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SEC Professionals Group
2016 Media Kit
The preeminent group for financial reporting
professionals—learning from each other and
sharing best practices.
WHO WE ARE
The SEC Professionals Group is a community of in-house professionals who actively prepare and file financial
reports with the U.S. Securities and Exchange Commission.
The purpose of the community is to foster communication between members on matters of common
professional interest.
We are a rapidly growing, dynamic group of external reporting professionals from a diverse group of
industries. Currently, we have over 7,100 individual members from over 3,000 companies across the country.
HOW WE STARTED
Joe Howell, Co-Founder
It all began in the Silicon Valley in mid-2008. Joe Howell, co-founder of Workiva, was
ruminating on how challenging it was for SEC reporting professionals to resolve their
issues and demands with limited internal resources. He noted that when dealing with
highly technical accounting or disclosure issues, a dialogue with other experienced
professionals is often needed to flush out answers. Even in the largest companies, there
are often a limited number of technically proficient individuals. For middle market and
smaller companies, it is even more challenging. The large accounting firms have the
greatest concentration of technical competency, but in many cases, reporting teams
are not yet ready to reach out to their auditors.
After informal discussions with a number of reporting teams, Howell convened a meeting of SEC
reporting professionals in December of 2008 at the East Palo Alto offices of DLA Piper. The initial
group of seven companies included Apple, eBay, Electronic Arts, HP, Intel, Maxim Integrated
Products, and Symantec.
The stated purpose of the meeting was to provide a safe forum to discuss challenging accounting
and reporting issues and to provide a resource for confidential and open discussion. The discussion,
collaboration, and peer–to–peer conversation was fruitful. The group agreed to meet on a quarterly
basis and to expand.
HP hosted the second quarterly meeting, with a significant increase in attendance. It became clear
that the SEC Professionals Group addressed an unmet need amongst reporting professionals, and
member feedback indicated a high interest in continuing to expand the group.
HOW WE STARTED
The SEC Professionals Group meets quarterly to discuss challenging issues facing financial
reporting professionals, including IFRS, SEC comment letters, XBRL, changes to accounting rules,
and other member-driven topic suggestions.
WHAT WE DO
•	 A member-driven organization that is actively involved in benchmarking best practices
•	 Bringing professionals together in a collaborative, congenial environment
•	 Providing cutting-edge, practical information on highly technical, esoteric financial
reporting issues
•	 Sharing case studies and hands-on experience to make on-the-job challenges
more manageable
•	 Networking to share best practice technology solutions that streamline and enhance the
financial reporting processes
About the SEC Professionals Group:
The SEC Professionals Group is a members-only, invitation-only group
for individuals involved in overseeing or preparing financial reports.
Meeting conversations are off-the-record and remain within the group.
On average, members include two or more reporting professionals
per company. We encourage the entire reporting team to join!
Members attend in-person meetings at 38 local chapters around the
country. Members may also participate remotely via our live webcast.
CPE is offered.
MEMBERSHIP IS EXCLUSIVE
So that members may connect with each other outside of quarterly meetings, a confidential,
password-protected membership directory has been created on a secure website: secprofessionals.org
Members also have the option to connect with each other via our SEC Professionals LinkedIn group.
There is no charge to join the SEC Professionals Group or to attend meetings. Our sponsors underwrite
the cost of programs and events.
PROFESSIONAL CONNECTIONS
Added Value for Members–CPE Credits
With our partner SmartPros, the SEC Professionals Group offers CPE credits to
members who attend our meetings or participate remotely in the webcast.
The SEC Professionals Group offers many opportunities to participate in events throughout
the year, including:
•	 Quarterly, national meetings hosted in different locations around the country
•	 National, live webcast streaming from the meeting host location
•	 Local chapters host lunch and learn networking sessions throughout the year
•	 Additional training opportunities
EVENTS
CHAPTERS
Atlanta
Austin
Bay Area: Silicon Valley
Boston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Denver
Detroit
Fort Worth
Houston
Indianapolis
Kansas City
Las Vegas
Los Angeles
Milwaukee
Minneapolis-St. Paul
Nashville
New Jersey
New York: Tri-State Area
Northern Virginia-Metro D.C.
Omaha
Orange County, Calif.
