The document provides 5 tips for presenting to executives: 1) Get to the point in 1 minute, 2) Talk about problems winning in the marketplace rather than today's problems, 3) Sell a vision before discussing details, 4) Lead with stories rather than data, and 5) Don't be afraid of executives but show how your project can help address their fears. The tips are summarized using humor and examples to engage executives as the intended audience.
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Creating An Editorial Strategy To Optimize The Customer JourneyMarcela De Vivo
Create content that seals the deal and leads to conversions & ROI.
Identify clear buying personas across the market for your customer from top-of-funnel to the bottom.
Develop strategic content that aims to build web traffic, brand authority, and higher CTRs site-wide.
Construct a multi-month calendar that uses a mix of keyword content, pillar pages, and more to build more value into blogs.
Track your efforts with multi-channel attribution and the right KPI’s.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Creating An Editorial Strategy To Optimize The Customer JourneyMarcela De Vivo
Create content that seals the deal and leads to conversions & ROI.
Identify clear buying personas across the market for your customer from top-of-funnel to the bottom.
Develop strategic content that aims to build web traffic, brand authority, and higher CTRs site-wide.
Construct a multi-month calendar that uses a mix of keyword content, pillar pages, and more to build more value into blogs.
Track your efforts with multi-channel attribution and the right KPI’s.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Join EmploymentScape Chief Executive Officer, A. Harrison Barnes, as he talks about the need to get proactive with your career. Harrison has dedicated his career to showing people how to be proactive in their job searches.
The first thing you can do to be proactive is make sure that you are in fact seeing all of the job openings that are out there. Not seeing every job in the market would be a huge mistake. Further, you need to apply for every single job you can find, even if it looks like it may be a smaller possibility.
DIY PR – it's a thing. PR is a challenging topic for startups and established companies alike. With over 20 years of experience in public relations, Paul Wilke, founder and CEO of Upright Position Communications, discusses best practices to identify how best to increase your company's visibility in the marketplace in an efficient and effective manner.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
In 1943, Lockheed Martin created a 'skunk works' team to focus on advanced innovation. Most important, the group operated autonomously & unhampered by corporate bureaucracy. Today, that trend continues in some of the world's most innovative companies like Google's X team and Facebooks F8 Skunk Works.
So ask yourself: Should you create your own Skunk Works team?
Join Nicholas Holland, Director of HubSpot Labs, as he discusses the pro's and con's of establishing a Skunk Works group.
How to Get People to Respond to Your Recruiting Emails & MessagesGlen Cathey
When it comes to sourcing and recruiting, it's gotten easier to find people but it's gotten more difficult to get people to respond to emails, InMails, social messages and voicemails. The poor quality and lack of sophistication of most recruiter messaging, along with rampant spamming, certainly hasn't helped. Unfortunately and yet somewhat thankfully, the bar of what people expect to receive from recruiters has been set fairly low, so the opportunity for improvement is massive. The good news is that becoming more effective at getting people to respond to recruiting outreach efforts is relatively easy because marketing & advertising has already blazed the trail - sourcers and recruiters would do well to leverage what effective sales & marketing teams has been doing for decades.
In 2014 and 2015, I spoke at Talent 42, SOSUEU, and LinkedIn Talent Connect conferences on the challenges of getting people - especially "passive," highly recruited talent - to respond to recruiter outreach efforts. The decks I used for the presentations were mostly images, so I decided to add text to the slides so that the core concepts could be understood by anyone whether they attended those conference sessions or not simply by viewing the presentation (I wish more presenters would do this!).
Ken Courtright shares business growth techniques at Digital Footprint in Atlanta. Both Forbes and Inc. recommend Digital Footprint as a must attend, can't miss business accelerator.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
How to Pitch Your Shareholders Like the Media (and get support for your ideas) Terri Trespicio
How do you get someone to listen to, let alone buy into, your ideas? Whether you're pitching external clients, internal clients, your boss, or your boss's boss, you need to understand how people listen (and why they tune out).
In this keynote address, given at Brand Experience Magazine's 2018 BXPLive event, branding pro Terri Trespicio, former editor at Martha Stewart and co-creator of Lights Camera Expert, gives you a new model and mindset for pitching your ideas.
Find out how to position your pitch and approach everyone from clients to the C-Suite using tools that experts and authors use to get media attention—so that you're in a better position to attract resources, recognition, and support for your efforts.
Join EmploymentScape Chief Executive Officer, A. Harrison Barnes, as he talks about the need to get proactive with your career. Harrison has dedicated his career to showing people how to be proactive in their job searches.
The first thing you can do to be proactive is make sure that you are in fact seeing all of the job openings that are out there. Not seeing every job in the market would be a huge mistake. Further, you need to apply for every single job you can find, even if it looks like it may be a smaller possibility.
