a guests friendly and caring experience • Fun, friendly and caring that will change air travel forever. • Align the interests of WestJetters with the interest of the company • Honest, open and keeps its commitments
  • 4. INITIATIVES @ WESTJET • Creating A Remarkable Experience • To propagate culture throughout WestJet’s operations CARE • Organized various events over the year • Helped create videos and plays that entertained the staff • Proactive Communication Team • Employee association to address employee concerns • Eliminated the need for an union PACT • Different chapters represented different workgroups within the organization • We Hear You • Internal survey conducted biannually • Used to measure employee engagement and culture WHY • Feedback from employees encouraged • Helped in assessment of work culture and further improvements
  • 5. CULTURE @ WESTJET Friendly, caring, fun and youthful working culture Average age of workforce 34, and for leadership team its 38-40 Creativity and innovation were encouraged and rewarded
  • 6. PROBLEM STATEMENT Short • The management wanted the pilots to reconsider the proposed contract but the pay structure negotiations had stalled two weeks before the 3- year old contract expires. Term Long • Ways of maintaining its unique and vibrant corporate culture amidst rapid expansion while retaining the profitability • Skills and competencies required for the leaders to Term drive the organizational culture forward
  • 7. SHORT TERM SOLUTION The pilots should be apprised of the fact that an acrimonious conflict will only be harmful to both parties. Damage to organization culture will result in loss to the pilots so organization culture has to be preserved. Pilots should be enrolled in trainings and Employee engagement programs to incorporate the WestJet’s ethos and culture. Compensation should be linked to their performance.
  • 8. LONG TERM SOLUTION • Single standard process to monitor customer experience at all customer touch points to improve customer experience. This in return, is expected to increase revenue. 1 • Capitalize on the goodwill generated over years through digital viral marketing. 2 • To maintain uniformity in service standards, we need at least one supervisor at each location who is trained as per company standards. 3
  • 9. SUBMITTED & PRESENTED BY:- GROUP 9