Phoenix
Portland
Salt Lake City
San Antonio
San Diego
San Francisco
Seattle
South Florida
Spokane
St. Louis
Tampa
Tulsa
SEC
Professionals
Group Member
Titles
SEC
Professionals
Group Member
Industries
Other 1%
Vice President 10% Assistant Controller 4% Utilities 7% Banking 10%
Basic Materials 8%
Finance 11%
Healthcare 7%
Manufacturing 9%
Other 7%Retail 9%
Services 7%
Technology 25%
Controller 7%
CFO/CAO 15%
Manager 27%
Director 18%
Analyst 8%
Accountant 10%
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
Q3'11
Q4'11
Q1'12
Q2'12
Q3'12
Q4'12
Q1'13
Q2'13
Q3'13
Q4'13
Q1'14
Q2'14
Q3'14
Q4'14
Q1'15
Q2'15
Q3'15
Q4'15
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
GROWTH IN MEMBERSHIP
Members
VALUE PROPOSITION FOR SPONSORS
Sponsors receive the following benefits:
•	 Share marketing materials and/or collateral at quarterly meetings and local chapter meetings
•	 Invitation for sponsor representatives to attend quarterly meetings in their regions
•	 Promotional gift offering at meetings
•	 Logo displayed on home page of SEC Professionals Group website
•	 Brief description of company and services on SEC Professionals Group website
•	 Communication with membership via the SEC Professionals Group website based on sponsorship level
•	 Expertise/content on SEC Professionals Group website and/or LinkedIn
•	 One email per year to SEC Professionals Group regional membership list
•	 Sponsor content may be included in quarterly newsletters
•	 Mention of sponsors in all SEC Professionals Group emails
•	 Logo on all SEC Professionals Group quarterly newsletters, based on membership level
•	 Access to names, titles, and mailing addresses of members in their regions
MEMBERSHIP BENEFITS SUMMARY
The SEC Professionals Group is a community of
in-house professionals who actively prepare and
file financial reports with the U.S. Securities and
Exchange Commission.
The purpose of the community is to foster
communication between members on matters of
common professional interest, including:
•	 Collaboration
•	 Shared learning
•	 Intellectual capital
•	 Cutting-edge technology and information
•	 Building professional communities
The SEC Professionals Group is the preeminent
group in the country providing these resources for
in-house financial reporting professionals.
Sponsor Contributions:
Organizations who will be considered for
sponsorship are those that have the ability to
advance the mission of the SEC Professionals
Group, i.e., membership growth, industry
expertise, financial and in-kind support, including
hosting meetings.
Sponsors will actively promote the SEC
Professionals Group to clients and in professional
financial reporting circles.
For more information, please contact:
Camille Kearns Rudy
National Director
SEC Professionals Group
camille.rudy@secprofessionals.org

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SEC Pro Group Media Kit

  • 1. SEC Professionals Group 2016 Media Kit The preeminent group for financial reporting professionals—learning from each other and sharing best practices.
  • 2. WHO WE ARE The SEC Professionals Group is a community of in-house professionals who actively prepare and file financial reports with the U.S. Securities and Exchange Commission. The purpose of the community is to foster communication between members on matters of common professional interest. We are a rapidly growing, dynamic group of external reporting professionals from a diverse group of industries. Currently, we have over 7,100 individual members from over 3,000 companies across the country.
  • 3. HOW WE STARTED Joe Howell, Co-Founder It all began in the Silicon Valley in mid-2008. Joe Howell, co-founder of Workiva, was ruminating on how challenging it was for SEC reporting professionals to resolve their issues and demands with limited internal resources. He noted that when dealing with highly technical accounting or disclosure issues, a dialogue with other experienced professionals is often needed to flush out answers. Even in the largest companies, there are often a limited number of technically proficient individuals. For middle market and smaller companies, it is even more challenging. The large accounting firms have the greatest concentration of technical competency, but in many cases, reporting teams are not yet ready to reach out to their auditors.
