Search engine optimization can be made simple by following four key steps: conducting keyword research, optimizing web pages by updating URLs, titles, headings, content and meta descriptions, running a linking campaign with keywords in anchor text through online directories and articles, and getting reviews on sites like Google+, Yelp and TripAdvisor. To audit a website, use tools like PRChecker, SimilarWeb, Marketing Grader and Moz to collect information on the home page and compare to competitors.

1. Search Engine Optimization
Made Simple

2. Search Engine Optimization, made simple
1. Keyword Research
2. Optimize page
• URL, Title, Heading, Content, Meta Description
3. Linking campaign (with KW in the anchor text)
• Online Directories, e.g dir.Yahoo.com
• Articles with a link
• Suppliers, customers, friends
• Bloggers
4. Reviews: G+, Urbanspoon, TripAdvisor, Yelp, etc.

3. Website Audit
Use the following sites to collect information that is
valuable for doing a audit on the home page of a website.
You can collect the same information for competitor’s sites
for comparison.
http://www.prchecker.info/
http://www.similarweb.com
https://marketing.grader.com/
https://moz.com/researchtools/ose/