DIY PR – it's a thing. PR is a challenging topic for startups and established companies alike. With over 20 years of experience in public relations, Paul Wilke, founder and CEO of Upright Position Communications, discusses best practices to identify how best to increase your company's visibility in the marketplace in an efficient and effective manner.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
In 1943, Lockheed Martin created a 'skunk works' team to focus on advanced innovation. Most important, the group operated autonomously & unhampered by corporate bureaucracy. Today, that trend continues in some of the world's most innovative companies like Google's X team and Facebooks F8 Skunk Works.
So ask yourself: Should you create your own Skunk Works team?
Join Nicholas Holland, Director of HubSpot Labs, as he discusses the pro's and con's of establishing a Skunk Works group.
How to Get People to Respond to Your Recruiting Emails & MessagesGlen Cathey
When it comes to sourcing and recruiting, it's gotten easier to find people but it's gotten more difficult to get people to respond to emails, InMails, social messages and voicemails. The poor quality and lack of sophistication of most recruiter messaging, along with rampant spamming, certainly hasn't helped. Unfortunately and yet somewhat thankfully, the bar of what people expect to receive from recruiters has been set fairly low, so the opportunity for improvement is massive. The good news is that becoming more effective at getting people to respond to recruiting outreach efforts is relatively easy because marketing & advertising has already blazed the trail - sourcers and recruiters would do well to leverage what effective sales & marketing teams has been doing for decades.
In 2014 and 2015, I spoke at Talent 42, SOSUEU, and LinkedIn Talent Connect conferences on the challenges of getting people - especially "passive," highly recruited talent - to respond to recruiter outreach efforts. The decks I used for the presentations were mostly images, so I decided to add text to the slides so that the core concepts could be understood by anyone whether they attended those conference sessions or not simply by viewing the presentation (I wish more presenters would do this!).
Ken Courtright shares business growth techniques at Digital Footprint in Atlanta. Both Forbes and Inc. recommend Digital Footprint as a must attend, can't miss business accelerator.
10 Tips for Starting Out In the Advertising IndustryDouglas Kleeman
A few things I've learned along the way during my time as an account planner / strategist / copywriter / interactive hybrid of sorts -- presented to the smart advertising students at the University of North Carolina. Presenter notes not included so some slides may not have too much context. Feel free to reach out with any questions.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
How to Pitch Your Shareholders Like the Media (and get support for your ideas) Terri Trespicio
How do you get someone to listen to, let alone buy into, your ideas? Whether you're pitching external clients, internal clients, your boss, or your boss's boss, you need to understand how people listen (and why they tune out).
In this keynote address, given at Brand Experience Magazine's 2018 BXPLive event, branding pro Terri Trespicio, former editor at Martha Stewart and co-creator of Lights Camera Expert, gives you a new model and mindset for pitching your ideas.
Find out how to position your pitch and approach everyone from clients to the C-Suite using tools that experts and authors use to get media attention—so that you're in a better position to attract resources, recognition, and support for your efforts.
The father of all demos: how to make a product demo that stands out Moriya Kassis
For a startup, there is almost nothing more powerful than a great product demonstration.
When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don't). And so, good demos don't have to be perfect for the product. They have to be perfect for the audience.
Learn the best practices of the Product Demo: What should you know? How should you prepare? What is the Just Right amount of work for you to do? Also, how to deliver both the best product and the best message to go with it?
As it's easy to mess up a Demo, learn how to do it in an interactive session that moves you fast forward to an outcome.
6. EXECS ARE ALWAYS LOOKING FOR TALENT
“I would say…you have
SOME potential.”
in fact
MOST OF AN EXEC’S WORK
GETS DONE THROUGH
THE PEOPLE THEY HIRE
7. AN EXEC’S SUCCESS DEPENDS ON
SURROUNDING THEMSELVES WITH
PEOPLE THEY CAN TRUST
PEOPLE WHO WILL HIT DEADLINES
PEOPLE WHO CAN AVOID MAJOR PROBLEMS
8. AND THEY JUDGE YOU BY
HOW YOU PRESENT
CAN YOU HANDLE PRESSURE?
DO YOU KNOW YOUR BUSINESS?
ARE YOU AUTHORITATIVE?
ARE YOU CREDIBLE?
ARE YOU TRUSTWORTHY?
9. IF YOU’RE THAT KIND OF PERSON,
“I could see you in the
recording studio
TOMORROW!”
YOU CAN COUNT ON THE
EXEC’S FULL SUPPORT
10. HERE’S 5 TIPS
TO HELP YOU NAIL YOUR NEXT
EXECUTIVE PRESENTATION
“Let’s see what you’ve got.
When you’re ready…”
16. “I’m here to present our
marketing plan. Now, as you can
see from this SWOT Analysis, our
strengths are in technical support
and integration with existing
infrastructure. Our weaknesses are
in perceived cost and perceived
technology lock-in.
