UK5G Creative Industries Working Group in partnership with Imagination delivered an event entitled “5G for Marketing – unlocking the full potential” to explore the wealth of opportunities offered by 5G to the Marketing sector. The high-bandwidth low-latency technologies promised by 5G will revolutionise the way we produce, consume and develop experiences and content. Find out more: https://ktn-uk.co.uk/events/expression-of-interest-5g-for-marketing-unlocking-the-full-potential-london

1. Agenda:
12:00 Welcome and introductions
12:05 Presentation: What is 5G?
12:20 Discussion panel and Q&A
13:10 Workshop session and feedback
14:10 Summary and final remarks
14:15 Session ends
5G for Marketing - Unlocking the Full
Potential
9th April 2020
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2. Welcome & Introduction
Claire Harvey
Chair of the UK5G Creative Industries Working Group
Account Director at Red Bee Media
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Iwona Wilk
UK5G Delivery Team Member
Knowledge Transfer Manager at KTN

3. 12:05 (15 min) - Overview of 5G
Claire Harvey
Chair of the UK5G Creative Industries Working Group
Account Director at Red Bee Media
www.uk5.org hello@uk5g.org

4. 5G
What is it? What will it do?
Why do we care?

5. From 1st Generation to 5th Generation
1G
1980
2G
1990
3G
2000
4G
2010
5G
2020
Audio Text message • Send and receive
emails
• GPS – map and
SatNav
• Download music
and videos
• Full length movies in HD
• Smooth browsing experience
• Complex multiplayer games
• E-Health – send triage
information ahead
• Remote working
• Social Media
• Large file delivery - media
?

6. What is 5G?

7. Why do we need 5G? Mobile data traffic continues to grow
Ericsson Mobility Report 2019

8. Why do we need 5G? We are running out of space on 4G
Ericsson Mobility Report 2019

9. Video will drive 5G take up
Ericsson Mobility Report 2019

10. 5G Re-defining the Creative Landscape
5GUSE CASES
Mobile Broadband Expansion Infrastructure and capacity to meet
consumer demand
Enhanced Viewing UHD
AR/VR
Fixed Wireless Access Dedicated home solutions
with hybrid access
New Opportunities
Real time AR/VR
Hologram
Private Network
Remote Production

11. 5G and the Creative Industries

12. 5G and the Creative Industries

13. 5G and the Creative Industries

14. 5G and the Creative Industries

15. Context: Creative Industries are growing at nearly twice the rate of the UK
economy

16. Join us in shaping 5G for the UK at www.UK5G.org

17. What is UK5G here to do?
• Support the development of the UK5G ecosystem
• Manage information about 5G activities and learning
• Promote the capabilities of UK 5G internationally
@UK_5G Developing readiness for 5G in the UK
Join us in shaping 5G for the UK at www.UK5G.org

18. Ian Simmons
Magna International
Initial 5G Use Cases:
demonstrating the possibilities of 5G
5GRIT Lead: Cybermoor
Field: Consumer, Tourism, Agriculture
5G Rural First Lead: Cisco
Field: Agriculture, Utilities
AutoAir
Lead: Airspan
Field: Connected Autonomous Vehicles
Liverpool 5G Lead: Sensor City
Field: Health, Social Care
5G Smart Tourism
Lead: West of England CA
Field: Tourism
Worcestershire 5G
Consortium
Lead: Worcestershire LEP
Field: Manufacturing

19. https://uk5g.org/discover/open-funding-competitions/5g-create-competition/
5G Create Funding Competition

20. Thank you!

21. 12:20 (30min + 20min) – Discussion Panel and Q&A
Impact of 5G on Marketing sector
Anton
Christodoulou
Imagination
Peter Marshall
Ericsson/UK5G
Rory Byrne
Imagination/UK5G
SPEAKERS
MODERATOR
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Geoffrey Goodwin
Verizon
Media/UK5G
Vicki DeBlasi
Innovation Comms

22. 13:10 (30min + 30min) - Workshop and feedback
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Room 1
(Peter Marshall)
Room 2
(Geoffrey Goodwin)
Room 3
(Rory Byrne)
Room 4
(Anton Christodoulou)
What cultural
change is
required
for 5G success?
What are the
unique new
business models?
How will 5G create
new business
opportunities?
How will 5G benefit
experience?
How can we accelerate 5g adoption?
Who, What, When, Why, Where?

23. 14:10 (5min) - Summary & final remarks
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Iwona Wilk
UK5G Delivery Team Member
Knowledge Transfer Manager at KTN
Rory Byrne
Business Director at Imagination
Member of the UK5G Creative Industries Working Group

24. 14:15 – Session ends
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Thank you
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