This document discusses Amazon SES and how it can be used to send and receive emails. It explains how Amazon SES integrates with other AWS services like Amazon SNS and SQS to handle email delivery notifications and complaints. It provides an example Python code to process notifications received from an SQS queue.

5. SMTP
HTTPS
ISPs
Amazon SES

10. •Amazon SES integrates with Amazon Route 53

11. DKIM with Amazon SES (2/2)
•Automatic key rotation
Sender
Amazon SES
Signed Email
ISP
Add DKIM Signature
Signed Email 2
DNS


Fetch Public DKIM Key

12. 

14.  

17.   

19.    

20. •Use HTTP instead of SMTP
•Use persistent connections
•Send in parallel
–Use multiple processes/threads
–Use multiple hosts
SMTP
HTTPS

21.     

23. Introduction
Example

24. –Bounce
–Complaint
–Delivery
Amazon SNS
Email

26. permanent,transientundetermined
–Invalid email address
–Mailbox full
–Message too large
Recommended actions:
–Permanent: Stop sending to address
–Transient: Depends on type
–Undetermined: Manually review

27. spam
Recommended action: Stop sending to address

28. successful delivery
Common actions: Auditing and tracking

29. ISP
Sender
Amazon SES
Amazon SNS
SendEmail
Complaint
Complaint Notification
Delivery Notification
SNS Topic

30. {
"notificationType":"Bounce",
"bounce":{
"bounceType":"Transient",
"bounceSubType":"MailboxFull",
"bouncedRecipients":[{
"emailAddress":"username@example.com",
"diagnosticCode":"550 5.2.2 RcptMailbox Full"
}],
"timestamp":"2015-06-19T01:07:52.000Z"
},
"mail":{
"source":"sender@example.com",
"messageId":"00000138111222aa-33322211-cccc-dddd"
}
}

31. Amazon SQS
Amazon SNS
AWS Elastic Beanstalk

32. 1.Configure SNS topic to receive notifications
2.Create SQS queue and subscribe to SNS topic
3.Create Elastic Beanstalk worker tier application
4.Deploy Python notification processor

33. ISP
Sender
Amazon SES
Amazon
SNS
SendEmail
Complaint
Notification
SNS topic
SQS queue
Amazon
SQS

34. 1.Configure SNS topic to receive notifications
2.Create SQS queue and subscribe to SNS topic
3.Create Elastic Beanstalk worker tier application
4.Deploy Python notification processor

35. Amazon SQS
AWS Elastic Beanstalk
Amazon RDS

36. 1.Configure SNS topic to receive notifications
2.Create SQS queue and subscribe to SNS topic
3.Create Elastic Beanstalk worker tier application
4.Deploy Python notification processor

37. Get message from queue and post to app
Parse notification & determine type
Update email list or manually review
Return success response
Delete message from queue

38. application = flask.Flask(__name__)
@application.route('/process', methods=['POST'])
defprocess():
message = json.loads(request.json['Message'])
ifmessage['notificationType'] =='Bounce’:
ifmessage['bounce']['bounceType'] == 'Permanent':
remove_recipients_from_list(message)
elifmessage['bounce']['bounceType'] == 'Transient':
ifmessage['bounce']['bounceSubType'] == 'MailboxFull':
temporarily_suspend_sending(message)
else:
manually_review_notification(message)
else:
manually_review_notification(message)
elifmessage['notificationType'] == 'Complaint':
remove_recipients_from_list(message)
returnResponse("", status=200)
Handle new notification types
Return success response
Use Flask for HTTP server

39. 1.Configure SNS topic to receive notifications
2.Create SQS queue and subscribe to SNS topic
3.Create Elastic Beanstalk worker tier application
4.Deploy Python notification processormailbox simulator bounce@simulator.amazonses.comcomplaint@simulator.amazonses.com

40. Introduction
Example

47. merchandizer messagecustomerscustomermessage
Customer
Merchandizers
Message

51. merchandizer plannermessagecustomercustomer
Merchandizers
Customer
Message
Planner

52. merchandizerscustomer message

53. CampaignID
List of RecipientIDs
1
[1,2]
2
[2]
3
[2,3]
cn
[r1,r2,r3,…]

54. Map

55. Map
Reduce

56. Best
campaign
commit
Prioritization
Logic

60. Within 6 months
Within 4-10 months

61. Holdout
Population that
will receive message
5¢/mail
6¢/mail
Within 6 months

62. For each recipient R
For each email campaign M targeting R
For each experiment E containing campaign M
End For
End For
End For

63. Within 6 months
Within 4-10 months

64. Within 6 months
Within 4-10 months

65. Within 6 months
Within 4-10 months

66. Within 6 months
Within 4-10 months
Incremental
value A
Incremental
value BWe should use group B for targeting

67. Within 6 months
Within 4-10 months
Incremental
value A
Incremental
value BWe should use both groups for targeting

68. Within 6 months
Within 4-10 months

71. Please give us your feedback on this session.
Complete session evaluations and earn re:Invent swag.
http://bit.ly/awsevals