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Baltic Business Outlook
January 2014
Estonia
Ēerika Vaikmäe-Koit, Member of the Board
Ruta Arumäe, Expert on macroeconomics

Latvia
Ieva Tetere, Member of the Board
Dainis Gašpuitis, Expert on macroeconomics

29.01.2014.

Lithuania
Virginijus Doveika, Member of the Board
Gitanas Nauseda, Expert on macroeconomics
Widest SME survey throughout the Baltics
Sept-Oct 2013
SEB visited companies in
Estonia, Latvia and Lithuania

Survey about upcoming business
year in five areas:

In total 4373 advisory
meetings were held
In total 3680 survey
respondents

turnover growth
investments

innovations

2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

export
markets

employees
numbers

2
Turnover growth expected this year…

25%

67%

8%

74%

13%

69%

11%

ESTONIA

13%
LATVIA

19%
LITHUANIA
Optimists
over 15% growth

Moderate optimists
From 0-10% growth

Pessimists
Decrease

Arrow shows a comparison with 2012
2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

3
Companies are more cautious about their
export development compared to 2012
15%

16%

69%

ESTONIA

13%

14%

74%

17%

69%

LATVIA

13%
LITHUANIA

Expand into new
export markets

Expand in current
export markets

Focused on
domestic market

Arrow shows a comparison with 2012
2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

4
Companies planning rapid growth in their
turnover intend to recruit more
27%

69%

3%

83%

3%

75%

3%

ESTONIA

14%
LATVIA

22%
LITHUANIA
Higher
Plan to recruit
more people

Same
Keep the number of
employees unchanged

Lower
Plan to decrease the
number of employees

Arrow shows a comparison with 2012
2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

5
Only 3-5 companies out of 10 are open to innovations
and organisational developments
Product / service
ESTONIA

27%

Business model

4%

Employees

Product / service

LITHUANIA

26%

Business model

3%

Employees

LATVIA

16%

8%

Product / service
Business model
Employees

26%
2%

4%

Arrow shows a comparison with 2012
2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

6
Turnover growth expectations are related to
investment projects and higher competitiveness
Investment projects
above 30 000 euros

41%

Investments below
30 000 euros

20%

No investment plans

17%

Investment projects
above 30 000 euros

27%

Investments below
30 000 euros

10%

No investment plans

31%

Investment projects
above 30 000 euros

22%

Investments below
30 000 euros

12%

No investment plans

35%

ESTONIA

LATVIA

LITHUANIA

Arrow shows a comparison with 2012
2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014

7
Conclusions
SME’s are cautious
about their business
activity in 2014.

SME’s mostly count on
domestic markets
growth.

Export is somewhat less
under attention than a
year ago.

There will be stability on
the job market.

Innovation is
troublesome factor –
half of the companies in
Estonia and ¾ in Latvia
and Lithuania are not
planning to improve their
business this year.

2014-01-29 | | BALTIC BUSINESS OUTLOOK, JANUARY 2014

SME’s expect considerable
investment activity, but more
on small-scale.

For long-term success more
attention to innovation is needed.

8
Baltic Business Outlook, January 2014
Estonia
Ēerika Vaikame-Koit, Member of the Board
Ruta Arumae, Expert on macroeconomics

Latvia
Ieva Tetere, Member of the Board
Dainis Gašpuitis, Expert on macroeconomics

Thank You!

Lithuania
Virginius Doveika, Member of the Board
Gitanas Nauseda, Expert on macroeconomics

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Baltijos šalių verslo apžvalgos pristatymas „Baltic Business Outlook“, 2014

  • 1. Baltic Business Outlook January 2014 Estonia Ēerika Vaikmäe-Koit, Member of the Board Ruta Arumäe, Expert on macroeconomics Latvia Ieva Tetere, Member of the Board Dainis Gašpuitis, Expert on macroeconomics 29.01.2014. Lithuania Virginijus Doveika, Member of the Board Gitanas Nauseda, Expert on macroeconomics
  • 2. Widest SME survey throughout the Baltics Sept-Oct 2013 SEB visited companies in Estonia, Latvia and Lithuania Survey about upcoming business year in five areas: In total 4373 advisory meetings were held In total 3680 survey respondents turnover growth investments innovations 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 export markets employees numbers 2
  • 3. Turnover growth expected this year… 25% 67% 8% 74% 13% 69% 11% ESTONIA 13% LATVIA 19% LITHUANIA Optimists over 15% growth Moderate optimists From 0-10% growth Pessimists Decrease Arrow shows a comparison with 2012 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 3
  • 4. Companies are more cautious about their export development compared to 2012 15% 16% 69% ESTONIA 13% 14% 74% 17% 69% LATVIA 13% LITHUANIA Expand into new export markets Expand in current export markets Focused on domestic market Arrow shows a comparison with 2012 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 4
  • 5. Companies planning rapid growth in their turnover intend to recruit more 27% 69% 3% 83% 3% 75% 3% ESTONIA 14% LATVIA 22% LITHUANIA Higher Plan to recruit more people Same Keep the number of employees unchanged Lower Plan to decrease the number of employees Arrow shows a comparison with 2012 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 5
  • 6. Only 3-5 companies out of 10 are open to innovations and organisational developments Product / service ESTONIA 27% Business model 4% Employees Product / service LITHUANIA 26% Business model 3% Employees LATVIA 16% 8% Product / service Business model Employees 26% 2% 4% Arrow shows a comparison with 2012 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 6
  • 7. Turnover growth expectations are related to investment projects and higher competitiveness Investment projects above 30 000 euros 41% Investments below 30 000 euros 20% No investment plans 17% Investment projects above 30 000 euros 27% Investments below 30 000 euros 10% No investment plans 31% Investment projects above 30 000 euros 22% Investments below 30 000 euros 12% No investment plans 35% ESTONIA LATVIA LITHUANIA Arrow shows a comparison with 2012 2014-01-29 | BALTIC BUSINESS OUTLOOK, JANUARY 2014 7
  • 8. Conclusions SME’s are cautious about their business activity in 2014. SME’s mostly count on domestic markets growth. Export is somewhat less under attention than a year ago. There will be stability on the job market. Innovation is troublesome factor – half of the companies in Estonia and ¾ in Latvia and Lithuania are not planning to improve their business this year. 2014-01-29 | | BALTIC BUSINESS OUTLOOK, JANUARY 2014 SME’s expect considerable investment activity, but more on small-scale. For long-term success more attention to innovation is needed. 8
  • 9. Baltic Business Outlook, January 2014 Estonia Ēerika Vaikame-Koit, Member of the Board Ruta Arumae, Expert on macroeconomics Latvia Ieva Tetere, Member of the Board Dainis Gašpuitis, Expert on macroeconomics Thank You! Lithuania Virginius Doveika, Member of the Board Gitanas Nauseda, Expert on macroeconomics