Next slide please.
Awareness is trending up over the
past four quarters, but…
“STOP!”
17. IN FACT, HERE’S AN IDEA FOR YOU
AFTER YOU’VE SPOKEN FOR A FEW MINUTES,
STOP AND ASK THEM A QUESTION
18. “I’m here to present our
marketing plan. With this plan,
we’ll increase sales by 15% over
the next 4 quarters…”
19. “I’m here to present our
marketing plan. With this plan,
we’ll increase sales by 15% over
the next 4 quarters…”
“Do you think we’re being
aggressive enough?”
“Actually, I was just going to
suggest…”
20. “I’m here to present our
marketing plan. With this plan,
we’ll increase sales by 15% over
the next 4 quarters…”
“Do you think we’re being
aggressive enough?”
“Actually, I was just going to
suggest…”
21. QUESTIONS YOU MIGHT ASK
“Is this how you’d define success?”
“How important is this market to
our long term strategy?”
“Do you agree we’ve prioritized
our opportunities correctly?”
23. EXECUTIVES LIVE IN A DIFFERENT TIME ZONE
THE FUTURE
“How can we turn this multi-
million dollar company into a
multi-BILLION dollar company?”
24. THEY ARE ALWAYS THINKING
3 YEARS AHEAD
HOW DO WE GROW?
HOW DO WE BEAT COMPETITORS?
HOW DO WE DEFEND PREMIUM MARGINS?
25. THEY ARE ALWAYS THINKING
ABOUT 3 YEARS FORWARD
HOW DO WE GROW?
HOW DO WE BEAT COMPETITORS?
HOW DO WE DEFEND PREMIUM MARGINS?
26. THEY ARE ALWAYS THINKING
ABOUT 3 YEARS FORWARD
HOW DO WE GROW?
HOW DO WE BEAT COMPETITORS?
HOW DO WE DEFEND PREMIUM MARGINS?
27. SO DON’T FOCUS ON
PROBLEMS AFFECTING YOU TODAY
“Customer satisfaction is down
about 3% this quarter.”
“Ted’s team is supposed to be
working on that.”
28. FOCUS ON PROBLEMS THAT WILL AFFECT
THEM OVER THE NEXT THREE YEARS
AND HOW THEY’LL WIN IN THE MARKETPLACE
“Customer satisfaction is down
about 3% this quarter.”
“If we’re going to grow 15% over
the next three years, we need to
hold onto our existing customers.”
“I agree. What do you
recommend?”
29. HOW ARE YOU GOING TO HELP THEM
SELL FASTER?
RETAIN EXISTING CUSTOMERS?
CAPTURE NEW CUSTOMERS?
INCREASE CUSTOMER SATISFACTION?
REACH NEW MARKETS?
DEFEND HIGHER MARGINS?
TAKE THE COMPETITOR’S CUSTOMERS?
FIND NEW DISTRIBUTORS?
CREATE DIFFERENTIATED PRODUCTS?
30. HOW ARE YOU GOING TO HELP THEM
SELL FASTER?
RETAIN EXISTING CUSTOMERS?
CAPTURE NEW CUSTOMERS?
INCREASE CUSTOMER SATISFACTION?
REACH NEW MARKETS?
DEFEND HIGHER MARGINS?
TAKE THE COMPETITOR’S CUSTOMERS?
FIND NEW DISTRIBUTORS?
CREATE DIFFERENTIATED PRODUCTS?
NOT JUST SOLVE TODAY’S PROBLEMS
31. #3 SELL A VISION BEFORE DISCUSSING
THE DETAILS
32. NEW PRESENTERS MAKE A BIG MISTAKE
THEY ARE IN A HURRY TO TALK ABOUT WHAT
THEY WANT TO DO BEFORE THE EXEC IS
BOUGHT INTO THE VISION
“We need to invest $1 million in a
big public relations push.”
“One million?
That’s a lot of money.”
33. EXECS ARE BIG PICTURE PEOPLE
THEY WANT TO KNOW WHY BEFORE
GETTING TO THE DETAILS
“Yes. Shudder Chapstick is the
agency of record. They aren’t
cheap.”
“What about WBBC? They’d
probably do it for half.”
34. INSTEAD, FOCUS ON GETTING THE EXEC
NODDING AT THE VISION
THEN MOVE INTO THE DETAILS
35. “The press is ripping us apart. Our
sales guys say it’s really slowing
the sales cycle.”
“So what are we going to
do about it?”
“We need to get some of the key
papers on our side. Like the Wall
Street Journal and USA Today.”
“Good thought.”
“We’ve found an agency with
good contacts at both papers. We
can probably have features
printed within 4 weeks.”
36. NOW THE EXEC IS READY TO
MOVE INTO THE DETAILS
“We’ve found an agency with
good contacts at both papers. We
can probably have features
printed within 4 weeks.”
