Barry schwartz-panda-smx
•
0 likes•635 views
Google periodically releases algorithm updates to improve search results. Some famous updates include Florida in 2003 targeting overly SEO'd sites, Panda in 2011 affecting 12% of results by penalizing low quality sites with little useful content, and Caffeine in 2010 which indexed pages faster but didn't change rankings. The document then provides more details on the Panda update and its goal of reducing low quality sites in search results.
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
Similar to Barry schwartz-panda-smx
Similar to Barry schwartz-panda-smx (20)
More from Barry Schwartz
More from Barry Schwartz (20)
Barry schwartz-panda-smx
- 1. Google Updates Evolution Barry Schwartz SMX Israel 2012
- 2. Google Updates • How Google Updates • Famous Updates • Panda In Detail
- 3. Google Dance • Monthly Index Updates • 2000 - 2003 • Data Centers Update • Danced For ~ Week • PageRank Watchers
- 5. Types Of Updates • Algorithm Updates (i.e. Panda) • Data Refreshes (i.e. Individual Complaints) • Index Update (i.e. Caffeine)
- 6. Google Updates • How Google Updates • Famous Updates • Panda In Detail
- 7. Famous Updates • Fritz (Summer 2003) • Paid Links (October 2007) • Florida (November 2003) • Dewey Update (Mar 2008) • Austin Update (Jan 2004) • Vince / Brand (March 2009) • The Sandbox (April 2004) • May Day (May 2010) • Bourbon (May 2005) • Caffeine (June 2010) • Big Daddy (October 2005) • Scraper Filter (Jan. 2011) • Supplemental (Jan 2007) • Panda (February 2011)
- 8. Fritz Update • Summer 2003 • Index Update • Google Dance Over • Daily Index Updates • AKA “Everflux”
- 9. Florida Update • November 2003 • Algorithm Update • Before Holiday Season • Overly SEO’d Sites & Affiliate Sites • Businesses Went Bust • Theories on AdWords
- 10. Austin Update • January 2004 • Algorithm Update • Revision To Florida • Targets More SEO Techn • Link Farms, Stuff Keywords, etc • Easy SEO Dead
- 11. Google Sandbox • April 2004 • Algorithm Update • New Sites Won’t Rank • Buying Old Sites • Bourbon Update Fixes It? May 2005
- 12. Bourbon Update • May - June 2005 • Algorithm Update • Off-Page Factors • Reciprocal Links • Irrelevant Links • Duplicate Content
- 13. Big Daddy / Jagger • Oct. 2005 - Mar. 2006 • Index/Algorithm Update • Infrastructure Change • Low Value Pages Gone • Supplemental Index? • Faster Index Updates
- 14. Goodbye Supplemental • Dec. 2006 - Jan. 2007 • Index Update • Supplemental Index Gone • Main Index Goes Deeper, Faster & Comprehensive
- 15. Paid Links • October 2007 • Algorithm Update • Paid Links Targeted • PageRank Penalties • Forbes, NewsDay, Blogs & SERoundtable.com • Why Now?
- 16. Dewey Update • March/April 2008 • Index Update • Google Dance Like • Targets: • SEO’d Content • Links
- 17. Vince / Brand Update • March 2009 • Algorithm Update • Big Brands Take Over • Google Said Not Brands • Trust, Authority, Quality & PageRank
- 18. May Day Update • April - May 2010 • Algorithm Update • Long Tail Impact • Quality Change • Many Sites Hurt • Quality vs Off Topic
- 19. Caffeine Update • August 2009 - June 2010 • Infrastructure Update • No Ranking Change • Pages Missing From Index • Faster, Fresher, Deeper Index, Within Minutes
- 20. Scraper Update • January 2011 • Targets Low Quality Scraper Sites • Warned Days Prior • Panda Soon To Come
- 21. Panda Update • Late February 2011 • Algorithm Update • 12% Of Results Changed • Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value
- 22. Famous Updates • Fritz (Summer 2003) • Paid Links (October 2007) • Florida (November 2003) • Dewey Update (Mar 2008) • Austin Update (Jan 2004) • Vince / Brand (March 2009) • The Sandbox (April 2004) • May Day (May 2010) • Bourbon (May 2005) • Caffeine (June 2010) • Big Daddy (October 2005) • Scraper Filter (Jan. 2011) • Supplemental (Jan 2007) • Panda (February 2011)
- 23. Google Updates • How Google Updates • Famous Updates • Panda In Detail
- 24. Panda In Detail