This document summarizes scenes from implementing Scrum at a broadcasting company with offices in Berlin and Brasov. It discusses cultural differences between the German and Romanian teams that created challenges. It also outlines the company's products, organizational structure before and after adopting Scrum, and lessons learned around scaling Scrum, removing impediments, training, and allowing teams autonomy.

1. Scenes from a Scrum
implementation
Stefan Haas
Scrum Day
Berlin, 17 Nov 2010

2. Company Facts
•moreTV Broadcasting GmbH was
founded 2004
•Hardware partners:
•smart electronic GmbH
•SM ELECTRONIC GmbH
•Owned by Burda, Brockhaus Private
Equity, KfW, Brandenburg Capital, SM
Electronic etc.
•35 employees in Potsdam and Brasov

3. 7hr
travel from
Berlin to Brasov

4. Cultural distance matters
„... if we go into another
country and make
decisions based on how
we operate in our own Sheena Iyengar on
home country - the the art of choosing
chances are we'll make
some very bad
decisions...“
Prof. Geert Hofstede, Maastricht
University

5. Quotes from the teams
• „Romanian people have problems with Scrum
since we don‘t know how to lead“
• „People where used to go to work, stay there 8hr
and go back home ...“
• „If all people from all teams, would be like
.., your democratic style would be ideal.
Unfortunately you have only one ... in the teams
and I think some kind of "dictatorship" (i don't
find a better word) must be used in some
situations“

6. we broadcast data over satellite ...

7. ... and
build TV
Products for
Consumers

8. Type
Title of work
Source: http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

9. Title
we program in embedded
C, C++, Java and PHP

10. Title
Integrate
API with
embedded
SDK
Deploy Co-develop
over the air with
or system
assembly integrator
Partner
acceptance
test

11. Title
„We go into the bush, cut some
trees and build a small village“
(Dorin, Senior Programmer)

12. Company
Gravity

13. Product &
The Org Management Account
Management
Chart
Backend
Operations
Development
Embedded
Plugin
Development
Testing

14. The fish stinks from the
head What if
the teams
don‘t pull? DONE
means
Live!!!
Go
Faster, 2
Week
Sprints!!!

15. Start small, top down, bottom up
Hier steht die Fußzeile 15

16. Halfway Scrum
Backend
Development
PO SM & Operations
Management Team Team
Embedded
Plugin Testing
Development

17. Scaling
TeamC:
Service
Development
TeamA: TeamB:
Application Platform
Development Integration

18. Scrum of Scrums

19. Lookahead planning, joined sprint
retrospective, review and planning

20. Rocks to remove ...
Hier steht die Fußzeile 20

21. Inspect your container

22. Product Owner Organization
Investors
Marketing User Panel
Product
Owner STB
Assistant
Product
Product
Partners Owner Web Accounting
Owner STB
Editorial
Support
Staff

23. "What is this talk of
'release'? We do not
make software 'releases'.
Our software
'escapes', leaving a
bloody trail of designers
and quality assurance
people in its wake."

24. Organization
Impediment: poor Astra
satellite signal in Brasov

25. Test Cube

26. Training, coaching, DIY ...

27. The
more
work is
pushed
the
less is
pulled
don‘t push!

28. Learning to
fail better

29. Stable
teams create
their own style

30. Thank you!
Contact:
http://de.linkedin.com/in/stefanhaas
stefan.haas@haaslab.net
Questions?