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PageRank for People Social Search and Distributed Reputation Systems
Marshall Clark Head of Search, Organic, Inc. http://twitter.com/marshallclark http://linkedin.com/in/marshallclark http://www.marshallclark.net/the-future-of-social-search/ http://bit.ly/128U9V
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 Also the oldest.  Organic has the somewhat dubious honor of creating the first…,[object Object]
#SORRY
Apache Web Server Organic also pioneered development of Apache Web Server
#FORGIVEN?
May 2009: PageRank for People
The Problem is that PageRank associates reputation at the document level – and documents are becoming increasingly irrelevant.
The Solution lies in associating reputation with the identity of the author…a ‘PageRank for People’
Reputation is Personal
Reputation is Portable
http://www.mattcutts.com/blog/
http://battellemedia.com/archives/002917.php
http://www.goodhousekeeping.com/
What we’re talking about here is a fundamental shift in how we track and evaluate content online.
One that mirrors how we assess information in the physical world.
What would a PageRank for People type system look like?
Author ID System Need for Federated ID system Aggregates content from across the web Verifies IDs for Names & Aliases Verifies content generated by author IDs
http://socialmediaexplorer.com
PRP Reputation Criteria Publication History (Longevity & Quality) Topics of Expertise  (Topical Social Graphs) Authority in Each Social Graph (Hilltop/HITS)
Authority Transmission Paths Web Links Twitter (Mentions/Links/RTs) Comments (OpenID, Disqus) Ratings/Votes (Digg, Slashdot, Yelp)  Social Nets (Facebook, LinkedIn, MySpace)   Email/IM/Google Wave (Relationship Data Mining) Mobile Records (Call Tracking – GoogleVoice/Android) Distributed Ratings (weighted by reputation of rater) Distributed Comments (by reputation of commenter)
The Future is Social
Creative Commons: attribution to Nova Spivack http://www.mindingtheplanet.net
May 2009: PageRank for People
http://bit.ly/128U9V
Marshall Clark Head of Search, Organic, Inc. http://twitter.com/marshallclark http://linkedin.com/in/marshallclark http://www.marshallclark.net/the-future-of-social-search/ http://bit.ly/128U9V

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