“DO IT! GO!”
38. EXECS ARE SMART PEOPLE
THEY RESPECT DATA
“You have the most votes…”
39. EXECS ARE SMART PEOPLE
THEY RESPECT DATA
BUT THEY TRUST THEIR GUT
“But I think we’ve learned that
having the most votes does NOT
guarantee a big career.”
40. THEY KNOW DATA IS OFTEN INCORRECT,
INCOMPLETE OR EVEN BIASED
SO THEY LISTEN TO THEIR OWN INSTINCTS
WHEN MAKING BIG STRATEGIC DECISIONS
41. THEY KNOW DATA IS OFTEN INCORRECT,
INCOMPLETE OR EVEN BIASED
SO THEY LISTEN TO THEIR OWN INSTINCTS
WHEN MAKING BIG STRATEGIC DECISIONS
“What are CUSTOMERS saying?”
42. THEY KNOW DATA IS OFTEN INCORRECT,
INCOMPLETE OR EVEN BIASED
SO THEY LISTEN TO THEIR OWN INSTINCTS
WHEN MAKING BIG STRATEGIC DECISIONS
“What are CUSTOMERS saying?”
“What are COMPETITORS doing?”
43. THEY KNOW DATA IS OFTEN INCORRECT,
INCOMPLETE OR EVEN BIASED
SO THEY LISTEN TO THEIR OWN INSTINCTS
WHEN MAKING BIG STRATEGIC DECISIONS
“What are CUSTOMERS saying?”
“What are COMPETITORS doing?”
“What do our LARGEST PARTNERS think?”
44. SO LEAD WITH STORIES THAT
APPEAL TO GUT INSTINCTS
“Our biggest partner is getting
into this space.”
“I know Al. He’s a smart guy.”
45. SO LEAD WITH STORIES THAT
APPEAL TO GUT INSTINCTS
“Our biggest partner is getting
into this space.”
“I know Al. He’s a smart guy.”
USE DATA TO BACK IT UP
“This study shows customer
interest is increasing.”
“Maybe we need to be
doing something here.”
46. #5 DON’T BE AFRAID OF EXECUTIVES.
BE AFRAID FOR THEM
47. IT’S COMMON TO BE
AFRAID OF EXECS
“I’m not MEAN,
I’m just HONEST.”
THERE’S EVEN A TERM
FOR IT: EXECUPHOBIA
48. BUT DON’T LET EXECS INTIMIDATE YOU
AND RATTLE YOUR PRESENTATION
49. BUT DON’T LET EXECS INTIMIDATE YOU
AND RATTLE YOUR PRESENTATION
INSTEAD, BE AFRAID FOR THEM
50. BUT DON’T LET EXECS INTIMIDATE YOU
AND RATTLE YOUR PRESENTATION
INSTEAD, BE AFRAID FOR THEM
AND SHOW HOW YOUR
PROJECT CAN PROTECT THEM
FROM THE THINGS THEY FEAR
51. BELIEVE IT OR NOT
EXECS HAVE A LOT TO FEAR
FEAR OF FAILURE
FEAR OF DEMOTION
FEAR OF LEGAL ACTION
FEAR OF EMBARASSMENT
FEAR OF EMPLOYEE LEAKS
FEAR OF BAD INVESTMENTS
FEAR OF LOSS OF REPUTATION
FEAR OF A TEAM MEMBER SCREWING UP
53. YES, IT’S EASY TO BE AFRAID OF EXECS
BUT KEEP THEIR FEARS TOP OF MIND
AND SHOW HOW YOUR PROJECT WILL
HELP TAKE THOSE FEARS AWAY
54. YES, IT’S EASY TO BE AFRAID OF EXECS
BUT KEEP THEIR FEARS TOP OF MIND
AND SHOW HOW YOUR PROJECT WILL
HELP TAKE THOSE FEARS AWAY
THIS MINDSET WILL
REDUCE YOUR OWN ANXIETY
56. SUMMARY
5 TIPS FOR PRESENTING TO EXECUTIVES
#1 GET TO THE POINT IN ONE MINUTE
#2 TALK ABOUT PROBLEMS WINNING IN THE MARKETPLACE
#3 SELL A VISION BEFORE DISCUSSING THE DETAILS
tips for presenting to
#4 LEAD WITH STORIES, NOT DATA
EXECUTIVES
#5 DON’T BE AFRAID OF EXECUTIVES. BE AFRAID FOR THEM
57. NOW…
GO NAIL YOUR NEXT EXEC PRESENTATION!
tips for presenting to
EXECUTIVES
58. NOW…
GO NAIL YOUR NEXT EXEC PRESENTATION!
tips for presenting to
EXECUTIVES
“That was
ABSOLUTELY STUNNING!”