  • 4. After informal discussions with a number of reporting teams, Howell convened a meeting of SEC reporting professionals in December of 2008 at the East Palo Alto offices of DLA Piper. The initial group of seven companies included Apple, eBay, Electronic Arts, HP, Intel, Maxim Integrated Products, and Symantec. The stated purpose of the meeting was to provide a safe forum to discuss challenging accounting and reporting issues and to provide a resource for confidential and open discussion. The discussion, collaboration, and peer–to–peer conversation was fruitful. The group agreed to meet on a quarterly basis and to expand. HP hosted the second quarterly meeting, with a significant increase in attendance. It became clear that the SEC Professionals Group addressed an unmet need amongst reporting professionals, and member feedback indicated a high interest in continuing to expand the group. HOW WE STARTED
  • 5. The SEC Professionals Group meets quarterly to discuss challenging issues facing financial reporting professionals, including IFRS, SEC comment letters, XBRL, changes to accounting rules, and other member-driven topic suggestions. WHAT WE DO • A member-driven organization that is actively involved in benchmarking best practices • Bringing professionals together in a collaborative, congenial environment • Providing cutting-edge, practical information on highly technical, esoteric financial reporting issues • Sharing case studies and hands-on experience to make on-the-job challenges more manageable • Networking to share best practice technology solutions that streamline and enhance the financial reporting processes About the SEC Professionals Group:
  • 6. The SEC Professionals Group is a members-only, invitation-only group for individuals involved in overseeing or preparing financial reports. Meeting conversations are off-the-record and remain within the group. On average, members include two or more reporting professionals per company. We encourage the entire reporting team to join! Members attend in-person meetings at 38 local chapters around the country. Members may also participate remotely via our live webcast. CPE is offered. MEMBERSHIP IS EXCLUSIVE
  • 7. So that members may connect with each other outside of quarterly meetings, a confidential, password-protected membership directory has been created on a secure website: secprofessionals.org Members also have the option to connect with each other via our SEC Professionals LinkedIn group. There is no charge to join the SEC Professionals Group or to attend meetings. Our sponsors underwrite the cost of programs and events. PROFESSIONAL CONNECTIONS Added Value for Members–CPE Credits With our partner SmartPros, the SEC Professionals Group offers CPE credits to members who attend our meetings or participate remotely in the webcast.
  • 8. The SEC Professionals Group offers many opportunities to participate in events throughout the year, including: • Quarterly, national meetings hosted in different locations around the country • National, live webcast streaming from the meeting host location • Local chapters host lunch and learn networking sessions throughout the year • Additional training opportunities EVENTS
  • 9. CHAPTERS Atlanta Austin Bay Area: Silicon Valley Boston Charlotte Chicago Cincinnati Cleveland Columbus Dallas Denver Detroit Fort Worth Houston Indianapolis Kansas City Las Vegas Los Angeles Milwaukee Minneapolis-St. Paul Nashville New Jersey New York: Tri-State Area Northern Virginia-Metro D.C. Omaha Orange County, Calif. Phoenix Portland Salt Lake City San Antonio San Diego San Francisco Seattle South Florida Spokane St. Louis Tampa Tulsa SEC Professionals Group Member Titles SEC Professionals Group Member Industries Other 1% Vice President 10% Assistant Controller 4% Utilities 7% Banking 10% Basic Materials 8% Finance 11% Healthcare 7% Manufacturing 9% Other 7%Retail 9% Services 7% Technology 25% Controller 7% CFO/CAO 15% Manager 27% Director 18% Analyst 8% Accountant 10%
  • 11. VALUE PROPOSITION FOR SPONSORS Sponsors receive the following benefits: • Share marketing materials and/or collateral at quarterly meetings and local chapter meetings • Invitation for sponsor representatives to attend quarterly meetings in their regions • Promotional gift offering at meetings • Logo displayed on home page of SEC Professionals Group website • Brief description of company and services on SEC Professionals Group website • Communication with membership via the SEC Professionals Group website based on sponsorship level • Expertise/content on SEC Professionals Group website and/or LinkedIn • One email per year to SEC Professionals Group regional membership list • Sponsor content may be included in quarterly newsletters • Mention of sponsors in all SEC Professionals Group emails • Logo on all SEC Professionals Group quarterly newsletters, based on membership level • Access to names, titles, and mailing addresses of members in their regions
  • 12. MEMBERSHIP BENEFITS SUMMARY The SEC Professionals Group is a community of in-house professionals who actively prepare and file financial reports with the U.S. Securities and Exchange Commission. The purpose of the community is to foster communication between members on matters of common professional interest, including: • Collaboration • Shared learning • Intellectual capital • Cutting-edge technology and information • Building professional communities The SEC Professionals Group is the preeminent group in the country providing these resources for in-house financial reporting professionals. Sponsor Contributions: Organizations who will be considered for sponsorship are those that have the ability to advance the mission of the SEC Professionals Group, i.e., membership growth, industry expertise, financial and in-kind support, including hosting meetings. Sponsors will actively promote the SEC Professionals Group to clients and in professional financial reporting circles.
  • 13. For more information, please contact: Camille Kearns Rudy National Director SEC Professionals Group camille.rudy@secprofessionals.org